Before we get into the ‘How’ of lead generation, let us discuss why it is so important for a growing MLM business. Leads are potential interests in a brand or product. This interest is what matures into strong customer relationships. Thus, with effective lead generation strategies, you multiply your chances of attracting prospects and expanding your customer network. Now let us understand some of the important ideas for generating leads.

- Analyze user activity across various channels and generate quality leads across targeted audiences. With modern predictive lead scoring, you can analyze user history, past activity, demographics, and psychographics of the visitors to score quality leads for your MLM business.

- Chatbots are an easier way of engaging leads with minimal investments. With brilliant AI, chatbots can converse, assist, and resolve user queries at various levels. An interactive chatbot experience can be engaging to leads.

- With a majority of businesses being promoted on social media handles, it is important to customize your content with CTAs and personalized offers for ensuring the response from social media leads. Social media campaigns can also be monitored for engagement, response rate, etc.

- Design your landing pages with relevant content, and simple, attractive interfaces. Landing pages act as a window to a brand or business. These pages can be a powerful lead generator with the right use of offers, lead capture forms, newsletter subscriptions, etc.

There are many different factors that contribute to a person's attitude towards the MLM business opportunity. It is important for those looking to generate quality leads to understand these attitudes in order to maximize their lead generation efforts. Many people might approach network marketing with a certain degree of skepticism. Attitude is the most important factor in generating quality MLM leads. If you have a positive attitude, your prospects will be more likely to have a positive reaction to your marketing efforts.

In network marketing, the role of a distributor is to educate the customer on how the product works and why it would benefit them. In order to be successful, distributors need an efficient set of tools that can help to convert more prospects into customers. Direct selling business will help distributors achieve this through engaging their distributors by providing a variety of tools.

Customers are the most important part of a direct selling company and these distributors must be provided with customer relationship management tools to fulfill and understand all your customer needs.

The CRM tools have been used by direct selling companies to provide the best possible experience for their customers. The CRM tools has expanded over the last decade to include a wide variety of products that are specifically designed for this type of use. These tools helps the distributor to identify potential customers from a pool of leads. This will profit them by saving time for other productive activities.

It is a well-known fact that every distributor would want to get the most out of their website. But not many distributors know how to do it. The answer lies in using web analytics tools which can provide them with important data insights about their online efforts and its impact on visitors.

A lot of distributors don’t realize the benefits of incorporating interactive gaming into their platform. Gaming is an effective way to enhance your distributor productivity and create an interest in them to promote their product as storytelling. This will result in the increase of brand awareness. The world is progressing at a rapid pace. New technologies are constantly being developed and implemented to make life easier for humans. Chatbots can do proactive engagement in providing customers with solutions to their challenges, they can push customers towards your next level of sales process. Additionally, chatbots can attend to multiple customer requests through an interactive way of collecting data on the company's behalf.

Direct selling consulting is a process of assessing the feasibility and sustainability of a network marketing business. Direct selling entrepreneurs should be given with proper guidance for the success in all aspects of the organization, including marketing strategies, compensation plans, leadership roles, and management styles. In addition to analyzing these factors from a profitable perspective, MLM consulting will also consider whether your direct selling company's model fits with the current market values. Network marketing entrepreneur should understand that success in this industry starts with building an ethical business structure on strong foundations.

In today's competitive business environment, customer acquisition and retention are crucial for the success of a network marketing organization. Customer-oriented solutions help your direct selling organization increase customer satisfaction by providing a holistic approach to create a positive experience for both new and existing customers.

Software solutions for MLM companies provides a range of well-structured technical solutions to meet the challenges and demands of the direct selling industries. Direct selling business should ensure that they are having a scalable platform that can help them to analyze the overall business performance,track the activities of their distributors, motivate them if they require any motivation etc. The direct selling company should also create fully customizable MLM solutions that leverages the full potential of standard MLM compensation plans.

Compensation plan is considered to be an important factor that contributes to the success of a network marketing company. Direct selling companies must be sure that the compensation plan they are choosing is effective for their company as well as their downline. Customizable MLM compensation plans also should be provided for their customers that satisfies them and give them a better user experience. They should also keep in mind to check the flaws in the plan continuously and develop a profitable compensation plan that build success for your business.

Network marketing can be an effective way to make an income, but it is also a demanding business. It requires time and effort to build your network marketing business, so there are often points where you find yourself running out of gas. Whether it's enabling distributors to go through onboarding, or providing them with the tools they need to build a successful career, the MLM Downline Manager platform is an all-in-one solution for network marketing organizations and their distributors. The MLM downline manager platform helps you manage your downlines with ease so that you can stay on top of the game.

Distributor growth platforms with innovative features make it easier for you to engage with your downline distributors by helping them grow, wider, and deeper. It also allows you to onboard new members more efficiently than ever before. This easy-to-use tool is available for both individual use and direct selling organizations. It's an ideal solution for any direct selling company looking to grow their distributor base quickly and efficiently without compromising on quality or value.

MLM Downline Managers are a core component of any direct selling organization. These platform help build and grow the downlines by finding new prospects, recruiting them into the network marketing company, and helping them succeed in their business journey. There are different types of MLM Downline managers available in the direct selling industry.

Binary MLM Downline Manager: The binary MLM downline manager is a user-friendly platform for network marketing companies to manage the pay leg and bonuses. This platform is designed with an intuitive interface that helps admin to add and manage bonuses, commissions, and downline in a binary MLM structure. The binary tree structure makes it easy to visualize your entire organization at once.

Unilevel MLM Downline Manager: Unilevel MLM Downline Manager is a platform that makes it easier for the admin to manage and track a unilevel business network with its specific set of bonus rules and configurations. It helps in building up your downlines faster as well as reducing the amount of work done by the admins.

E-stores contribute largely to the sales and performance of direct selling businesses. The industry has adapted to e-commerce quite a few years ago. Clearly, this has attracted more prospects to the business. Gradually, e-commerce became an important part of direct sales. Demand for better software tools to manage e-commerce arose. Following are some of the best features of e-commerce platform to improve your direct selling business.

Customers access e-stores for various reasons. E-stores must be user-friendly and contain all the information regarding products. Software systems are used to make timely changes on e-stores. These include product updates, shipping information, policies, payment methods, etc. Inventory management is also a significant process in e-commerce management.

Customers’ profiles and purchase histories can be analyzed with the help of e-store management feature. This enables the e-stores to provide personalized product suggestions, promotional offers, etc., to the customers. Valuable customers can be retained by providing them exclusive discounts on products.

Prospective customers are influenced by a seamless checkout process. Allow them to purchase products without necessarily having to create an account. E-stores can be managed to reduce the time and effort spent on purchases. Providing multiple payment options on e-stores improves the customer experience.

Communication is an important part of e-commerce. Provide customers with order updates at different stages like payment, shipping, delivery, etc. These updates can be automated in the e-store platforms. Emails and push notifications can be used to provide updates to the customers. Customers like to be notified only with the relevant information. Burdening with promotions can drive the customers away from the business.

Direct selling businesses become successful when the marketing strategies are clear and streamlined. With better software features, customer experience can be improved across e-commerce platforms.

As an industry that thrives on the work of distributors, it is important for direct selling companies to recognize their distributors’ efforts. Also, it is important they realize that their efforts are being seen and appreciated. Direct selling business is not just about selling a bunch of products; companies should exhibit values, ethics, and accountability that any business entity can learn from.

Respecting the efforts of distributors is the most important among them. Distributors should be compensated the right amount at the right time, as it is important to keep them excited and motivated throughout the business journey. Marketing can be strengthened by using the appropriate automation systems. Automated reward systems can be implemented on direct selling software platforms. These systems can manage the points delivery, ranking, rewards, etc.

Long-term distributors can be honored with rewards and loyalty programs. This gives value to the time and efforts they spend working for the company. Direct selling software platforms can be enabled to generate one-click referral links that distributors can utilize. These links can be easily shared across social media platforms. Referral points can be recorded and leaderboards can be used to display the top performers in the team. The highest performers can be rewarded by means of real-time reward delivery tools.

Loyal distributors can be offered personalized subscription programs and product discounts for their valuable efforts. A lot of software tools and features are available to customize this distributor rewarding experience. These processes can have a prolonged impact on the growth of the business as well as the distributor growth. Distributors are the wealth of the direct selling industry. Acknowledging their efforts in the business journey can help them expand their horizons.

Sales enablement is a network marketing organizational practice that helps to bridge the gap between products and customer needs. This strategy of sales enablement enables salespeople to know more about their customers, engage with them on a regular basis, and create long-term relationships. Direct selling entrepreneurs should ensure distributors are able to deliver the right product at the right time to their target audience while also satisfying their current customers’ needs. Direct selling entrepreneurs can follow a successful sales enablement strategy to boost customer conversions.

Many network marketing businesses should be aware of how to provide training and tools that can help distributors become well-informed and customer-ready. Fortunately, there are solutions for these network marketing companies such as providing your distributors with automated and gamified training sessions as well as blended learning. Network marketing entrepreneurs can also ensure knowledge retention for distributors so that they are able to provide personalized sales conversations with the most current and on-brand materials.

The need for customization is important in direct selling organizations. A customizable report can provide insights on specific aspects, but it may not be enough to geta complete picture. Customizable reports are needed that show each aspect individually and then offer comparison or insight on how they affect one another. Distributors may want reports with information about individual prospects, leads, and conversions. They also might want revenue forecasts that predict turnover and growth rate so they know when their next order arrives.

Distributors often start out with high aspirations, but the more they work and the less successful they become, their goals diminish. Low-performing distributors can be a drain on a network marketing company's revenue and need to be helped back on track. With one click of an activity comparison report from the sponsor dashboard, sponsors or uplines can benchmark individual distributor performance against sales metrics.

Sales prospecting is an integral part of the direct selling industry. But with ever-changing technology, it can be difficult for the network marketing industry to follow up the same routines. Direct selling entrepreneurs should bring up new strategies for sales prospecting not only to find potential leads but also to retain existing customers. There are different features that the direct selling industry has brought up to grow their business.

Social prospecting is the act of using social media to find prospects. Network marketing businesses need to identify, track and convert their prospects into leads with nurture campaigns. There are many ways that direct selling entrepreneurs can engage prospects on all social media channels. By sending preset automated messages to people who show engagement for your posts, which helps increase your direct selling companies reach on different platforms.

Identifying your ideal prospects is key to increasing conversion rates in network marketing. Predictive lead scoring helps network marketing entrepreneurs identify leads based on their historical data and other factors such as demographics and behavior. This method allows them to prioritize leads that are most likely to convert into customers by filtering out those who are not. It also saves time because it eliminates lengthy screening processes for people that may never become potential customers.

With so many different ways to connect with people online, it's important for brands to be active in social media. It can help build relationships and create a buzz about your direct selling company. Social Mentions is a social media analytics feature that lets direct selling entrepreneurs track their brand reach and customer sentiments across all social media platforms. With the help of different algorithms, you can get insights into what people are saying about your brand so that you can get ahead of the conversation and identify the right influencers to work with.

Distributors are the lifeblood of a direct selling organization. They work tirelessly to distribute products and services, while also building relationships with customers that lead to referrals. That’s why it is important for distributors to feel welcomed onboard by their network marketing organizations. Introducing them into the direct selling company culture will help network marketing entrepreneur understand their needs and concerns so you can assign the right task at the right time, ultimately helping them stay active, engaged, and successful from day one.

The pressure to stay motivated and engaged in the network marketing business is real. However, many distributors are having a hard time achieving their team goals because they don't have an assured sponsor support system that provides continuous collaboration tools. Mentorships are one of the most effective ways to increase the productivity of a distributor by guiding you through your journey step-by-step. Fortunately, there are now sponsor tools for mentoring downlines that help distributors accomplish their team goals with uninterrupted teamwork.

The days of simply relying on your distributor's word are over. The digital era has changed the game, and now it is necessary to keep tabs on your distributors with an eye towards potential challenges that could affect their performance. As a result, network marketing entrepreneurs should always be diagnosing problems early so you can help them get back on track before they become major issues. One way to do this is by tracking distributor KPIs and using these metrics to identify weaknesses in order to offer up support programs or suggestions to enhance the distributor’s performance.

Many direct selling companies have a high turnover rate for new distributors. Gamification can be used as an incentive for distributors and new distributors. Gamifying an onboarding process in direct selling ensures that all essential information is learned in a fun and exciting way while motivating distributors to continue on with their career path. To introduce gamification elements into your network marketing reward programs, make sure you have some sort of points system where distributors can earn rewards.

Every successful direct selling business entrepreneur knows that commission management is essential to a successful business. It can be difficult to manage all the numbers and deadlines, but if you invest in automation software it will save you time and make your work easier. Commission management is the lifeblood of a direct selling company's success. Without commissions, there would be no profit margin for which to strive. The best ways to manage your commissions is by automating the calculations and distribution process, freeing up time for more productive affairs for the network marketing business.

Using commission management software will make your direct selling business calculation more simple and ensures a flawless operation. This includes anything such as group commissions to individual distributor commissions, ensuring that your payout will be delivered on time and without any hassle. Also, the scalable architecture of the direct selling company’s commission software ensures that your commissions are calculated for sponsors, their immediate frontlines, consecutive downlines, and independent distributors.

The Sales forecasting and performance management feature of commission management software of direct selling companies offers network marketing entrepreneurs the power to predict commission expenses, forecast your direct selling business revenue and analyze trends in your sales process. Network marketing companies can use this information to generate comparative reports on sales, commission, and team profits, as well as track metrics such as average sale price or number of transactions.

It's no secret that distributor compensation is a complicated issue, and many direct selling businesses fail to build the right plan for their workforce. A poorly designed compensation plan can lead to low performance, high turnover rates, poor customer service, and more. Network marketing entrepreneurs should analyze the commission structure and rebuild it if needed. Also, network marketing entrepreneurs can secure the direct selling business by detecting the faults in the compensation structure.

Social selling is an integral part of modern business and the digital age. Customers are digitally driven and socially connected, so it’s important to be present in these social media channels. As a result, your direct selling sales team needs to become familiar with social media platforms to connect with their target audience. By equipping your direct selling salesforce with resources to fine-tune your customers creatively and efficiently on social platforms you can train them to reach out. So social selling in direct selling is very much important for the survival of the business.

In today's digital world, direct selling companies need to have access to all types of media that are being used by customers such as email, website, social media posts, video ads, etc. By having everything accessible from one place network marketing businesses can create consistent messaging and keep customer interest at an all-time high. With the evolution of new technologies, publishing has evolved from a one-way to a two-way street. Omnichannel publishing in direct selling is designed for today's generation of customers who want their content delivered across all channels with minimal effort on their part.

Every content has a target audience and it is the responsibility of the direct selling entrepreneur to know how to engage them. Monitoring social media channels for your content performance is an effective way to find out what they like or dislike about your content. This will allow direct selling companies to understand what type of content are successful with particular customers and make necessary modifications accordingly.

Reviews are a vital part of a direct selling company's branding and marketing strategy. Positive reviews from happy customers will help to create more brand loyalty, while negative reviews can damage your reputation and discourage future sales. While there are many places for consumers to leave feedback about their experiences with brands, many companies find it difficult to track all the information across different sites. Direct selling companies should organize customer reviews in a single dashboard.

Network marketing is a booming industry with a lot of opportunities. In many countries, this business model is considered to be a scam, whereas many other countries have successfully adopted this marketing strategy and achieved success.
This network marketing business is a network of independent distributors. So it is essential to retain these distributors to expand your direct selling business. Effective training to enhance distributor skills is necessary to achieve success for your direct selling business.

The vast and ever-changing direct selling business requires distributors to constantly evolve. As the demand for quality knowledge for distributors continues to grow, so does the need for customized training programs. Custom-designed interactive micro-learning modules are tailored to each distributor's needs and allow them to personalize their learning experience with ease. Assess individual distributor skills through activity-based metrics. Personalized sessions are created for each distributor by delivering preset training modules separately with easy-to-use templates and dynamic content. Organize distributor's work schedule by hosting live webinars and instructor-led training sessions with flexibility.

New members of any organization can be quite intimidating. The case is the same for the direct selling industry also. A successful way to get new distributors engaged is by letting sponsors guide them through the process and using their success stories as motivation. It's important for uplines of network marketing to equip themselves with field and virtual teaching tools, such as training and assessments, so they can detect knowledge gaps in the downlines' understanding.

Direct selling entrepreneurs should switch to data-driven training programs. With the right tools, direct selling companies can develop effective and relevant training for their distributors that will keep them on top of their game. Developing a good data-driven training program starts with pulling out all the necessary information from past sales, customers, market trends, competitors, and anything else it takes to stay ahead in this competitive network marketing industry.

In a market that's constantly changing and becoming more competitive, retaining customers has become a difficult task for direct selling businesses. What makes it even tougher is the new crisis that the industry faces. However, there are ways to get through this and retain your customer base. One of these ways is by establishing strong relationships with customers so they will stay loyal. As an entrepreneur of a direct selling business, you can do this by providing an exceptional personalized experience for your customers.

Customers who are inactive or have been inactive for a certain period of time may be easy to acquire again if you implement the right marketing strategy. Whatever the case may be, it's essential to figure out what your inactive customers want and then provide them with compelling reasons to come back.

Reach out with instant messages that can be read on-the-go. The primary reason for the drop-off could be that they were not offered any promotions or incentives to return, or there was something wrong with their previous experience. Chatbots and click-to-call buttons are one way provided by network marketing companies to reach out to inactive customers in a humanistic way.

As an entrepreneur of direct selling, you should know that it's important to provide rewards and incentives for your customers. This will keep them coming back and help you retain them as loyal shoppers. Loyalty and rewards campaigns are not only an opportunity for entrepreneurs to get a customer back in-store, but also a way for them to engage with current customers by offering exclusive discounts and offers.

Companies need to analyze customer data from various channels and segment it based on demographics and previous buying behavior in order to make informed decisions about how they can handle their customers better. A unified source of customer data enables companies to be more effective with their marketing efforts by having a single place where all the information is stored, making it easier for them to use that information in real-time campaigns.

Network marketing is a very lucrative business. A network marketing team is a group of distributors who are mutually working together to make their direct selling business more successful. The term team building' is not just for the business world. It is also a process that we all go through in our lives, at some point or another. So as an entrepreneur of direct selling, you have to make sure that you build a great team.

There are many things that make a team great. One of the most important aspects is leadership, which involves providing clear direction and purpose to your team.
Another aspect is goal setting, which can help keep your distributors on track for what needs to be done next. Communication is an essential element of a direct selling organization. Distributors can't be productive without having a proper communication channel. You want to keep your distributors engaged and in touch with the rest of the team, so you need a communication platform that supports these goals. Conversations about projects, questions from new hires, company-wide announcements - all this should happen in one place: inside a team channel on your preferred collaboration tool thus enhancing your business by teamwork.

Tasks can be repetitive and mundane, so it's best to automate them. That way, your distributors will have more time for the tasks that require their expertise. Automate routine tasks of your distributors with chatbots powered by AI to deliver conversations the human way. Also, entrepreneurs should provide automated training sessions for distributors and give them flexibility to attend at their own pace, and also track distributor progress on the organization dashboard. Mentorship programs for low-performing members may provide guidance as well as a sense of belonging that could lead to increased engagement in the direct selling business. A supportive network of mentors and sponsors will encourage distributors to participate in company events like leadership training sessions or policy meetings where distributors can be active.

In the world of direct selling, distributors are at the heart of everything. Distributors play an important role in shaping the success of your business. It's because of distributors that so many people have been able to experience financial freedom and earn an income on their own terms. They are your most trusted advisors and they have the power to influence a customer’s buying decisions. So it is vital that you keep the distributors happy and motivated and by this distributors can increase their engagement.

In the current state of retail, distributors are independent contractors who bring products from manufacturers to customers. Constant effort should be made by the entrepreneurs to improve their distributor’s engagement. So one important step for their development is personalization. Understanding what your distributors want and need goes a long way in creating an environment where they can thrive. It seems like everyone wants to be a little bit different and unique from their competitors. But what does personalization really mean? It’s about creating a culture where distributors are given the opportunity to improve their personal skills through training. Also, the best way to evaluate distributor performance is to give them assessment tests. This will allow you to see where they stand in your organization and what they need to work on.

In direct selling business environment, it is important to find ways to inspire your employees. Distributors can be encouraged by challenging them with the right tasks that are both difficult and achievable. One way to do this is through gamification, which can help distributors learn about products and processes while giving them a sense of accomplishment for completing each task.

Gamification creates an engaging experience for the distributor who gets points or badges when they successfully complete a challenge like solving a product quiz or taking an organizational survey. Also, entrepreneurs should be able to track and monitor their distributor performance and offer them rewards & incentives based on their achievements.

A lead is a potential customer that shows interest in your product or service. Generating good leads is important for a direct selling business to be successful. Lead generation is the process of finding potential leads and turning them into customers. In the network marketing business world, lead generation is the way to increase your sales. Attracting potential customers with marketing on social media, or other different media will make them more likely to want to buy from you because they know what you offer. So following up on different lead generation strategies will ensure your success.

Social media is not just about creating content and sharing it on social channels. To be successful, you need to create a strategy that includes many other aspects. Social prospecting is the act of finding new prospects by promoting a brand, product, or service through various channels. With social media marketing, you can reach new prospects across different media and enable them to engage with your direct selling company in the best way for them.

A landing page can be the best place to generate new leads because it allows you to track reconversions of existing leads and collect better intelligence on their behaviors and activities on your website. This information can then be used by the sales team of your network marketing companies in the sales process.

Next, the Lead generation funnels are the most important part of any business. They help you to figure out what is going wrong with your sales process and can help you identify potential problems that could be affecting your revenue and conversion rates. A lead generation funnel will tell you how many leads make contact with your network marketing business, how many actually become customers, and why they either convert or don't convert at all. This way, you'll know what changes need to be made in order to increase the number of customers.

Most people nowadays also use Email as a marketing method. A good email should be short, crisp, and to the point. It is not a substitute to your content, but an additional medium of communication with your customers. Make sure you always create attractive email campaigns for your prospects.

Direct selling is a marketing strategy in which people are able to sell products or services without the use of intermediaries. This has been an increasingly popular way for entrepreneurs to generate income and it has also proven to be effective in bringing awareness. However, with increasing competition and technological advancements, direct selling as we know it may change over time. The direct selling industry has been evolving over the years with changing trends.

Direct selling has been providing entrepreneurial opportunities for so many people even though it has a negative shade in many countries . Many countries have been able to find the opportunities opened in this industry and have been successful by utilizing it. The US direct selling market has generated retail sales of 40.1 billion with 7.7 million direct sellers. This data itself shows how the direct selling industry is influencing the people.

The backbone of direct selling is the distributors. It is essential to retain the distributors to expand your direct selling business to new heights. So the distributors must be motivated so that they can enhance their engagements thus reflecting positively on the direct selling business.

Acknowledge the importance of your employees and help them grow. Provide them with training to improve their skills, as well as opportunities for advancement. Employees should be updated on the latest developments in their field. They will always feel engaged if they are not limited to a particular task. Give your team a chance to independently work out problems, and give them responsibilities that meet their capability. This will help you create a warm bonding with the person, which will lead to long-term relationship with you. A company’s success is tied to the morale of its employees. Building a bond between team members outside of work hours will improve communication, socialization, and therefore the organization’s overall success.

Today, direct selling has grown into a multi-billion dollar industry that spans across the globe. One of the main reasons why this industry continues to grow despite various challenges is because direct sellers have learned how to effectively adapt this business model. The latest trends must be followed to be in the industry.

Many people find themselves seeking new sources of income in the present economic environment. In response, direct selling companies are creating unique and expanded opportunities for distributors to serve customers in ways that meet the challenges of our present times. Direct selling provides solutions for customers in times of change because it allows them to make their own decisions about how they want to earn an income by taking advantage of personalized service without compromising quality.

The direct selling news announced a customer-centric recognition program that announced some direct selling companies as winners for their customer-centric approach. These companies are those which prioritized customer sales more. The awards were given in the gold category for companies having the customer-distributor ratio of 5:1 and platinum categorized companies for having a ratio of 10:1.

Customers are the lifeblood of any business. They drive profitability, market penetration, and sustainability. Being customer-centric is not an easy task for direct selling companies. Making your customers happy is not as easy as it seems. There are many factors involved in finding out what makes them happy and some of these elements include the product that you deliver, performance, cost, presentation and packaging, marketing, customer service time, and cost of shipping the product. For example, the product you deliver must be efficient, valuable, and effective in order for them to be satisfied with their purchase. The performance of the product will determine how they feel about it- if it's good quality then they'll most likely enjoy it and recommend it to others.

Direct selling industry has been a booming industry that provides a lot of opportunities across the globe. The success of this industry mainly depends on the growing trust of the customers. If we take a look into the Direct Selling Growth & Outlook Survey, the direct selling industry has generated $35.2 billion in retail sales in the US alone. In 2019, over 6.8 million U.S. entrepreneurs were using the direct selling channel for marketing their products, where about 5.9 million entrepreneurs are using as part-time.
DSN has conducted a global celebration event that announced industry awards 2021 in various categories. Global 100 list, Bravo Awards, Direct Selling Legends, and Best Places to Work were the categories.

Many direct selling companies are trying to achieve success even though this marketing model has a negative shade among society. The Global 100 list by DSN shows despite having a negative image, some direct selling companies have made it into the list with their high revenue. About 64 direct selling companies were awarded for having a combined sales of $64 billion and a total of $3 billion in revenue. Top direct selling company, Amway has topped the list for the eighth consecutive time for achieving a revenue of $100M.

The event has honored six industry legends also for having an experience for more than 50 years. Their valuable insights were aired as a video series by DSN that motivates young direct sellers to achieve success in the direct selling industry. These personalities are Jerry Brassfield, John Fleming, Stan Fredrick, Rick Goings, Rudy Revak, and Larry Thompson.

E-commerce has evolved into one of the most important sectors of the direct selling industry. It's growing rapidly, and the changes are inspiring more direct sellers to use e-commerce to establish their product market in the midst of the challenges brought up by the pandemic. The industry is always updating by implementing the biggest trends and innovations to help sellers improve their businesses to meet customers where they are.

Headless commerce is a strategy with flexible and adaptable backend architecture that has the ability to adapt to a wide variety of marketing and customer needs. It offers several benefits such as better employee adoption, consistency across channels, personalized customer experience, increased digital presence which results in increased audience and revenue.

Direct selling companies have begun to prioritize sustainable shipping and packaging by adopting green methods such as the use of biodegradable and recyclable materials to reduce the impact on the environment.

In today's competitive market, consumers are more likely to opt for retailers who provide excellent customer service. Thus customer satisfaction is among the top priorities. Companies have been implementing competitive order fulfillment strategies to ensure messages like ‘delivery delayed’ are no longer sent to their customers.

Companies are implementing other trends such as social commerce, mobile commerce, diversified payment options, AI-powered e-commerce, psychographic profiling, visual commerce, shop streaming, click and collect and more.

Direct selling is one of the business models that has always given weightage to customer-centricity from the very beginning. Be it the earlier countryside selling, door-to-door sales, home parties, or the recent multi-level marketing, direct selling always gave importance to in-person interactions. Taking the products and services to the doorsteps of the customers initiated customer-centricity in direct selling.

While the traditional models focussed on the sales of products and services, the enhanced model adapting to the technological change that happened world-over in the digital space, is aiming to give a more personalized approach to customers with the products or services they sell. The long term goal is to win the customers' loyalty and encourage them to gradually become distributors.

Customer-centricity is a culture of putting your customers at the center of everything you do. Businesses should know the needs of their customers even before they themselves realize it. To ensure the needs of the customers you will have to constantly monitor the manner in which your organizational resources are attending to the customers, and make amendments if needed.

When customers are kept happy and satisfied, customers will keep engaging with your business which in turn will evolve into brand loyalty. When your products and services ensure value to the customers’ time, money and efforts, they will be loyal to your brand which in turn will make your business successful.

Despite the numerous positive impacts it can make in the lives of the general public, have you ever wondered why the Direct Selling/Multi-Level Marketing (MLM) industry has a bad reputation? It is because of its shady image due to the pyramid scams in the industry.

Direct selling market space has a lot of pyramid selling models with treacherous past.

Common features found in pyramid selling models are these:

1. The promise of high and easy returns on a short period of time
2. No focus on sales of the products or services
3. Emphasis on recruiting more people to the scheme
4. More than 5 levels of bonuses and commissions
5. Overpaid top levels

Before you join a company, take these steps to steer clear of possible scams

1. Look for the tell-tale signs
2. Look at the leverage paid to the top levels. If they are overpaid, understand that the company wouldn’t survive long.
3. Study about the company and search online with words such as scams, fraud, etc. alongside the company’s name.
4. Remember the terms such as “inventory loading” and “headhunting”. When a company is dumping its stocks on the distributors asking them to buy an initial stock on their enrollment, you should smell trouble. When they offer money for bringing in more people to the scheme, stay clear.
5. Question unjust enrichment offers. In the MLM industry, only 5 levels of allowances are functionally justified. The moment a company/individual offers you much more than that, know that it is an unfair practice.
6. Understand the compensation plan. When companies pay three or more levels to the top from the actual level of sale, it means the actual seller gets less money compared to the top levels. This unfair practice can lead to the collapse of the entire scheme.

Direct selling and MLM are for people who are willing to generate jobs and change the lives of others in a better way through their products and services. When businesses get lazy and try to grow on someone else’s hard work, that is when a scam is born.

Your organizational and business skills are always put to the test when you start your own business. When you choose direct selling as your career path, you gather a lot of soft skills along. One such skill is entrepreneurship, one of the top 10 personal benefits of direct selling. Basic knowledge of sales and marketing is essential to succeed in the direct selling industry. When you pick up these skills, you are acquiring basic entrepreneurship skills.

Direct selling open platforms that provide you the opportunity to grow your career as an entrepreneur through self-learning and analysis. Your business output improves when you invest time in researching market trends and implementing effective business strategies. As your business grows through your social circle, you brush up your social skills and spend more time establishing new professional and personal relationships. The DSeF survey found more than 75% of direct sellers agreeing to direct selling improving their professional business skills and their life skills.

Direct selling empowers entrepreneurship, making its sellers capable of becoming a driving force in the economic development of a nation. In a post-pandemic world, there will be an urgent need for exponential job opportunities. The direct selling industry will be a major force to reckon with as it is the entrepreneurs that will put the economy of a nation back on its growth path.

The Direct Sellers Association (DSA) in Canada provides immense job opportunities to its citizens to develop their professional skills. The yearly awards by DSA encourage its members to give back to the community and expand adhering to the strict enforcement of a code of ethics. DSA Canada’s code of ethics ensures that the industry remains transparent and free of fraudulent activities.

DSA Canada, instead of being just an association of direct selling companies and consultants, acts as a mentor and takes steps to educate the community about the advantages of direct selling through seminars and campaigns. Its “Shop Direct, Shop Local” campaign to support local businesses and small entrepreneurs garnered much attention on social media leading to 4000 new visitors to the DSA website.

DSA Canada spent around $16,000 this year on scholarships to help students from the families of its members advance their post-secondary education. This Scholarship Program is conducted every year with funding from the DSA and the Direct Selling Education Foundation (DSEF) of Canada.

As the Canadian direct selling industry continues to contribute immensely towards the growth of the country’s economy with a $7.3 billion contribution in 2020, it must remain unadulterated. Despite the challenge of the pandemic, DSA still ensures the smooth progress of the direct selling industry with its smart involvement.

Consumers and their attitudes vary with change in country, age, gender, climate and culture. These demographic factors tune up the background score for product marketing. Understanding these key behaviors of your target audience will accelerate your product demand in the market. With a focus on helping direct selling companies analyze the consumer trends, DSA in partnership with Ipsos compiled a study that delivers insights on consumer behavior based on various demographic criteria.

77% of Americans are interested in flexible, entrepreneurial/income earning opportunities.

79% consider direct selling favorable as an attractive entrepreneurial option with lower start-up costs.

Among the 77% interested Americans, 91% are Gen Zers and 88% Millennials.

Direct selling has a broad and diverse appeal in the U.S. with 48% women, 35% Millennials, and 20% African American.

Initial cost and risk involved in direct selling are comparatively lower in direct selling when compared to other gig work opportunities such as driving, real estate, car rentals, etc.

The positive attitude of 67% is attributed to the personalized services direct sellers provide.

69% consumers surveyed find the direct selling channel’s approach of supporting small businesses.

46% affirmed that they would welcome contact from direct sellers through social media regarding business opportunities.

America had always been positive towards direct selling with 80% remaining constant in their attitude over the past 10 years. These stats provide light into the [url=https://www.businesswire.com/news/home/20200604005652/en/Direct-Selling-Association%E2%80%99s-2020-Growth-Outlook-Survey-Results-Show-Continued-Relevancy-with-Retail-Sales-of-35.2-Billion]future of direct selling in the U.S[/url].

The year 2020 was an open challenge for all the companies despite the industry they surface. Some companies got ahead, some lost halfway, others emerged stronger than before. In direct selling, there are a few companies who made their way through the pandemic. Their achievement needs special mention as they fought their way up through the wavering economic scenario.

Amway tops the list of top 100 MLM companies followed by Herbalife, Avon, Vorwerk, and Infinitus in the top 5 positions. Let’s take a look at how the network marketing industry got ahead in the 2020 race.

1. A high shoot-up in sales worth $104 million was reported by ARIIX with a growth rate of 209% in the European market.

2. Jeunesse bagged 21 awards in the 2020 AVA Digital Awards and 26 in MarCom awards.

3. doTERRA and Young Living were honored by The Salt Lake Tribune as top workplaces considering their warm work culture and programs for the upliftment of their employees. doTERRA was also recognized by ‘Best of State’ as 2020 Winner in Essential Oils/Botanicals category for 6th consecutive year and in Corporate Giving.

4. Featuring a 35% growth in Q3 of 2020, Arctic Nutrition became the first company from Finland to feature in the global network marketing industry.

5. 100,000 Healy devices were sold in the second fiscal year by Healy World GmbH.

6. Medifast Inc. (Optavia) Q3 revenue increased by 42.8% to $271.5 million. Their net income increased by 116.7% to $34.5 million in their third-quarter ending September 30, 2020.

7. Third-quarter sales of Herbalife up by 22.3% to $1.5 billion compared to its third-quarter sales in 2019.

8. Q3 sales of $100.3 million, a 13% increase compared to the previous year, was an achievement milestone for Nature’s Sunshine Products Inc.

9. Strong product demand and successful incentive programs contributed to the increase in sales for USANA with a reported high of 14.5% to $298.5 million.

These are just a few achievers listed but there are many others in the bigger space who fought their way ahead.