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Show less

Just as the day goes by, the whole world is moving closer to the era when if you are not online you are out of business. Social media marketing plays an important role in making sure your marketing strategy is achieved especially at this time when we are in the social networking era. Today we are going to look at 5 tips to increase your social media marketing success, they are as follows:
Number1: Align your social media message with your brand image
As we know that in social media, we are equally dealing with human beings, therefore they too want to deal with real person and not robot. To make this happen, you must ensure that the tone of your social media messages are aligned with your company’s brand. For instance, if your firm is dealing with casual wears that caters for the university student, you can as well be casual in your manner of approach, make use of relaxed tone on your social media page while as an investment firm you have no option than to be professional with your information and approach. In essence, understanding your audience matters a lot.
Number2: Respond to client as soon as possible
Whenever a customer ask a question and there is no response for a very long time, the customer feels neglected, therefore the faster you reply to their questions the better. The reason for this is that we are in a ‘jet’ world era where everything is done in a jiffy more especially when they have a complaint. There is need for you to be at the top of it in order to build your customer trust and loyalty.
Number3: Don’t fail to take advantage of the Group Feature
Facebook, Twitter and Linkedin are the three outstanding social media network; therefore take advantage of the features therein to easily create prospects, loyal customers, positive feedback etc. Create distinct campaign for each group for it will be a helpful tool for your company.
Number4: Be real – add name and face to your marketing strategy
Like I said earlier on, people on social media want to deal with ‘genuine people’ not faceless entities, that is why you must build your relationship personally that is use your personal name with your valid picture when communicating with them.
Number5: Track more of your customers
Make use of all the available tracking system in the social media networks to track your clients by getting to know what they are interested in for it is an opportunity to be closer to them and it will be beneficial for you in building marketing campaigns that are more targeted.

For tech watchers, this is pretty big news. CRM Software supports are quickly acquiring startups that allow businesses to comfortably manage significantly more social media platforms, as well as, a variety of platforms.

Oracle has purchased Vitrue to aid in the managing and publishing of social media campaigns. They’ve also purchased Collective Intellect to aid in the monitoring of social chatter. Salesforce.com, a strong CRM contender purchased Radian6 a sentiment tracking company. The list goes on. The question is why the big shopping spree and why should you care?

It seems industry experts believe that the next five years are going to be key for chief marketing officers, who will spend a huge amount of money on CRM systems that will integrate social media. This is great news for any business that isn’t running around with a seven-figure technology budget. Early game players referred to as Social CRM adopters are setting the stage for much smaller companies who have limited budgets to be able to adopt these new method fast and within their budget. In addition, it will be without the problems that have troubled CRM programs in the past.

Traditional CRM is integrated to make life more efficient and faster customer service within an organization and its departments. It’s designed to increase profits, improve customer service with faster resolutions and many other benefits.

However, when CRM programs are not executed properly they can actually they can actually make a company look very bad. Anyone who has received a mailout that’s supposed to look personalized but the name is spelled incorrectly or duplicates are received, knows that a company’s customer service attempts are far from personal. Another great example is the automated telephone answering system that annoys customers to no end. Yes all of these things lower your costs but at what cost to your customer service end?

Traditional CRM systems turn people into data and that’s a problem. Relationships become rules of engagement and that’s an even bigger problem. Technology can’t be empathetic, which is what’s driving CRM companies to integrate with social media.
75% of American consumers use one or more social networking sites, which provides the opportunity for 24/7 exceptional customer service, smart branding, and endless opportunities to manipulate the consumer in your favor. A company’s data power increases exponentially. It’s adding an entirely new dimension to CRM and that’s exciting.

For years, CRM has been one-sided communication and now that social media is becoming an integrated part of CRM the opportunity for two-sided communication is a reality. Its smart business and those who jump in early will really benefit.

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Affiliate marketing is the agreement between two people whereby one owns the product the other is the promoter of the product and the affiliate makes payment whenever there is sales from businessperson’s link.

The process is good for businessperson who did not want to go through the stress of creating a product whereas he wants to sell. So he grabs the opportunity of promoting a business without any cost and at the same time making sales and also increases the sales margin of the affiliate.


Normally, the businessperson receives payment according the agreement reached with the affiliate that is the product owner which can be in form of percentages or in fixed amount. The good thing about affiliate marketing is that it’s totally free to join.

To be an affiliate marketer, there are few steps you must follow in order to earn money on the internet and I have enumerated just three of them.

Number 1
Move with your passion: recognize the area you are passionate about and go for it so that you will not bored easily. The next thing to do is to make sure you are familiar with the area you have chosen for this will bring out the best and the expertise in you. You can as well do some research to learn more.

Number 2
The second thing to do is to do thorough search for high quality and well compensating product. Gather your results together and make choice without disregarding the assistance they (affiliate owners) are ready to offer you which may include the promotional materials like links, banner, adverts, articles etc.

Number 3
The next and final step is to learn how to add the link to your site, developing the strategy and method of marketing the product and service. You can make use of affiliate result provider online to get the information on how compensating the product may be. Therefore use your description when making your choice so that you will select better affiliate program. Once you have gotten the affiliate program, better business support, good host provider and the rest of the tools you needed (I have mentioned few of them earlier), you are go to go.

.
Another thing is to devise the means of driving traffic to your affiliate program. You can acquaint yourself through reading books and articles that will teach you some proven strategies on how to promote your affiliate links.

At the same time, I want you to know that there is no fast track to success, the business may appear very appealing because of the encouraging words from the owner. However, you still need to put in your excellent effort and the determination to succeed. You must keep your mind open to new ideas.
These are some of the reason why some affiliate marketers quit before time especially if the sales is not coming forth. And afterward you will hear them saying that affiliate marketing doesn’t work. It works only if you use the right techniques.

Follow these three steps and you will surely taste the success you are longing for.

Getting more fans to like your page is not an easy task; in fact for some people it is an unsumantable job that needs more than just an ordinary effort. But the good news is that I will reveal the hidden secrets to growing your fanpage in just a moment from now. I will unleash two down to earth, most hidden secrets to getting more fans to like your page.
Number One Method: The use of contest.
This is one of the easiest methods but it works very fine, that is for growing your facebook fans with contests. This is the situation where a prize in form of bait is placed before the potential fans. Because of the lure of winning the prize many will come to click the like button and become your fans.
How To Get People To Enter The Like Contest
There are so many ways to go about this method but I am recommending the use of third party contest apps such as Wishpond, it has a very useful feature like the Like Gate designed not to disclose the liking page until after liking the facebook page.
The Like Gate is an image with text on it that tells visitors to like the page before they can enter the amazing contest. Immediately they liked your page, the app will load automatically the default contest page or the voting page where they can participate in the contest.
Number Two Method: The use of Gated Coupons.

If you have been online for some time now, you will agree with me that coupons are indispensible tools to getting traffic any where online, even if you are only giving visitors just that on your website. A coupon which is as little as 10 percent can go a long way in incenting your customers to purchase your product while you still maintains your profits. Therefore, you can maximize this opportunity by having your customers carry out some action before accessing the coupon but the action doesn’t need to be difficult or time consuming. You can tell them to like your page to get access to the coupons. Also there are some numbers of Coupon Apps you can make use of to create Facebook like Gate Coupon which has an in-built coupon codes. Any decent Coupon App makes it easier for you to build your own coupons right on facebook because with your coupons rightly on, Facebook makes it easier to share.
In order to maximize all your marketing gimmicks, don’t forget to include call to action with in all your facebook fan page marketing to ensure you grow your fans and likes the way you want. This is one of the mistakes most fanpage owners do that limit them from getting better results in their endeavor.

Google adsense is one of the many ways bloggers can generate ‘free’ additional income in advertising. This is the reason why some of the webmasters go after high paying keywords in order to make more killing from adsense. For some, after adding up the high paying keywords the expected money is not forth coming.

So why is the money not coming in? There are some little things you need to do and I am going to reveal them.

Making all your pages rich in keyword is good but the main thing is driving traffic and most of the times this common factor is usually missing. In essence, what I am saying is that you must optimize your blog or site for easy navigation.

So, if I may ask you this simple question, how many people are visiting that your high paying keyword page? Then how much have you made with them? Is another question, when a visitor comes to a site, there is this tendency that he or she will click on the links that are interesting to him or her and when they make these moves of clicking some links here and there the clicking will give you some money and this is one of the ways of making more money with your adsense.


Most of the blogs have menu links on each page. The words on these links often times grab the visitor’s attention and make them to click on the link, for instance links like ‘free ‘or ‘download’ are good attention grabber that will make some dough for you.

There are some navigation logic you can apply to drive traffic to your pages, for instance there are some keywords that attracts lots of traffic but with low earning try and use those high traffic keyword that have low earnings to attract visitors and then navigate them to the pages with high earning keywords. If this is done cleverly it will turn some cheap click to real money.

For you to test this style there are two things you need to do;
The first one is to track and compare all your sites to know the one that have the most traffic, once this is done start with your most frequently visited sites to ensure fast result.

The second thing is to think of ways of getting visitors to view particular pages; you can come up with catchy graphics that will draw the attention of visitor to the link you want them to click. Just think of other things people want to see that will trigger their curiosity and apply them.

Another way is to create graphics that grab your readers’ attention and add it as a widget and place it by position the visitor looks at immediately they land on your page. The ideal position is the top left, just be creative because you are not limited to ideas; just do anything to achieve your goal. Adsense advertisers do not have any law governing publishers, as far as you did not contravene the search engine’s rule.

There is nothing wrong in visiting other blogs to see how they are going about in maximizing their adsense earnings and imitate them. You can google ‘hot page’ or ‘most read’ to see how they are doing it. You can also change the position of your links, like putting it at the top position today and changing it may be to the bottom some other times by this you get to know the position that gets you more clicks.

It all depends on testing and tracking until you find the one that works best for you.

Yes, you have gotten your blog and at the same time you want it to be known all over the internet. How do I get about this will be the thought in your heart right now? How do I make more and more ardent readers drawn to my blog and make them to always wanting to come back to my blog again and again? There are so many ways out there to make your blog known by people but the challenge is that it is not easy for many people to do not just for anything but for the time of implementation. Setting up a blog is just the basic, because if it was not known, you are not going to gain any links, nor rank high in the search engine by mere having a blog. Successful marketing or promotion of blog is what anyone can do, including you.

Successful tip 1
Immediately after creating your blog, nobody knows about your blog if you remove those you gave the link to the blog. But for a brand new blog, there are ways of making it seen by people out there and it is by adding and allowing RSS feeds to be taken from your blog. Allowing other blogs and websites to publish your articles or information gives you link back to your blog and at the same time help you to broadcast your blog to their own readers free of charge. When this is done, you are driving traffic to your blog, so RSS feeds are wonderful tools you cannot neglect in blog creation.

Successful tip 2
Update your blog regularly. This cannot be over-emphasized. If you let your readers to know that you are updating your blog every week keep to it and don’t let them down because it is the people that will make your blog successful. In the beginning, your blog usually have few readers but posting regularly makes more readers to think of your site when you are in the need of information. I want you to think of it this way, if you are reading a particular blog and upon expecting to see new post and getting to the blog you find out that it has been two months when they post on the site, how will you feel? Disappointing huh? That is how other feel when you are not updating your blog on regular basis.

Successful tip 3
As you are building your traffic base, try to gain a reader that is those who will be commenting on your blog for it will surely help to improve your search engine ranking. At the same time you can find blogs that are related to your blog, leave comment on them for it will give your blog some kind of boost as the readers of the blog will like to track back your blog, also commenting on popular blog will also make you seen by those interested in that market. This is one of the easiest ways to gain free traffic and readers combined.

Successful tip 4
Another way is to learn and apply SEO to your blog. SEO means search engine optimization. It is what makes your site to be seen by the search engine, so knowing how SEO works and applying it gives your blog the needed advantages, even if a website is well optimized, when you optimized your blog you have an advantage over them.

Social bookmarking is one of the growing trends on the internet, they are becoming more and more popular as the day goes by because they are one of the greatest places to share your bookmarks and everybody will get access to it from their computers, at the same time you can as well post your link to your blog.

There are more than fifty social bookmarking sites on the internet you can use to link your blog. For example Digg, Digo, Blue Dot, del.ico.us just to mention few of them that are used on daily basis. Each of them has its own rules and regulation when you want to post a link, so I advised you go through it before posting your links

Social bookmarking is not as targeted as other forms of advertising, it may take a longer time before getting result but it is a good way to bring your blog to the notice of people. It may also bring in people who may have discovered your blog through other means.

Since it does not give you the opportunity to know who is seeing or not seeing your blog, it is better you keep track of visitors coming to your blog to know who are linked to your site through social bookmarking site for this will help you to discover how efficient the social bookmarking is to your blog.

Most of the time the best place to advertise your blog is where there is pool of bloggers with common interest. Joining a community like Live Journal or Greatest Journal is the best shot for a blogger with the same goal.

The most interesting part of it is that there are communities for virtually any subject or interest you can think of or you are intending to create. So I still maintain that community is a great place to be when advertising your blog matters.

Another good thing you need to know about community is that you are not bound by any law that is you are free to join as many as you want.

Take for instance, if you are into blogging about betting, skiing in Tahoe, swimming and travelling, just look through the communities and join any one that is of great interest to you.

Just start by posting something related to your chosen field, people will definitely see your article and perhaps try checking your personal blog.

I just want you to take note of this; don’t just write a sentence and expect people to follow your blog. If you really want to get people to follow your blog just write something interesting that is something worth reading and you will get them.

Joining communities is a great way to advertise your blog and at the same drive traffic to your blog. The aim is using link to your blog post to bring the reader back to your blog that is linking back to your blog.

But do it in a mature way, don’t just let them think you want to get traffic, as in the case of posting a comment in someone’s blog, otherwise, they will not visit your blog or the community will get you banned.

Opt-in promotion emails are those promotional emails sent to concerned individuals, unlike spam where vast number of emails are sent to individual recipients without minding if the receiver wants it or not, opt-in emails are sent to individuals who specifically requested for the emails.

Furthermore, opt-in emails are targeted and personalized as the case may be carries the information or topics the individual is in dare need of the content of the information.

In otherwise opt-in can be inform of product information, newsletters, helpful articles advices or some kind of special adverts offers. For instance, when a user always visits certain news/information site he or she may opt-in in order to be on top of the news/information and to know when the latest news/information is released.

Direct targeted email may be quite expensive when compared to unsolicited bulk email but survey has it that it is more effective to spam mails.

Opt-in emails may have many forms while the 'single opt-in" list is well-known for inviting or requesting users to sign up through a "form embedded on a website". The minute they send the form, they are enrolled as a member of that list.

Taking it a little further, you can add little step which requires the user to confirm his/her contribution through a confirmation link that will be sent to his/her mail box and when this happen it is referred to as ‘double opt-in’.

Although some sees it as a waste of time but it authenticates and gives approval that the user truly approved the opt-in and that it is not an uncalled-for mail.


There are many businesses on the internet that can lease you a list of email addresses of individuals who opted to accept a saleable email. In the majority, they are actually not leasing the list as you will not have any chance of seeing the real list but they charge a fee for each email address that they mail your message to.

As long as everyone who receives the email are not paid in order to read the messages, as long as they are really captivated with the offers and that they have signed up, this method of marketing can as well be profitable.

The complexity here is mainly that they charge between 10-20 centavos per email address as well as mailing it to a considerable amount of list so to obtain magnificent results; this can be reasonably costly. However if you can afford it, you will create an excellent targeted traffic through it.

What about "opt-in sequence" email advertising?

Opt-in sequence" email advertising or promotion works in such a way that you offer a agreeable and interesting free sample, gift, article or giveaway at your website, by and large works effectively through a pop window and when visitors collects their freebie, then they are indebted to type in their email address and name. Now they are already subscribed to receive a series of your tailored and scheduled email reports and messages pre-written by you. The best sequence type is that which supplies free helpful and valuable information regarding a certain subject that can solve the customers" problem.

A good superiority "email sequence " will establish good relationships with prospect customers, which is something is more priceless and a point that is often ignored by many online businesses. This approach can be personalized and fully automated as soon as you have done the structuring and setup work.

A marathon gathering by the leaders of the All Progressives Congress ended in the early hours of Tuesday(today) without an accord on the running mate for the party’s presidential candidate, Maj.Gen. Muhammadu Buhari.

Different from the national convention/ primary which produced Buhari on Thursday without much animosity, the meeting which started at about 10.30pm on Monday and ended at about 1.58am on Tuesday was said to have been typify by intense horse-trading.

===>APC leaders fail to agree on Buhari’s running mate http://www.9jagistonline.com/apc-leaders-fail-agree-buharis-running-mate/

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