Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,155,881 members, 7,828,133 topics. Date: Wednesday, 15 May 2024 at 02:14 AM

Elizade: Unveiling The Man Behind Toyota Cars In Nigeria - Car Talk (2) - Nairaland

Nairaland Forum / Nairaland / General / Car Talk / Elizade: Unveiling The Man Behind Toyota Cars In Nigeria (33390 Views)

Honda And Toyota Cars: Which Is More Reliable? / Why Are Toyota Cars Still So Expensive Abroad? / Chief Ade-Ojo Of Elizade Spotted Behind The Wheels Of A Tiger Avon Race-Car (2) (3) (4)

(1) (2) (3) (4) (Reply) (Go Down)

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by dapsoneh: 8:01am On Feb 03, 2018
That's the man
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Authoreety: 8:02am On Feb 03, 2018
Hwg
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Skepticus: 8:02am On Feb 03, 2018
So much to learn from this man with a modest background.

Trust Nigerian youths to abuse the thread with their ignorance and tribalistic stupidity.
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Osinowoosibanjo(m): 8:02am On Feb 03, 2018
[I laugh you in greek. Innoson motor is just coming up. And dont ever compare innoson with Elizade. I beg you. quote author=AutoReportNG post=64735530]

Don't start what you can't finish oo... How many people drive Innoson? Do the mathematics of people that drive Toyota in Nigeria and lets have a debate. Do you say GIG Motors? Like seriously? I give up[/quote]

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by odedinigbin(m): 8:12am On Feb 03, 2018
OneCorner:
Not as successful as innoson or coscharis cool
Even God is good motor is better cool


O boy,be like say you high?
Innoson ko insane ni
Bad belle dey worry you
Wetin concern you now?
Better pray to God for a breakthrough
Elizade and innoson don rise
Sidon there with ur hate comments

5 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Tochaixrep(m): 8:16am On Feb 03, 2018
This man motivates me.
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by goslowgoslow(m): 8:18am On Feb 03, 2018
OneCorner:

this man cannot talk were innoson is talking. Man that gtb want to try nonsense with, within two days, gtb came begging. How many people from other tribe can pull that feat?
Amarabae imohtep koman lecture diz man please
And what has tribe got to do with this? Tomorrow you will call Buhari a tribalist but it starts from people like you.

4 Likes 1 Share

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by ifelajafemi: 8:19am On Feb 03, 2018
OneCorner:
Not as successful as innoson or coscharis cool
Even God is good motor is better cool

Some people will just wanna comment...which one is GIG Motors?
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Nobody: 8:20am On Feb 03, 2018
OneCorner:

this man cannot talk were innoson is talking. Man that gtb want to try nonsense with, within two days, gtb came begging. How many people from other tribe can pull that feat?
Amarabae imohtep koman lecture diz man please
the guy thinks Igbo people are joking here grin grin

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Gkay1(m): 8:23am On Feb 03, 2018
OneCorner:
Ade-ojo is not a Yoruba name.
it's an isoko name. One of my uncle, an isoko man bears that name sef. Ask ishilove she has an inlaw from isoko bearing ade-ojo too

wic weed u smoke
na ukwale or ozoro
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Didi2d(m): 8:25am On Feb 03, 2018
AutoReportNG:
Elizade Motors is not strange to many Nigerians as the name is the parent company of Toyota cars in Nigeria, but there is a man that runs and control this multi-million dollar business empire. The success story of Nigerian Dollar multi-millionaire Michael Ade-Ojo, the founder and CEO of the Elizade Group of companies should be a case study for anyone who wants to go into the automotive business in Nigeria.

In the beginning

Motivation 01

Chief Michael was born in Nigeria on June 14, 1938, to two modest parents. At a very young age, he became a street vendor and started selling charcoal, food, & firewood to help make ends meet.

He was born in a time when there was little to no financial aid for the less privileged, and parents believed a lot lesser in education, yet he still successfully made it through high school, and later got a degree in Business Administration from the university.

After his graduation, he joined the workforce at CFAO motors; a French distribution company. This same company had paid the tuition for his last two years in the university.

In 1966, while still working as a salesman for CFAO motors, he successfully sold 20 trucks to the Electricity Corporation of Nigeria, but to his dismay, his manager took credit for the sale, which led to a protest by Michael, followed with him losing his job by the end of the year.

After his ousting at CFAO motors, he moved on and got a job at British Petroleum (BP). Within three months of his employment, he increased the sales of his local division by 25%. But just as he was unfortunate with his previous employment, his new boss took credit for the outstanding growth, and this left him aggrieved and lost in thoughts. (No be only Naija dey do fraud, oyinbo people sef na real wayo)

The Breakthrough

As the popular adage says, when life gives you a lime, make a lemonade out of it. Chief Micheal has every course to stay put in his BP job and be contented, but he decided to take a risky but eventful decision. While in Lagos, Nigeria, during his annual British Petroleum (BP) holiday, he decided to take a daring step to approach the RT Brisco Group; an importer and distributor of trucking and automobile equipment. He made them an offer to sell their equipment for a commission on every successful sale.

After careful consideration, the RT Brisco Group decided to give him a trial. In just four months after he sealed the deal with Brisco, he sold about 40 cars. The commissions earned from the total sales were overwhelmingly higher than his yearly salary at BP. This motivated him to quit his job, and pursue his dreams.

In 1971, he started the company, Elizade Independent Agencies (EIA), with his wife, Elizabeth Wuraola Ojo. The name Elizade, was derived from both his wife’s name, Elizabeth, and his name, Ade. His company focused on the distribution of automobiles in Nigeria, especially Japanese cars.

He acquired the license to import Toyota Cars, with the name, Toyota Nigeria Limited, and single-handedly, made the car brand, the most sought-after automobile brand in Nigeria. He later went on to acquire 100% of RT Briscoe in Nigeria, and subsequently acquired more shares, to make his total holdings in Toyota Nigeria Limited, sum up to 74%.

The brand Elizade Motors Group

Today, his conglomerate consists of Toyota Nigeria Limited, RT Briscoe Nigeria, Elizade Auto Land, Classic Motors Limited, Crow Motors Nigeria Limited, Elizade University, Okin Travels Limited, and a host of other investments. He’s also on the board of directors of several Nigeria banks and other companies such as Ecobank, First City Monument Bank, and SMT Nigeria Limited (the official distributors of Mack trucks, Volvo trucks, & Volvo Construction Equipments).

Moral

Never be too comfortable in your present position, that you can making millions from the job never meant you can't make more when you innovate.

Credits:
Toyota Nigeria, StartUpDaily

Source:
http://www.autoreportng.com/2018/02/elizade-unveiling-man-behind-toyota.html

Lalasticlala
Seun
Mynd44
Marpol
Fynestboi
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Nobody: 8:27am On Feb 03, 2018
OneCorner:

this man cannot talk were innoson is talking. Man that gtb want to try nonsense with, within two days, gtb came begging. How many people from other tribe can pull that feat?
Amarabae imohtep koman lecture diz man please
Oga, keep the fvck shut! Your thinking faculty is as useless as your monicker.

9 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by ashjay001(m): 8:29am On Feb 03, 2018
OneCorner:
Not as successful as innoson or coscharis cool
Even God is good motor is better cool



I'm sure, if not for Forbes, u probably will say, those u mentioned, are wealthier than Dangote n Adenuga too!angry



Ariwo ko lo'wo!gringringrin

7 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Nobody: 8:30am On Feb 03, 2018
AutoReportNG:


Don't start what you can't finish oo... How many people drive Innoson? Do the mathematics of people that drive Toyota in Nigeria and lets have a debate. Do you say GIG Motors? Like seriously? I give up
Don't waste your time arguing with him. His monicker says it all.... brain dead as his monicker.

5 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by ashjay001(m): 8:32am On Feb 03, 2018
OneCorner:
Ade-ojo is not a Yoruba name.
it's an isoko name. One of my uncle, an isoko man bears that name sef. Ask ishilove she has an inlaw from isoko bearing ade-ojo too



So, ur beef for ishi, pass tribal beef bagringringrin


Abi, u just dey troll selftongue

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Nobody: 8:32am On Feb 03, 2018
OneCorner:
Ade-ojo is not a Yoruba name.
it's an isoko name. One of my uncle, an isoko man bears that name sef. Ask ishilove she has an inlaw from isoko bearing ade-ojo too
You have brain cancer

6 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by prettyangel10(f): 8:36am On Feb 03, 2018
Okoyeebos:


If you like, call Shuku Obuko Eponmalu to come and lecture your ancestors.

You loud-mouthed paupers threatened to cripple GTB because the EFCC arrested your kinsman who is a thief and forger. Yet, just last week, GTB was the best stock in January.

See I'm not kidding. Anyone you unfortunate fellows support is bound to suffer misfortune. That's how you ruined GEJ, Agbaje, FFK, Kemi Olunloyo, Nnamdi Kanu and you're about ruining Atiku too.

Ridiculous wawa pigs with zero knowledge of the economy.

I dey gbadun you bro. I'm part of people that liked your posts.

6 Likes 1 Share

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by GeoOla25(m): 8:41am On Feb 03, 2018
OneCorner:
Ade-ojo is not a Yoruba name.
it's an isoko name. One of my uncle, an isoko man bears that name sef. Ask ishilove she has an inlaw from isoko bearing ade-ojo too
Mumu...the man is from ilara Mokin in Ondo state.

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by holloowersheun(m): 8:41am On Feb 03, 2018
OneCorner:
Ade-ojo is not a Yoruba name.
it's an isoko name. One of my uncle, an isoko man bears that name sef. Ask ishilove she has an inlaw from isoko bearing ade-ojo too
who cares if he is Yoruba or fulani, I am sure when the op wrote this post his intention was not to brag about ones tribe but to try to share a success story as a motivational booster, we should learn not to turn every little piece into a tribal tug of war

4 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Pchidexy(m): 8:43am On Feb 03, 2018
OneCorner:
Not as successful as innoson or coscharis cool
Even God is good motor is better cool
The words of a fool!

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by omofowowe: 8:48am On Feb 03, 2018
OneCorner:

this man cannot talk were innoson is talking. Man that gtb want to try nonsense with, within two days, gtb came begging. How many people from other tribe can pull that feat?
Amarabae imohtep koman lecture diz man please[quote author=ifelajafemi post=64741147]

Some people will just wanna comment...which one is GIG Motors?
your thought are too shallow and it obvious it is preventing from seeing the bigger picture herr

4 Likes

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by emmysoftyou: 8:48am On Feb 03, 2018
prettyangel10:


I dey gbadun you bro. I'm part of people that liked your posts.
thanks grin grin
Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Pchidexy(m): 8:49am On Feb 03, 2018
olafestid:
You didn't mention where he was born and his state of origin, he is from ilara mokin in ifedore local government in ondo state, where he has a university called elizade University.
Elizade is a pure business guru. He is a success story. God abeg bless me like you blessed Chief Ade.

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by MONITZ: 8:54am On Feb 03, 2018
OneCorner:
Not as successful as innoson or coscharis cool
Even God is good motor is better cool


And who do you think supplies God is Good motors those buses?,mind u Elizade is strictly into sales of Toyota automobiles and not transportation.I don't think God is Good motors presently is as successful as Edeigbe Motors was at the height of its fame when the owner was alive who I also believe always got his 'tear rubber' Toyota buses from Elizade. Elizade is like the 'eyes' of Toyota Japan in Nigeria just in case u know not....

6 Likes 1 Share

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by Anambra1stSon(m): 8:58am On Feb 03, 2018
AutoReportNG:


Don't start what you can't finish oo... How many people drive Innoson? Do the mathematics of people that drive Toyota in Nigeria and lets have a debate. Do you say GIG Motors? Like seriously? I give up
Globe motors own by Chief Willie Anumodu is authorized dealer of all brands of Toyota vehicles, Mercedes, Hyundai etc

1 Like

Re: Elizade: Unveiling The Man Behind Toyota Cars In Nigeria by TourismMan(m): 8:59am On Feb 03, 2018
Evans right right now...

1 Like

(1) (2) (3) (4) (Reply)

Would You Buy This Almost Brand New 1985 BMW 323i For N30m? (photos) / Customs Provides Code For Vehicle Owners To Verify Their Customs Papers / A Comprehensive List Of Vehicle Warning Lights And Their Meanings

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 49
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.