Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,194,770 members, 7,955,930 topics. Date: Sunday, 22 September 2024 at 06:56 PM

Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? - Car Talk (2) - Nairaland

Nairaland Forum / Nairaland / General / Car Talk / Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? (26067 Views)

Innoson Launches Cars For Low And Middle Class Nigerians / Nigerian Army Visits Innoson Manufacturing Plant At Nnewi Anambra (Pics) / Toyota, Kia Okay Nigeria’s Assembly Plants (2) (3) (4)

(1) (2) (3) (4) (5) (6) (7) (Reply) (Go Down)

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by MadCow1: 3:26pm On Sep 08, 2014
tdayof:
china... Korea n Japan...
1)japan
2)China
3korean
b4 u underrate the Chinese what has Nigeria produced?


This is not about Nigeria.. Stay on topic.
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by abu12: 3:28pm On Sep 08, 2014
Innoson and nairaland
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by kunki90(m): 3:29pm On Sep 08, 2014
They can...if their price gap is large
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by youngmonie: 3:29pm On Sep 08, 2014
DStarrx: It was some weeks back that the Chairman and chief executive of the Innoson Group of Companies, Innocent Chukwuma, broke the cheering news of his company’s intention to roll out its first set of made-in-Nigeria cars and SUVs. This effort is the first of such in the country. Though Innoson Vehicle Manufacturing Company (IVM), Innoson’s vehicle production subsidiary and Nigeria’s flagship indigenous vehicle manufacturer, has over the years been into the production of passenger buses and trucks, they’ve never delved into the production of cars and SUVs on a large scale. This expansion into the automobile industry is a welcome development for both the company and Nigeria.
The need to encourage, develop and grow our local manufacturing sector can never be overflogged. Economic figures reveal that only about 15% of Nigeria’s annual GDP is contributed to by the manufacturing sector. When compared to the 21.5% of India, 27.5% of Brazil, 40.6% of Malaysia, 31.6% of South Africa and 45.3% of China, this becomes a paltry figure.
An emerging market is spurred by its manufacturing sector, not the service or agricultural sectors. The service sector, itself being mainly serviced by proceeds from the manufacturing sector, and agriculture (which contributes a whooping 30% to our economy) cannot drive the economy of a large poor developing country like Nigeria. China, Brazil, India, Malaysia, Indonesia, South Africa, Mexico among others–still very much developing countries–got where they are today because of the strengths of their manufacturing sector. Nigeria is often included in the list of emerging markets along with those countries, but its production industry is yet to kick off. The economy still very much revolves around the service sector, agriculture and petroleum, and we produce less than 10% of what we consume.
Many forward-thinking countries with a huge oil wealth have started looking away from the commodity by adopting various measures. Kuwait, Qatar and the United Arab Emirates transformed their lands into tourist havens with revenue accrued from oil sales. Norway utilized its own petrodollars in boosting its production industries, leading to the emergence of many engineering and construction companies. At this point in time when oil proceeds are dwindling the world over, Nigeria should be working towards a bright future without oil. This, I would love to believe, the government is already looking into,at least going by some of the recent initiatives they’ve put in place that are enabling local businesses to thrive within the country. Innoson is itself a beneficiary of such initiatives.
[b]In Innoson Vehicle Manufacturing Company (IVM) lies one of the biggest opportunities yet for Nigeria’s indigenous large-scale manufacturing industry to really kick off. Now that the government has laid the foundation, what is expected of Nigerians is our encouragement by patronage, kind words and constructive criticism, not skepticism and malicious dismissal. The bitter truth remains that if we do not patronize our locally-made products, no-one else will. India’s most internationally visible brand, the Tata Group, started like Innoson and many of our local manufacturing companies. Same with Japan’s Toyota and Nissan, the USA’s Ford and many others. Their initial and sustained success depended not only on the ingenuity and determination of their founders, but also on the support of the populace and this made the economic transformation of their various countries possible.
However, it goes without saying that the biggest determent Nigerians have in patronizing made-in-Nigeria-and-by-Nigerians products is their peculiar shoddiness. This inapt reputation has often led to the agelong preference of foreign products over locally made ones. If IVM is to win the trust of Nigerians and stand the test of time, it must prove that it is different from what we are already used to. This it must do by convincing us of the safety, durability and performance of their products.
In addition to that, I share in the concern of many about IVM’s marketing strategies or an apparent lack of it, especially online. I recently googled in futility for keywords like “Innoson vehicle showrooms” and “Innoson car brands.” The resulting information was scanty and brushed over. There is also little or no a television advert promotion, billboard push or newspaper placement. I remember seeing tons of front page newspaper adverts by popular brands like KIA, Ford and Hyundai announcing their entries into the Nigerian market many years back, now they are household names. You can’t count five cars on our highways today without encountering one of them.
In today’s highly competitive and innovative business world, marketing is king. These are the signals customers and potential investors are on the lookout for. We are in the internet age where no online presence means no credibility. Mr. Chukwuma and the entire management should start thinking global and take advantage of the possibilities that abound in the internet in wooing investors home and abroad. He needs to stop thinking of the business as a personal enterprise or what Nigerians call a “one-man business” as well. The possibility of listing the company in the Nigerian Stock Exchange and selling its shares to willing members of the public should be explored.
[/b]
If the company is successfully listed in the NSE, I’m sure that a lot of Nigerians will be interested in investing in a promising marque such as IVM. With that comes more money and with more money comes greater opportunities. The company can then move into automation, decrease the near 100% reliance on manual labour and open up more factories across the country.
For Innoson, the success of the IVM brand can only mean more progress. For Nigeria and Nigerians, this means a more competitive automotive market, lower cars prices, promotion of indigenous companies, more foreign investment, the emergence of a potential internationally recognized Nigerian brand, more jobs and ultimately more development.
SOURCE
FACEBOOK

Dude you couldnt have explained it any better, you are bang on point. And I think the same should also apply to major industrial businesse in Nigeria. Its high time most business men especially from the SE(Dnt mean to start up any tribal centiment) and nigeria in general move towards employing key professional in their businesses. Employ the use of management consultants, marketing firms ,audit firms. Have a highly skilled SALES department that can really push the cars and other businesses or services into the market

5 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by neighbourhud: 3:30pm On Sep 08, 2014
[size=19pt]Yes[/size]
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by tdayof(m): 3:32pm On Sep 08, 2014
MadCow1:


This is not about Nigeria.. Stay on topic.
n never on China... Korea.... or Japan!
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 3:32pm On Sep 08, 2014
AlfaSeltzer: Do you know that toyota and kia design their own cars?
Do you know that toyota and kia parts are not produced in china?
Do you know that toyota and kia don't just stamp their badges on someone else's cars?

Don't compare ingenuity and mediocrity.
Actually Toyota and Kia DO contract out much of their manufacturing process.
But don't let the truth get in the way of your preferred narrative.

7 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 3:32pm On Sep 08, 2014
DStarrx: Instagram was also created yesterday (in 2010) and today it's the rave of the moment with more than 150 million active users. Being "invented" yesterday is not a reason to lay back and watch others dominate the market.
The Innoson guy is stingy. He doesn't want to pay marketing consultants to do a good job of forcing his car into the conscious of Nigerians. He is waiting for government to give him an handicap against his competitors. I remember Toyota's "good thinking good product" advert many years ago when PAN was the in thing. Today,out of ten cars on Nigeria road, 8 are Toyota. The only place he advertises is on niaraland. The man is contented being " Nigeria first indigenous car manufacturer ".

9 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 3:33pm On Sep 08, 2014
AlfaSeltzer: Do you know that toyota and kia design their own cars?
Do you know that toyota and kia parts are not produced in china?
Do you know that toyota and kia don't just stamp their badges on someone else's cars?

Don't compare ingenuity and mediocrity.
Actually Toyota and Kia DO contract out much of their manufacturing process to Chinese firms.
But don't let the truth get in the way of your preferred narrative.

1 Like

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by MadCow1: 3:34pm On Sep 08, 2014
tdayof:
n never on China... Korea.... or Japan!


So it is okay to say the 'Peugeot Automobile Nigeria' MAKES cars in Nigeria or Assemble cars in Nigeria?!


Innoson cars I know are from China precisely Donfeng Motor Company amongst others..

Toyota & Kia are both Japanese and Korean cars respectively..

So lets not play around here..

3 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by tomiobj(m): 3:36pm On Sep 08, 2014
DStarrx: It was some weeks back that the Chairman and chief executive of the Innoson Group of Companies, Innocent Chukwuma, broke the cheering news of his company’s intention to roll out its first set of made-in-Nigeria cars and SUVs. This effort is the first of such in the country. Though Innoson Vehicle Manufacturing Company (IVM), Innoson’s vehicle production subsidiary and Nigeria’s flagship indigenous vehicle manufacturer, has over the years been into the production of passenger buses and trucks, they’ve never delved into the production of cars and SUVs on a large scale. This expansion into the automobile industry is a welcome development for both the company and Nigeria.

The need to encourage, develop and grow our local manufacturing sector can never be overflogged. Economic figures reveal that only about 15% of Nigeria’s annual GDP is contributed to by the manufacturing sector. When compared to the 21.5% of India, 27.5% of Brazil, 40.6% of Malaysia, 31.6% of South Africa and 45.3% of China, this becomes a paltry figure.

An emerging market is spurred by its manufacturing sector, not the service or agricultural sectors. The service sector, itself being mainly serviced by proceeds from the manufacturing sector, and agriculture (which contributes a whooping 30% to our economy) cannot drive the economy of a large poor developing country like Nigeria. China, Brazil, India, Malaysia, Indonesia, South Africa, Mexico among others–still very much developing countries–got where they are today because of the strengths of their manufacturing sector. Nigeria is often included in the list of emerging markets along with those countries, but its production industry is yet to kick off. The economy still very much revolves around the service sector, agriculture and petroleum, and we produce less than 10% of what we consume.

Many forward-thinking countries with a huge oil wealth have started looking away from the commodity by adopting various measures. Kuwait, Qatar and the United Arab Emirates transformed their lands into tourist havens with revenue accrued from oil sales. Norway utilized its own petrodollars in boosting its production industries, leading to the emergence of many engineering and construction companies. At this point in time when oil proceeds are dwindling the world over, Nigeria should be working towards a bright future without oil. This, I would love to believe, the government is already looking into,at least going by some of the recent initiatives they’ve put in place that are enabling local businesses to thrive within the country. Innoson is itself a beneficiary of such initiatives.

[b]In Innoson Vehicle Manufacturing Company (IVM) lies one of the biggest opportunities yet for Nigeria’s indigenous large-scale manufacturing industry to really kick off. Now that the government has laid the foundation, what is expected of Nigerians is our encouragement by patronage, kind words and constructive criticism, not skepticism and malicious dismissal. The bitter truth remains that if we do not patronize our locally-made products, no-one else will. India’s most internationally visible brand, the Tata Group, started like Innoson and many of our local manufacturing companies. Same with Japan’s Toyota and Nissan, the USA’s Ford and many others. Their initial and sustained success depended not only on the ingenuity and determination of their founders, but also on the support of the populace and this made the economic transformation of their various countries possible.

However, it goes without saying that the biggest determent Nigerians have in patronizing made-in-Nigeria-and-by-Nigerians products is their peculiar shoddiness. This inapt reputation has often led to the agelong preference of foreign products over locally made ones. If IVM is to win the trust of Nigerians and stand the test of time, it must prove that it is different from what we are already used to. This it must do by convincing us of the safety, durability and performance of their products.

In addition to that, I share in the concern of many about IVM’s marketing strategies or an apparent lack of it, especially online. I recently googled in futility for keywords like “Innoson vehicle showrooms” and “Innoson car brands.” The resulting information was scanty and brushed over. There is also little or no a television advert promotion, billboard push or newspaper placement. I remember seeing tons of front page newspaper adverts by popular brands like KIA, Ford and Hyundai announcing their entries into the Nigerian market many years back, now they are household names. You can’t count five cars on our highways today without encountering one of them.

In today’s highly competitive and innovative business world, marketing is king. These are the signals customers and potential investors are on the lookout for. We are in the internet age where no online presence means no credibility. Mr. Chukwuma and the entire management should start thinking global and take advantage of the possibilities that abound in the internet in wooing investors home and abroad. He needs to stop thinking of the business as a personal enterprise or what Nigerians call a “one-man business” as well. The possibility of listing the company in the Nigerian Stock Exchange and selling its shares to willing members of the public should be explored.
[/b]
If the company is successfully listed in the NSE, I’m sure that a lot of Nigerians will be interested in investing in a promising marque such as IVM. With that comes more money and with more money comes greater opportunities. The company can then move into automation, decrease the near 100% reliance on manual labour and open up more factories across the country.

For Innoson, the success of the IVM brand can only mean more progress. For Nigeria and Nigerians, this means a more competitive automotive market, lower cars prices, promotion of indigenous companies, more foreign investment, the emergence of a potential internationally recognized Nigerian brand, more jobs and ultimately more development.

SOURCE
FACEBOOK
. Story for the Gods. Upon all ds Grammar .it will not affect us or change our life style .20 yrs later still bad roads nd no electricity. Not cursing the country. Its just the bitter truth. (our politicians r thieves). Just lyk obasanjo is the 4th richest person in wells fargo(a major bank inamerica)
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by tdayof(m): 3:36pm On Sep 08, 2014
rickkid: Actually Toyota and Kia DO contract out much of their manufacturing process to Chinese firms.
But don't let the truth get in the way of your preferred narrative.
tell them oo

1 Like

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by tdayof(m): 3:38pm On Sep 08, 2014
MadCow1:


So it is okay to say the 'Peugeot Automobile Nigeria' MAKES cars in Nigeria or Assemble cars in Nigeria?!


Innoson cars I know are from China precisely Donfeng Motor Company amongst others..

Toyota & Kia are both Japanese and Korean cars respectively..

So lets not play around here..
so what's wrong with the Chinese product
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by MadCow1: 3:40pm On Sep 08, 2014
tdayof:
so what's wrong with the Chinese product


Not durable..

Thats why very few Chinese cars are allowed into the U.S Markets. Many Chinese cars have less than a 2 Star safety rating meaning you are highly likely to die if you are involved in a car accident driving one.

2 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by 100Cents: 3:41pm On Sep 08, 2014
He can compete. Why not

His first try at SUV manufacturing was a success...
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 3:44pm On Sep 08, 2014
Numerouuuno: The company needs a very good marketing strategy,they're virtually absent in the cyberspace.
in fact many Nigerians don't know about them.
they should start by advertising in the local dailies in order to get a bit of recognition.
what sort of company is that?
even ordinary bajaj tricycles are being advertised, come to talk of IVM.
i wonder why they are finding it hard to implement, despite the public outcry.
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by tdayof(m): 3:44pm On Sep 08, 2014
MadCow1:


Not durable..

Thats why very few Chinese cars are allowed into the U.S Markets. Many Chinese cars have less than a 2 Star safety rating meaning you are highly likely to die if you are involved in a car accident driving one.

not durable??
name of d cars?
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by obailala(m): 3:45pm On Sep 08, 2014
AlfaSeltzer: Do you know that toyota and kia design their own cars?
Do you know that toyota and kia parts are not produced in china?
Do you know that toyota and kia don't just stamp their badges on someone else's cars?

Don't compare ingenuity and mediocrity.
The ingenuity of the companies you mentioned started with mediocrity; 10 years ago, china wasn't producing cars but very soon, China would soon start exporting vehicles to the US...

With a conducive business environment (provided by the government) and a passionate will by IVM to succeed, IVM can favourably compete with those bigger names at least in the Nigerian and African market...

In order to succeed also, IVM needs to pay excellent attention to details and not compromise on quality (unfortunately a trait rarely found amongst the black race).

1 Like

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by otokx(m): 3:45pm On Sep 08, 2014
Of course INNOSON can but he has to do a lot of groundwork, partner with a bank perhaps and have at least a service shop in every state capital. In a place like Lagos, he should aim for 5.
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 3:46pm On Sep 08, 2014
MadCow1:


This is not about Nigeria.. Stay on topic.
did you see the word "Nigeria" in the title of this thread? If you didn't let me hold your head so that you can see properly.
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by obailala(m): 3:51pm On Sep 08, 2014
MadCow1:


Not durable..

Thats why very few Chinese cars are allowed into the U.S Markets. Many Chinese cars have less than a 2 Star safety rating meaning you are highly likely to die if you are involved in a car accident driving one.

If you follow the trend, you will be shocked at the rate of improvement of those Chinese vehicles in the last 10 years.

2 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by harrysterol(m): 3:52pm On Sep 08, 2014
If NYSC pay me my next alawi I go use am buy am lipsrsealed

1 Like

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by mickyarams: 3:53pm On Sep 08, 2014
AlfaSeltzer: Do you know that toyota and kia design their own cars?
Do you know that toyota and kia parts are not produced in china?
Do you know that toyota and kia don't just stamp their badges on someone else's cars?

Don't compare ingenuity and mediocrity.

You know you are a silly doughnut, typical black man with a crab mentality. How many cars has your father produced??
Do you know that some models of Skoda and Volkswagen run on Audi engine, the new Mini run on BMW engine, cars like Dacia run on Renault engine, opel, Vauxhall and Chevrolet all run on GM motors engine.

7 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by specco(m): 3:59pm On Sep 08, 2014
AlfaSeltzer: Do you know that toyota and kia design their own cars?
Do you know that toyota and kia parts are not produced in china?
Do you know that toyota and kia don't just stamp their badges on someone else's cars?

Don't compare ingenuity and mediocrity.

Crab mentality. 'Why must it be an Igbo man. Why must it be him of all other tribes in Nigeria'...this hater seems to ask himself. You'll soon develop ulcers on someone else's achievements.

2 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by kendrick93(m): 4:01pm On Sep 08, 2014
i dnt know abt competing with kia..etc cos those companiez are world renowned but in here in nigeria,if patronized, then it definitely should do well..
but tribalism is still d biggest problem it faces.. a yoruba or hausa man wont lyk to patronize innoson due to lyk i said tribalism and also in sum cases envy

1 Like

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 4:06pm On Sep 08, 2014
they will compete well. it wont be easy though
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by Nobody: 4:08pm On Sep 08, 2014
It definite can! But if only we don't tribalize it.

How will I, a Yoruba man foremost before a Nigerian, feel when am driving such cars and our brothers tell me "they" make the car am driving? Am gonna dump it no matter how good it is.

2 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by frodobee: 4:09pm On Sep 08, 2014
AlfaSeltzer: Do you know that toyota and kia design their own cars?
Do you know that toyota and kia parts are not produced in china?
Do you know that toyota and kia don't just stamp their badges on someone else's cars?

Don't compare ingenuity and mediocrity.
you might be wrong. Toyota I know is the number one car design copycat in the world. they have had running cases with BMW and Mercedes just like iPhone and Samsung. that's how they started, reverse engineering- everything in Thailand and China today

3 Likes 2 Shares

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by DoTheNeedful: 4:10pm On Sep 08, 2014
immortalcrown: IVM Company was invented just yesterday, yet it has made some enviable achievements. Therefore, I strongly believe that the company will soon improve to an incredible level.

Have you bought one undecided? I believe in people walking their talk angry.
@topic, The company should try to reduce the price of their vehicles to the barest minimum while not compromising quality. As it is today,they are still way back in this highly competitive industry.
Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by AZeD1(m): 4:12pm On Sep 08, 2014
Can Innoson thing compete?

The answer to that question depends on Innoson's selling point. He is far behind the pack in terms of innovation and marketability so he's sellling point should be price(Being owned by a Nigerian is not a selling point).
He should take a cue from Techno phones. They came into the market and did not compete with the likes of Samsung and Blackberry but found a niche for themselves in the low cost smart phone market.
Obviously cars and phones are different but i doubt if any body would pick an Innoson vehicle over a Toyota or Kia if they were in the same price range.

4 Likes

Re: Your Opinions: Can Innoson Compete With Giants Like Toyota & KIA In Nigeria? by safarigirl(f): 4:12pm On Sep 08, 2014
Like someone alreasy pinted out, Uncle Innoson nmeeds to stop limiting marketing to Nairaland.

I don't know if he realises the importance of a good marketing manager, but he must have online presence in order to reach the desired market. There are 45 million Nigerians on the internet, he needs to tap into all of that. GEJ, Atiku and El-rufai use the social networks, how much more a business man. Even Dangote had to join twitter once he realised it's importance.

Hell, I'll do his marketing for free if he hires me, but it's not enough to dwell on NL that doesn't even have one percent of total internet users, no offence to Seun

(1) (2) (3) (4) (5) (6) (7) (Reply)

This Trailer Could Just Be A Death Trap As Seen In Lagos (photo) / Toyota Has Set The Record For The World's Fastest SUV With 230mph(Photos) / Rolls Royce Goes Into Flying Taxis, To Be Ready By 2019 For Testing

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 83
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.