Brands running adverts on CNN, others to pay N100,000 fine -FG

The Minister of Information and Culture, Lai Mohammed, says Nigerian brands like Guinness which run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.

The minister further stated that brands that create their adverts abroad but broadcast them on CNN and other international stations broadcasting in Nigeria will pay a fine of N100,000 each time such adverts are run.

Mohammed said this was one of the rules included in the Broadcasting Code which has been rejected by many in the industry.

The minister said on NTA’s ‘Good Morning Nigeria’ programme on Monday that this was the only way to help the local league thrive.

He said, “Let’s assume you have brought in La Liga, and during the matches, Guinness is advertised, we will compel you, we will compel Guinness to also advertise when we are playing a local league. That is the only way we can grow this industry but as can be expected, we have had very few supporters.”

He said in the event that the brand wants to run the advert on a local station like NTA, the brand would pay a N100,000 fine each time it is broadcast.

Mohammed added that adverts promoting Nigerian brands must be directed and authored by Nigerians inside the country.

The minister said  “If you do an advert in South Africa, you put it on CNN and we look at that advert and we see that the advert was not made in Nigeria but actually made in South Africa, or you see that five times a day, it is on CNN, you pay half a million to us. The half a million will go to the Content Development Fund.”
He further stated that the NBC had been asked to implement a regulation mandating exclusive licensees and broadcasters to share exclusive rights with other broadcasters.

Mohammed said this policy would ensure that Multichoice would no longer have the monopoly of broadcasting the English Premier League.

The minister added, “What is common today is to see products made in Nigeria but the advert for those products are actually probably done in South Africa or in the US. So, we amended the code to say that if a product you want to advertise in Nigeria territory is made in Nigeria, grown in Nigeria or processed in Nigeria, then you must make sure that the advert is also produced in Nigeria.

“Gulder is made, processed in Nigeria. If you go to South Africa to produce an advert which you are going to air to Nigerians because Nigerians consume Gulder, what we have amended the code to say is that for every time that advert is aired in Nigeria either on radio or television, you pay a fine of N100,000. We are not stopping you from making your production in America or South Africa but if you are going to advertise in Nigerian territory, you will pay a fine of N100,000.

In other words, if Gulder makes an advert in South Africa and it is shown on NTA, if it shows it 10 times a day, it will pay N100,000 fine 10 times.”

Mohammed stated that if any Nigerian company invests in a foreign league, the firm must invest at least 30 per cent of that money in Nigerian football.

“We went further to say that if a company should invest $1m in bringing EPL to Nigeria, that company must also be ready to spend 30 per cent of that $1m in producing a local content along the same line.

“In other words, if Maltina or Guinness decides to bring in EPL, which is English football, we have no problem with that. But they must also invest in covering our local league to the tune of 30 per cent of what he has paid,” the minister said.

Mohammed argued that until the anti-competitive and monopolistic tendencies are expunged from the broadcast sector, Nigeria would not be able to grow local content.

“The NBC has issued about 30 pay-TV licences but only one is managing to survive. Why? Because of these anti-competitive and manipulative tendencies of these foreign companies,” he said

https://punchng.com/brands-running-adverts-on-cnn-others-to-pay-n100000-fine-fg/

Mohammed argued that until the anti-competitive and monopolistic tendencies are expunged from the broadcast sector, Nigeria would not be able to grow local content.






But the mannequin is investing in UK's health system, how is he growing local content?
Imagine telling us that the President is going for medical check-up in London.
Which check dem no fit check am for Nigeria.

Yeye

Hahhaahhs Nigeria don pickup from WAEC. In fact, WAEC is surcharging Schools a whopping N100,000 as penalty for late upload of CASS. Imagine the money WAEC makes from the fine alone. Still, a charge of N13,950 is paid per candidate ad exam fees. In addition to a N5,000 charge per correction of data.

What baffles me is that the Principals are paying with zest and our government do not care to ask a question.

Do we actually have a government?

Na so dem force us dey take local rice and dem nd dere family no dey chop local rice..

Even Dangote when he wan patronize Olosho na foreign Olosho he patronize..

Buh everyone keep advertising Local product....

This is not how things work... People advertise where there is crowd ....Let lai Mohammed improve our league and get NIGERIANS to fill up stadium and see if Guinness will not advertise

omo see hustle oh

Shameless old fools with no dignity

Old fool

This is what happens when you are a perpetual liar. Even when you are speaking the truth or making sense, nobody believe you. If only Lai Mohammed knows the huge damage he has done to himself and his family!

For once he is making sense

Liar Mohammed really don't know how football right work

After paying their taxes? Look @ this legendary Goebbels liar of a minister.All these senseless vertuperations is simply because of the CNN exposure on the #EndSARS brutality and killings which really exposed the complicit & lies of the govt especially the satellite tracking of the movement of soldiers.

This fool fails to understand that the world is a global village with competing market forces that even this is seemly good but myopic policy will not still save anything.Only the fittest survive.

Now the same president Lai Mohammed told Nigerians that he was using made-in-Nigeria PCM is embarking on another health tourism abroad with its attendant economic burden on Nigeria.Question is why is this happening & is the UK going to pay tax to Nigeria on this? Nope! Britain gains but Nigeria losses.

Nigeria is cursed this useless and hopeless government @ present that is why it is the headquarters for all worse indices of human and developmental assessment.

SarkinYarki:
This is not how things work... People advertise where there is crowd ....Let lai Mohammed improve our league and get NIGERIANS to fill up stadium and see if Guinness will not advertise

I don't like Lai Mohammed for anything, but I think he has a point. If we must grow in this country, we must protect our own. This is a nice way of compelling these companies to produce their ads in Nigeria and help the local media and creative industry grow. Do you know how much Dangote, Zenith, glo and Access Bank spend to run ads and sponsor programmes on CNN?

Again, Lai Mohammed didn't ask them to stop advertising, however, he wants to encourage the local content development industry to grow. That's why he made it clear that the fines will go to local content development. "The half a million will go to the Content Development Fund.”


You see, Nigerian films are some of the most seen in Africa and elsewhere in the world because we like it. Nigerian music displaced American hip hop and R&B in Nigeria's clubs, parties and radio stations because the former administration enacted and implemented local content laws. Today, Nigerian music has grown to the level of winning Grammy awards.

My point is, we need to encourage local content development as a way of strengthening our country and creating jobs. However, other sectors have to follow suit, including the health and education sectors to end medical tourism and overseas education respectfully. While at it, they must improve our system significantly.

This is what Atiku was talking about when he described Buhari's rule

He said: “How did Nigeria get here? We got here by abandoning the people-centred leadership and free trade and deregulatory policies of the Obasanjo years (which saw us maintain an almost single-digit unemployment rate), and implementing discredit command and control policies that have led to massive capital flight from Nigeria.”

Atiku condemned government’s involvement in sectors that ought to be left to the private sector,

Private businesses are not charity organisations, they put in money where they can make more money, it is after making profits that they now devote part of the profits to CSR

You can't go to a location to shot a video commercial without being bombarded with security concerns, multiple taxation, unreliable public power, inefficient transport system etc but government wants to force you to pay for their failure

Good one...
100000 thousand naira is even too small. How can your market be in Nigeria because of busy body, you then b giving cnn our money. Thunder fire dangote yansh

This government has always brought issues where there is non...for example, in December 2020, Emefiele stopped Nigerians from getting direct credit to their local account because of a dollar policy that I don't understand. What has changed? Is the exchange rate any better, one dollar is nearly #500 as we speak.. They banned crypto,... they increased VAT to 7.5%...they changed all the policies they met on ground and Nigeria keeps going backwards. Fact is they gat nothing in their brains. Q.E.D!

Nb
I'm seeing 30% charges in the above post...Lia, u want the companies to run out of business??

Lie Mohammed is clueless....... Same like Pantami, Emefiele etc etc.....


Clueless bunch of incompetent ministers........ Lead by a president that is equally clueless.......

Lia is pained

But the fine is very very affordable for the likes of Adenuga, Dangote, Guinness and co.

Nigerian politicians just don't like seeing Nigerians progress especially abroad

Worst administration ever.. always chasing shadow or blaming

What about those going to UK for medical check up?

Herein lies the problem of Nigeria. Good ideas but bad leaders and poor implementation of policies.

They keep shouting "develop local, patronize local" yet they do the exact opposite. Bunch of hypocrites!

I don't like you but support you 100% on this. this will go a long way to growth local content both in sports and the entertainment industry.

And it makes sense small ó. Just small sha.
But wait.
Shey Hisbah will not complain and spoil television if they see Guinness advert?

SmartPolician:


I don't like Lai Mohammed for anything, but I think he has a point. If we must grow in this country, we must protect our own. This is a nice way of compelling these companies to produce their ads in Nigeria and help the local media and creative industry grow. Do you know how much Dangote, Zenith, glo and Access Bank spend to run ads and sponsor programmes on CNN?

Again, Lai Mohammed didn't ask them to stop advertising, however, he wants to encourage local content development industry to grow. That's why he made it clear that the fines will go to local content development. The half a million will go to the Content Development Fund.”


You see, Nigerian films are some of the most seen in Africa and elsewhere in the world because we like it. Nigerian music displaced American hip hop and R&B in Nigeria's clubs, parties and radio stations because the former administration enacted and implemented local content laws. Today, Nigerian music has grown to the level of winning Grammy awards.

My point is, we need to encourage local content development as a way of strengthening our country. However, other sectors have to follow suit, including the health and education sectors to end medical tourism and overseas education respectfully. While at it, they must improve our system significantly.

What I don't understand is that, their major market is in Nigeria but you are paying foreign media for ads... Dumbest thing to do.

SmartPolician:


I don't like Lai Mohammed for anything, but I think he has a point. If we must grow in this country, we must protect our own. This is a nice way of compelling these companies to produce their ads in Nigeria and help the local media and creative industry grow. Do you know how much Dangote, Zenith, glo and Access Bank spend to run ads and sponsor programmes on CNN?

Again, Lai Mohammed didn't ask them to stop advertising, however, he wants to encourage local content development industry to grow. That's why he made it clear that the fines will go to local content development. The half a million will go to the Content Development Fund.”


You see, Nigerian films are some of the most seen in Africa and elsewhere in the world because we like it. Nigerian music displaced American hip hop and R&B in Nigeria's clubs, parties and radio stations because the former administration enacted and implemented local content laws. Today, Nigerian music has grown to the level of winning Grammy awards.

My point is, we need to encourage local content development as a way of strengthening our country. However, other sectors have to follow suit, including the health and education sectors to end medical tourism and overseas education respectfully. While at it, they must improve our system significantly.

your head is correct.

Unlike people who just comment based on emotions all the time and not use their head for once.

paddyDIGITAL:
What about those going to UK for medical check up?

Impeachment

psucc:
Hahhaahhs Nigeria don pickup from WAEC. In fact, WAEC is surcharging Schools a whopping N100,000 as penalty for late upload of CASS. Imagine the money WAEC makes from the fine alone. Still, a charge of N13,950 is paid per candidate ad exam fees. In addition to a N5,000 charge per correction of data.

What baffles me is that the Principals are paying with zest and our government do not care to ask a question.

Do we actually have a government?

yes we have a clueless manipulate ediot as president