asha 80: ermmm...what is preventing the japan,german,space trained ghanaians from designing and manufacturing there own cars now?

manny4life: After finance, it's marketing. No matter how goods your products are, if you don't market it well, it will not sell. What Innoson needs is a marking consulting company to prepare them well, but question remains, are they willing to part with commission?

onatisi:
i dont think they are willing to part with comission

redsun: Are all these vehicles built by nigerian engineers and technicians themselves? Or are the factories manned mainly by the chinese?

The people got to learn the trick of replicating,because that is the only way.Multiplications.

asha 80:

Both

asha 80: ermmm...what is preventing the japan,german,space trained ghanaians from designing and manufacturing there own cars now?

0lumide: First of all, Innoson needs to patronize the government.. You have to give free vehicles to government staffs, have the safety agency guarantee that your vehicles are world standard and safe, give some government officials free vehicles as patronage, seek contracts, go on a pr campaign, give free vehicles for government functions, make a presidential spec of your car, offer the spec for presidential tour when he comes to your state, Give free school buses to strategic universities, polytechnics and secondary schools across the nation, Sponsor a popular event in Nigeria making your vehicle the official vehicle, sponsor some soccer teams by supplying your vehicles for matches and tours, sponsor famous artists to use your vehicles for tours and even personal cars..





You see, Innoson ain't played their part yet.. They should follow the above steps in West Africa and patronage will be automatic.. profit is bound to be 200% of cost..

Boss13: Does Innoson really need the government? You have to tell people about your product and how good your products are. I visited their website and it is rubbish, you cannot view the vehicles properly, you just see specification. No interior or exterior picture display of their vehicles, no price tag. It tells you how unserious the marketing department is. How about advertisement, how about dealership with distributors? They need to start with this and I bet his vehicles will be flooded in the street, if truly it is top range and cheap.

Sincere 9gerian: Ethnic sentiments cannot be ruled out. For instance has the Lagos state govt ever patronised Innoson?

demmy:

Their vehicles are very very expensive. Only government can afford to buy them hence they are not marketing to Nigerians directly. IVM is a great effort but execution is poor. If they want to survive, they'll have to make their products affordable to the Nigerian masses and offset the loss by selling more cars to more people. Millions of Nigerians still dream of owning a car and I see no reason why they won't buy an IVM if its affordable.

donroxy:

what abt Abia state Govt,Enugu,Anambra....Ebonyi and Imo

Sincere 9gerian: Ethnic sentiments cannot be ruled out. For instance has the Lagos state govt ever patronised Innoson?

Sincere 9gerian: Ethnic sentiments cannot be ruled out. For instance has the Lagos state govt ever patronised Innoson?

Abrantie:

If he ends up re-locating to Ghana, we'll have our Engineers (who are all trained in Japan and Germany) re-design the vehicles from scratch.

Omo_Tier1: Must government do everything in Nigeria these days? Did government buy 3million mobile lines from glo before it became a symbol of Nigeria's emerging greatness? Let INNOSON compete with other manufacturers in the continent. If His product is of good value for money, He will give the Asia giants a run for their money in Africa.

warrior01:
How much did glo pay their licence and how much did Mtn pay?

Nightshift: The company must not rely on government patronage alone. A smart marketing strategy with juicy offers(e.g.longer financing period) to private users must be adopted . Hoping mainly for government patronage nearly killed ANAMCO.

Ikengawo: BUT the government isn't the end all be all of business. Innoson is unknown outside of Anambra and the internet.
They have done no real advertizing or branding.


Nigeria has the biggest movie industry in africa, and the movies constantly borrow cars. If innoson used this opportunity for product placement wisely, nobody would be making noise on whether or not they need the government because their vehicles will be seen all over the world. They can also lobby CNN, Al Jeezra and BBC to show their plant and the vehicles, or conduct auto shows. Something as simple as signing tonto dike to be your official brand ambassador makes nigerian papers in a heartbeat.

Innoson has been, so far, advertised abysmally.
Very good points made.


America's motor industry didn't take off because of the government, it took off because of advertising and marketing.

Ikengawo: BUT the government isn't the end all be all of business. Innoson is unknown outside of Anambra and the internet.
They have done no real advertizing or branding.


Nigeria has the biggest movie industry in africa, and the movies constantly borrow cars. If innoson used this opportunity for product placement wisely, nobody would be making noise on whether or not they need the government because their vehicles will be seen all over the world. They can also lobby CNN, Al Jeezra and BBC to show their plant and the vehicles, or conduct auto shows. Something as simple as signing tonto dike to be your official brand ambassador makes nigerian papers in a heartbeat.

Innoson has been, so far, advertised abysmally.
.


America's motor industry didn't take off because of the government, it took off because of advertising and marketing.

asha 80: ermmm...what is preventing the japan,german,space trained ghanaians from designing and manufacturing there own cars now?