₦airaland Forum

Land banking has recently become a notable investment in Nigeria’s real estate investment landscape.

Which provides a pathway for investors like you to secure valuable land assets with substantial long-term appreciation potential.

As Nigeria’s population grows, the demand for land has steadily increased, particularly in high-ticket and semi-ticket areas.

Which makes me ask a question. What is Land banking?

In a simpler version, Land banking is just a process of buying undeveloped and underdeveloped land in anticipation of future growth.

For this reason, it has caught the interest of investors who recognize the long-term benefits of long ownership in a booming market.

Regarding Nigeria, we likely talk about key areas such as Lagos, Abuja, and the emerging city of Ibadan.

Right?

These places have seen rapid expansion, with land values appreciating significantly over the last decade.

However, for both new and seasoned investors, land banking offers a unique opportunity to invest at a relatively low cost, with the promise of high returns as these areas continue to develop.

This guide delves into the benefits, strategies, and importance of land banking in Nigeria.

What is Land Banking?

By definition:

Land banking is the process of acquiring large parcels of undeveloped or underdeveloped land to hold it for future sales or development.

Unlike other real estate investment types, land banking typically focuses on purchasing raw land that is not yet generating income, allowing investors to benefit from appreciation over time.

How Land Bank Works in Nigeria
In Nigeria, land banking works by leveraging population growth and urban expansion.

Here’s an example:

An investor might purchase land on the outskirts of Lagos, near areas anticipated for future development projects such as the Lekki Free Trade Zone.

This area was once considered remote and affordable.

Right?

But, over time, there’s an immense appreciation due to the construction of new infrastructure and industries.

This means investors may choose to sell the land at a much higher price, use it as collateral for financing, or develop it into a residential or commercial property.

Benefits of Land Banking in Nigeria
High Appreciation Potential: Land in Nigeria’s high-growth regions, like Lagos and Abuja, often appreciates more rapidly than other investment types. For instance, land in Ibeju-Lekki has increased in value by over 500% in some areas due to projects like the Dangote Refinery.

Low Maintenance Costs: Unlike other property investments, undeveloped land requires little maintenance, which keeps the ongoing costs low while allowing the land to gain value.

Hedge Against Inflation: As inflation erodes purchasing power, land values often rise, which protects investors from currency devaluation.

Early Entry into Lucrative Markets: Buying land in developing areas like Ibeju-Lekki and Epe allows investors to enter markets before they peak, reaping rewards as the areas grow.

Ease of Management: Without tenants or property upkeep, land banking is a simpler option, ideal for investors looking for low-effort investments.

Potential for High ROI: Many Nigerian cities are expanding rapidly, which can lead to high returns. For example, early investors in Abuja’s Jabi district have seen returns of over 200% due to ongoing development.

Flexibility for Future Development: Investors can decide whether to resell or develop, providing choices based on market conditions.

Generational Wealth Creation: Land is a long-term, tangible asset that appreciates and can be passed on, creating wealth for future generations.

Leverage for Financing: Land can be used as collateral, making it easier to obtain financing for further investments.

Portfolio Diversification: Land banking offers portfolio diversification with a stable, tangible asset that often withstands economic fluctuations.

Source: https://mauhomesng.com/land-banking-in-nigeria/

cc: ishilove
cc: mynd44

I saw in the spirit the game between Man U vs Liverpool...

I saw on the screen in the spirit Liverpool scored first... 0 - 1

After that, Man u was pressing to score and then I saw Man u scores...

I saw on the screen in the Spirit Man u 1 - 1 Liv but the game was still on...

Angelfrost:
Manchester United - 1
Liverpool. - 3

It might be worse than that if United is not careful defensively!

Let me get popcorn and zobo...!

This is going to be a good evening.

I saw in the spirit the game between Man U vs Liverpool...

I saw on the screen in the spirit Liverpool scored first... 0 - 1

After that, Man u was pressing to score and then I saw Man u scores...

I saw on the screen in the Spirit Man u 1 - 1 Liv but the game was still on...

INVINCIBLECSP2:
Correct score
Man U 0:2 Liverpool


👍👍👍

I saw in the spirit the game between Man U vs Liverpool...

I saw on the screen in the spirit Liverpool scored first... 0 - 1

After that, Man u was pressing to score and then I saw Man u scores...

I saw on the screen in the Spirit Man u 1 - 1 Liv but the game was still on...

The Deed of Assignment is a crucial legal document that facilitates the transfer of rights, interests, and benefits from one party to another.

Its significance spans various sectors, including real estate, intellectual property, and finance.

This article delves into the intricacies of the deed of assignment, providing a comprehensive overview of its nature, types, elements, legal considerations, and practical applications.

What is a deed of assignment?
A deed of assignment is a formal document that transfers rights, interests, or property from one party (the assignor) to another (the assignee).

It is a legally binding agreement that outlines the terms and conditions under which the transfer occurs.

This document is crucial in various transactions, ensuring that the rights and responsibilities associated with the property or interest are clearly defined and legally transferred.

Historical Context and Evolution
Transferring rights and properties has been integral to human civilization for centuries.

The roots of the deed of assignment can be traced back to ancient legal systems where land and property were transferred through formal written agreements.

Over time, these agreements evolved into more structured and legally recognized documents, reflecting the complexities of modern transactions.

In medieval England, for instance, property transfer was often executed through a document called a deed, which eventually gave rise to the term deed of assignment.

As commerce and trade expanded globally, the deed of assignment adapted to include various forms of property and rights, from physical assets to intangible intellectual properties.

Key Components of a Deed of Assignment
A well-drafted deed of assignment typically includes several essential components:

Parties Involved: Identify the assignor and the assignee, along with their respective details.
Recitals: Provides the background and context of the assignment.
Subject Matter: Describes the rights, property, or interest being assigned.
Consideration: Specifies the value exchanged for the assignment, which could be monetary or otherwise.
Effective Date: Indicates when the assignment comes into effect.
Warranties and Representations: Outlines any guarantees provided by the assignor about the rights or property being transferred.
Governing Law: States the legal jurisdiction governing the deed.
Signatures: The deed must be signed by both parties, often in the presence of witnesses or a notary public.

Cc:ishilove

Source - https://eystone.ng/deed-of-assignment/

Land surveying is a critical discipline that underpins the development and management of land resources in any country.

In Nigeria, a nation with a diverse and dynamic landscape, the importance of land surveying cannot be overstated.

Here’s why…

As Nigeria continues to grow economically and demographically, the need for accurate land surveys becomes increasingly vital for urban planning, infrastructure development, resource management, and environmental conservation.

This comprehensive analysis explores the historical context, current state, challenges, and prospects of land surveying in Nigeria.

Importance of land survey in real estate
Accurate Property Boundaries: Land surveying establishes precise boundaries of a property. This is essential for preventing disputes between neighbors and ensuring that land is used and developed within legal limits. Accurate boundary delineation helps in avoiding potential conflicts over land ownership and usage.

Legal Documentation: Surveys provide the necessary legal documentation required for real estate transactions. They form a part of the legal records and can be used in court to resolve property disputes. The survey documents are often required by lenders, title companies, and local governments during the property transaction process.

Construction Planning and Development: For any construction or development project, an accurate land survey is crucial. It helps architects, builders, and engineers plan the layout of buildings, roads, and utilities. This ensures that the construction adheres to zoning regulations and that the infrastructure is safely and efficiently designed.

Valuation and Investment: The precise measurement of land provided by surveying can influence the valuation of a property. Investors and developers rely on accurate surveys to assess the value of the land, and its potential for development, and to make informed decisions about buying, selling, or investing in property.

Environmental and Zoning Compliance: Land surveys help ensure that the development complies with local zoning laws and environmental regulations. They identify existing features such as water bodies, trees, and protected areas that must be preserved. Compliance with these regulations is essential for obtaining permits and avoiding legal issues that could arise from improper land use.

Cc: ishilove

Source: https://eystone.ng/what-is-land-surveying-in-nigeria/

Hiring a realtor is a crucial decision when it comes to buying or selling a home.

The reason is simple…

As you know, the real estate market can be complex, and having a professional to guide you through the process can make a significant difference.

Here are comprehensive reasons why hiring a realtor is essential for your real estate transactions:

A Realtor brings Expertise and Experience

Realtors have extensive knowledge and experience in the real estate market.

First of all, they understand market trends, property values, and the intricacies of buying and selling homes.

Their expertise can help you navigate the complexities of the market, ensuring that you make informed decisions.

Also, a realtor’s experience in handling various transactions provides them with the skills to manage negotiations, contracts, and other critical aspects of the real estate process.

Market Knowledge

A realtor has access to up-to-date market data and trends.

With this, they can provide insights into current market conditions, such as whether it’s a buyer’s or seller’s market, and advise you accordingly.

This knowledge allows you to make strategic decisions, whether you’re pricing your home for sale or making an offer on a property.

Realtors also have access to the Multiple Listing Service(MLS), which provides comprehensive information about available properties and recent sales.

Pricing Expertise

Setting the right price for a property is crucial.

The good news is that a realtor can perform a Comparative Market Analysis to determine the fair market value of your home.

This analysis compares your property with similar homes that have recently sold in the area.

Because pricing your home accurately can attract potential buyers and prevent it from sitting on the market for too long.

Conversely, when buying, a realtor can help you understand the value of a property, ensuring that you don’t overpay.

Negotiation Skills

Negotiating is a critical aspect of any real estate transaction.

One good thing is this…

Realtors are skilled negotiators who can advocate on your behalf.

Whether you’re buying or selling, they can handle the negotiation process, ensuring that you get the best deal possible.

Their experience in dealing with various negotiation scenarios enables them to address issues that may arise, such as counteroffers, contingencies, and repairs.

Time-Saving
The real estate process can be time-consuming, involving numerous tasks such as property searches, showings, paperwork, and communication with various parties.

Hiring a realtor can save you significant time and effort.

They can handle many of these tasks on your behalf, allowing you to focus on other important aspects of your life.

A realtor can schedule and coordinate showings, manage communication with potential buyers or sellers, and ensure that all necessary paperwork is completed accurately and on time.

Access to a Network of Professionals
Realtors have a network of professionals that they work with regularly, including mortgage brokers, home inspectors, appraisers, contractors, and attorneys.

They can recommend trusted professionals to assist with various aspects of the transaction, ensuring that you receive quality service.

This network can be invaluable, especially if issues arise during the buying or selling process that require expert assistance.

Cc: Ishilove

Source - https://mauhomesng.com/why-should-i-hire-a-realtor/

Certificate of Occupancy known as C of O is a legal instrument serves as the ultimate validation of ownership rights, granting individuals and entities the authority to occupy and utilize a specific parcel of land or property.

And according to the Land Use Act…

To comprehend the pivotal role of the Certificate of Occupancy in Nigeria, one must delve into the intricate tapestry of the nation’s land tenure system, woven by the Land Use Act of 1978.

This landmark legislation vests all land within the territory of each state in the governor, who holds it in trust for the benefit of the people.

The Act empowers the governor to grant a right of occupancy to any individual or organization, effectively conferring ownership rights for a maximum period of 99 years.

Acquiring a Certificate of Occupancy is a multifaceted endeavour, which means it involves a series of meticulously orchestrated steps.

The process typically commences with an application submitted to the relevant land authority in the state where the property is located.

This initial step sets in motion a comprehensive evaluation, during which the applicant’s eligibility and the property’s suitability are rigorously assessed.

Issuance and Registration
If the land authority deems the application satisfactory and all requirements have been met, the coveted Certificate of Occupancy is issued to the applicant.

This momentous occasion marks the culmination of the process, granting the recipient the legal right to occupy and utilize the property within the confines of the stipulated terms and conditions.

However, the journey does not end there.

To further solidify the ownership claim, the Certificate of Occupancy must be duly registered with the appropriate land registry.

This crucial step not only provides public notice of the ownership transfer but also serves as a safeguard against potential disputes or claims over the property in the future.

The importance of the Certificate of Occupancy
The Certificate of Occupancy holds immense importance in Nigeria’s real estate landscape, serving as a cornerstone for various aspects of property ownership and transactions.

Proof of Ownership

Undoubtedly, the most fundamental function of the Certificate of Occupancy is to serve as irrefutable proof of ownership.

This legal document establishes the holder’s legitimate claim to the property, providing a solid foundation for exercising their rights and responsibilities as the rightful owner.

Statutory and Customary Rights of Occupancy
The Nigerian legal system recognizes two distinct categories or types of Certificates of Occupancy:

The Statutory Right of Occupancy and the Customary Right of Occupancy…

The Statutory Right of Occupancy – is the more common form, issued under the provisions of the Land Use Act of 1978.

It grants individuals or entities the right to occupy and utilize land for specified purposes, subject to the terms and conditions outlined in the document.

On the other hand,

The Customary Right of Occupancy – is applicable in areas where traditional land tenure systems prevail.

This form of certificate recognizes and formalizes land rights based on customary practices, providing a legal framework for ownership within the context of local customs and traditions.

Cc: Ishilove

Source - https://mauhomesng.com/certificate-of-occupancy/

Buying commercial land is complicated.

That’s the reason that you need to know about zoning, permits, regulations, title searches, utilities, and so on.

The bitter truth is that it’s not easy but it can be done if you follow a few steps to get started…

To do this, here are the 7 ways to get started with commercial land…

- Find a good location
- Who will be your tenant?
- Know the property’s zoning
- Look at services
- Check how much raw land is needed
- Look at the site plans
- Consider the topography

Find a good location for your commercial land

A good location is a key to a successful business.

It’s what makes you different from your competitors and can attract customers in droves.

A bad location, on the other hand, will keep customers away from you.

However, it won’t matter how great your product or service is if no one knows about it.

Who will be your tenants?

Before you can lease the land, you’ll need to find out if it’s zoned for commercial use.

This can help ensure that there are no restrictions on the type of tenant who will be allowed.

For example, many communities have zoning laws that prohibit certain businesses from operating within their borders such as movie theaters and bars.

So it’s important to check with local authorities before proceeding with a lease agreement.

If there are no restrictions in place at all and your property is zoned for commercial purposes( and by “commercial” we mean something other than residential or agricultural).

Then there should be no problem leasing it out as long as your tenants meet certain requirements such as being licensed by the state where they operate their business or having appropriate insurance coverage in place.

Before taking over operations at their new location.

Know the property’s zoning

Zoning is the way that a city or town divides land into different uses.

It can determine whether you can build on a piece of land or not, which business can operate there, and for how long.

Zoning also determines what kind of business will be allowed to operate on that particular piece of property.

If it’s commercial, then no residential units are allowed.

The best way to learn about zoning is through education at your local planning department but if you are short on time(or have other priorities), here are some basic tips:

Know what type of use each zone allows before buying any commercial property.
If you are looking for an investment property with potential income streams beyond rent payments from tenants.

Look into whether the current zoning allows mixed-use developments like apartments above shops or offices above warehouses.

Something similar might work well in your area.

Look at the services

- Check the location of the services
- Check if there is enough space for them, and if so, how much?
- Do you have any restrictions on what type of business can operate in that area?
For example, might a restaurant need a special permit from your municipality to operate within certain parameters(such as noise limits or hours of operation)?

If so, make sure that these rules are clearly outlined beforehand.

If you are going to operate your commercial land lease agreement, it’s important to get everything right before signing anything.

After all, this is where your money will be spent.

Check how much raw land is needed

Before you can figure out what commercial land is going to cost, you’ll need to find out how much raw land is needed for your building.

You can do this by checking with the city or state where the property is located and seeing what zoning laws apply.

Once you have an idea of how much raw land is required for parking, landscaping, and storage(if any).

It’s time to start looking at different types of commercial properties like:

- Malls
- Offices
- Complexes
- Warehouses
These are just three examples of common types of buildings that will require different amounts of space depending on their size.

Look at the site plans
One of the best ways to understand the property is by looking at its site plans.

Site plans show you what buildings and other structures will be on your land, as well as how they will relate to each other.

They also give you an idea of how large the parcel is, so you can determine if it’s suitable for commercial development.

You should look for site plans in person or online from local authorities.

The good news is that some companies may provide them for free if they are interested in selling their land.

Consider the topography
You must assess the topography of your property before you can decide on what to do with it.

If a building site has steep slopes, it will be more expensive than one that has flat land.

This is because there are many factors involved in determining how much money you can make from a particular piece of property, including:

- The quality and size of your building materials
- The difficulty in transporting materials over long distances without incurring any losses or damage during transport
- Time required for construction work if using manual labor instead of machinery

source: https://eystone.ng/commercial-land/

cc: ishilove
cc: mynd44
cc: lasticlala

Eystone development on 3rd June 2022 was awarded Africa’s most innovative & outstanding real estate investment brand in 2022.

The award which was scheduled to hold on May 31st at the Sheraton hotel in Ikoyi was duly postponed to 3rd June 2022 at the Sheraton Hotel in Ikeja.

Africa’s innovative real estate brand awards 2022 is a celebration of innovation, leadership, and the growth of the real estate industry in Africa.

The awards honor real estate game changers, companies, brands, and personalities that have contributed to the development of the sector.

According to Eystone CEO, MR. Hassan, he said, it’s all about innovation, offering something different that is better than what is out there.

And according to Eystone COO, MR. Kosoko, the market is enormous, there are a lot of real estate buyers that are seeking help to buy properties, just that the market isn’t favorable yet. That’s why we came up with an idea about how to improve our visibility and expansion to solve the consumer’s needs through creativity and content marketing.

African real estate award ceremony

According to the Eystone team, it’s all started through the bottom funnel, whereby you educate those in need, making their buying decision so much easier, thereby building authenticity, authority, and expertise.

That’s the reason that we dive deeply into content marketing – content creation/blogging, video marketing, and more.

Source: https://eystone.ng/eystone/

Cc: Ishilove
Cc: Mynd44

Are you buying a home or land? Do you still hunt for property to buy? well, chances are you either buy from a real estate agent or a real estate company.

Right?

…That’s right

If you’re buying a property yourself, you can choose between a real estate agent or an agency.

Even though there are pros and cons but one of the pros is that you can choose your broker and you can also negotiate the terms of the contract.

While there are similarities, buying property from a real estate agent requires a background check and biographical history reports.

In fact:

Eystone team did a fantastic job here stating that:

40% of real estate buyers use a real estate agent or realtor to sell or buy a property
And guess what.

Many of today’s successful real estate professionals are estate agents.

And similar reports done by the eystone team show that many people still prefer to use real estate agents as it is more of a professional service.

Also stating that using a real estate agent will help buyers to have a real and complete quote.

But the cost will be different for each property.

In other words,

A real estate agent may perform a variety of functions to sell and one of these functions may be knowing the real estate buyers and sellers and finding that unique combination of information.

The fact is:

…Real estate agents have succeeded in areas such as:

- House
- Hunting
- Homeownership
- Land property
- Selling a property for a profit

And these agents may have several different skills, experiences, and qualifications.

Yet, you can’t still undermine their qualities:

Being able to communicate with buyers and sellers effectively
Be prepared to deal with different personalities.

So, who exactly is a real estate agent?
A real estate agent is a professional who provides a service by which the buyer or seller of a house can be assisted in their purchase or sale.

In a simpler version,

A real estate agent is a person who is charged with finding a suitable buyer for a property.

…The role of the agent is to find a buyer for a property.

Just as the concept of the agent is very much dependent on the industry, the industry is dependent on the real estate agent.

An important piece is that:

Real estate agents are often cited as being the only people capable of giving sellers the best price.

This way, you can choose to work with a real estate agent to obtain a better price.

Now, let’s dive into what brings you here.

What are the precautions to take before choosing an agent?
If you are to pick an estate agent.

First,

You need to ensure you’re not going blindly into the selection process.

Especially when choosing your real estate professional on property needs.

You have to be super careful.

Considering that certain information about your favorite options might be the difference that you are making great returns or you losing out on your entire budget.

So, if you’re interested in certain precautions to make, check out the complete lists below:

Reputable – You have to search for an agent with a good reputation when it comes to working with clients and property searches. If you consider that his track record looks fascinating to guide you on this journey and you realize how well he handles real estate affairs. Then, you can opt-in fully for his service.
Experience level – Well, the higher the experience, the better the expertise. This means when you’re considering an estate agent in experience level. It’s safe to assume that choosing an agent with many years of experience in buying and selling land or a house, it’s a good option.

What are the advantages of working with a real estate agent?
Better use of time:
The good news is:

…If you’re to work with an estate agent, you don’t have to worry about completing all the tasks that come with buying a home or land.

The interesting piece is:

They can help you close a deal quickly with their vast knowledge and experience in the field.

In other words,

They also make sure they ease your work.

In fact:

Investopedia did an awesome job in this super helpful guide, here’s what they said.

Having an agent keeps you one step removed and makes you less likely to make stupid mistakes such as overpricing your home.

That way, you don’t have to spend all your time looking for a place to buy, comparing properties, and finding banks for mortgages.

They help with the practical work.

Knowledge of marketplace development
A licensed real estate agent knows that his business is to stay updated and be aware of current happenings in the property marketplace in a way that you cannot.

This behavior ensures that they make better judgments with placing rate factors and locations.

And in some cases, whereby they don’t no longer have sufficient facts about a certain area.

Yet, they’re better equipped to search and locate what currently happening and they can suggest to you some regions or locations you must keep away from when in search of residence needs.

Source: https://eystone.ng/real-estate-agent/

Cc: Ishilove
Cc: Mynd44
Cc: Lasticlala

Don't invest in a land they say.

But I will tell you a quick story.

I was as stingy as hell, I mean I hate investment especially property investment. I've no reason why I should invest in land property.

I see everyone doing it(I mean investing in property) but it was never my thing.

Sorry to say, but it's just the hard truth.

It took me 5 years to think about Investment.

Don't think I'm a dull guy who doesn't know what to do with resources, I know.

And don't think again I'm smarter than you.

But I had spent millions of money on something that doesn't cost me a thousand.

I know what you are thinking about.

It's not what you think, it's not about ladies.

But I have one issue, the issue of not holding money in my pocket for long, this might be spiritual.

In other words, I doubt whether it’s spiritual, I can’t say.

If this were true, how is it that I still can't invest in my future?

Here we have a lot of puzzles to solve.

Where should we begin from? I've no idea, do you?

What if, after all, I ask you, why should you care about a stingy man if I can show you how to invest a lot more?

What if I’m so sure that you will invest my stingy man’s way?

That’ll give you plenty of time to think about, look it over, and try it out.

It's fine...It shows you are about talking my language.

Because I’m going to show you what it took me 5 years to perfect.  How to invest the stingy man’s way.

Okay – now I have to brag a little. I don’t mind it. And it’s necessary to prove that land investment is worth it.

This I’ll keep pushing you to do until you get smart enough.

Now I live in a home that’s worth 90 million nairas. I know it because I turned down many offers until I found my taste for that specific amount.

I’m a big guy, a big investor, and have the best home.

Now I can relax on the beach when I feel stressed out for the day.

My view is so breathtaking that most people comment that they don’t see how I’m a stingy man.

Don't bother to ask why? because I won't let you know why.

I just want you to get smart enough, you don't have that time to waste.

How the journey of investment started[right][/right]

It's crazy, just a crazy moment.

At least, life always pushes us to where we tend not to love...or where we pay the least attention to.

This is what happened to me. The universe is just so good at that.

The universe did me a real favor, I'll always appreciate it.

Skeptical?

Do you want to know what favor it is?

I'll tell you a secret, this secret that I only disclosed to my friends. Now I'm telling you.

*This investment doesn't require qualification, I'm not too educated.

* It doesn’t require “luck” I’ve had more than my share.

* It doesn’t require talent, just enough brains to know what to invest for.

I personally know one man who used this principle into owing a multimillion firm in Nigeria. Money isn’t everything, but value for the future.

It doesn’t require experience, a non-knowledgeable man in Osun state has averaging used property investment to build a fortune, using this same method.

So, what does it require? it requires belief. Courageous enough to take chances.

If you do just that - the results will be hard to believe.

I just remembered my pay job, of over 500k monthly yet still I still don't live a good life.

Not until, I found luck, when I move to the stingy man's way to investment - things started to change.

Within a year;

* My bank account multiplied ten-fold

* I bought a new range rover sport car- Before I forget to tell you, it was a brand new one.

* I live in a home worth over 80 million

I became the wisest man when I found out what land investments could offer for my future and my children’s future.

Are you willing to risk 7 million to make 40 million or more?

I realized that sounds ridiculous and it makes you feel uncomfortable - but believe me, it is not.

Where land investment of 7 million has an excellent chance of making anywhere from 40 million to 70 million in 5 years.

I believe it is a chance of a lifetime.

Don’t take as long as I did to find out what was right.

I can’t believe how successful I have become.

A year from today, you can be nothing more than 365 days older – or you can be on your way to getting rich by property investment – you decide.

Source: https://eystone.ng/land-investment-in-nigeria/

cc: lasticlala

cc: ishilove

cc: mynd44

This gonna be great

Nigeria to win a penalty...and lead
2 - 0 halftime

Today, we see new trends come and go, and the need to convert leads into sales never changes.

Now, we often see new ways into marketing, new adoption of marketing tactics, but the system never changes.

No doubt, new realtors are finding a better way out, adopting their selling system.

They have tried everything possible to aim for a mark and compete everywhere.

Realtors are growing even faster than the population.

In no time, Gen Z will join the race, making room for more competition. The trends may change, but the system remains the same.

This means the strategy to get clients never changes.

And if we go by that, you can only remain relevant in this system only when you get loved.

You may not have all the selling codes, but you surely have one strategy working well for you that others often ignore.

For a long time, these secrets have been top realtors selling weapons.

They master such selling arts through practices. Knowing well what works and what doesn't.

So, today, I'll walk you through what top realtors knew that you often ignore.

Here are the 3 Secrets Top Realtors knew that you often ignore

• They play the risk game

• They are consistent

• Use of word of mouth marketing

1. They play the risk game - They do what others don't do
We spend time in marketing looking for what works and what doesn't.

At the end of the day, we found nothing, it's not bad because it brings leads into our sales funnel.

But there's a reason why it isn't good enough, as we know the majority of these leads only pay close attention to you, not to your marketing efforts.

According to marketers, they said prospects don't buy from a business, they buy from people.

But, why is it that they buy from people?

It's just simple.

Authenticity!

Today, we have people who don't want to buy Scrappy products from Scrappy companies anymore.

They only want to buy from companies others trust.

This means if you're real, they'll buy from you.

For example, take Sabri Suby, he's one of the best marketers right now, not because is Sabri Suby.

He's just the same person as you.

But how did he become one of the top marketers impacting thousands of businesses and making them grow overnight?

Or how did he grow the fastest digital agency in Australia?

He started like you, but what was the difference?

Here's the thing?

A couple of years ago, he was no different, when he started his business from a rented bedroom with no more than fifty dollars and an old computer.

He was desperately cold calling strangers just to find new clients, then he discover a selling system that changes everything.

But, you might say it's just "cold calling".

And why does Sabri Suby have to go to that extent just to cold call strangers?

Yeah, it's just cold calling, maybe you still don't get it yet.

Here's the point.

Do you know that top brands use cold calling to drive leads?

Or what if I told you that most top realtors use cold calling just to generate lead generation?

Or are you not aware of that?

Well, you may not have noticed all that, it's happened to all of us, but it's never too late to make changes.

Cold calling might look like old boring marketing, I think everyone knows that already.

But you can't still undermine the power of its outreach, it helps you find new clients.

Here's what you don't know and you can still make some adjustments anyway.

We realtors always ignore this marketing tactic of getting new leads and it always shows on our sales funnel.

Here's how I know.

Today, we see realtors focusing their marketing efforts on social media marketing.

It's not bad, it only shows why people love the trends.

And why realtors love it too, just to get loved by people and drive them into making sales.

Gone are the days, you see results like this even Facebook has so much improved its wealth of information.

Which means marketers don't get loved anymore.

And if you think running ads is what your real estate business needs, just think about the Facebook algorithm because each day is getting even smarter.

And if you ain't loved by Facebook, there's an alternative.

You don't have to stay trying everything on a platform where you don't get loved when you already know that there won't be any improvement.

2. They are consistent

Consistency is a hard word.

And why did I say that? It's just because not everyone loved being consistent.

For whatever reason, I think that's the most difficult stage for any realtor or marketer out there.

Sometimes, it can also be the difference why some realtors make sales and others don't.

See this:

When I say being consistent I don't mean running a short-term goal.

Like you know, being consistent means running a long-term goal.

For example, running a Facebook ad doesn't show you're consistent.

Don't get confused because it's a short-term goal.

You can get some quick results but you can't keep those results long enough.

It's just like seeing a rapid increase in your sales funnel overnight.

It makes you feel good seeing consumers visiting your website.

These visitors we come and go, some might be interested to buy.

Which means you might gain sales during the process.

But what about after your ads schedule expires?

Where do you think you can get those leads back from?

You might say what about my newsletter?

Let me tell you that you have a 2% chance of seeing prospects convert for your newsletter when they don't see you as a trustworthy person.

It's just beyond running social media marketing.

It's just about showing you're real and ready for a long stay.

And being consistent is what will determine how prospects would rather want to interact with your real estate business.

Top realtors understood why they have to be consistent.

Right from running videos, social media content, and blog posts just to keep the existing customers and to get in front of the new ones.

This simple trick is what made them front runners not because they pull out any extraordinary thing.

3. Word of mouth marketing

They are good referrers.

With their in-depth understanding of the real estate industry.

They know when exactly to target their prospects using offline marketing.

And how do they go about that?

Well, these realtors don't do offline marketing as others do.

They always discern a stranger that's a good fit for their real estate business.

Here's how they do it.

It's all started from the conversation.

They could pull out a string that looks like a question.

The reply they got will determine whether to continue the conversation or not.

And the question maybe something like this.

Have you heard about the new houses they're building in ibeju lekki?

Right now they're looking for buyers, and those houses are extremely beautiful.

After they pull out this question, the reply they got will determine what's next.

Let's say the stranger said, of course, I have heard about it.

But do you have any clue about how houses are run there?

Then sticking to this reply shows this stranger is a good fit for their service.

That's when they begin to give in-depth information about everything.

You can see that there's a reasonable way you can approach strangers without you hurting them.

You don't have to bring up any conversation about what you do.

Let's say you're in talks with a stranger, you don't have to let the person know you're into real estate.

Let it come naturally if the stranger needs land or a house badly.

The stranger will bring it up just to see whether you can be of help.

It's just that simple.

Don't desperately show them you're a realtor, most times they won't find you serious.

All you only need to do is to just follow up with the stranger to see whether he/she would convert later.

Stop the sharing of flyers.

Remember, consumers, love to see where they can take as a home.

If you ain't got that first. You should do that.

It's just for one reason, authenticity!

Source: https://www.danrealtor.com.ng/2021/11/realtors.html?m=1

Good write up bro

Hmm, I have heard about Ilubirin..but I would like to know more about how they run.

Man u will score 2 goals within 30mins

Anyone God choose to give me.

Another one!

Kind of, sorry. +2348167557456

urboyAce:
This no isnt on WhatsApp

Just WhatsApp me up.

I'll be glad to reply you anyway.

Just the first 10.

+23467557456

Here's another one

That's my blog as a news source.

Plus, my content showing up on Google discover.

It's just a lame man talk that says you get anything out of .

But I'll tell you that I got Google news approval using a subdomain.

Damn! You may wonder how did that happen?

..Authority - Great content - Good journalism.

As you can see just from the screenshot below:

kevinhat:
Great post bro..but how you did that baffles me, pls shield more light on it.
I'll be waiting.

It's just about standard journalism practices and gets to be a frontrunner in your industry.

I can tell why it's just a few sites Google news accept as a news source.

Even some popular sites you know always get rejected.

It's just about you and your fantasy.

And that's all. It's just about staying real and honest with journalism.

I'm very sorry for the slow response but still, kindly reach me on this number.
08167557456

And like you know I don't run a news website either I'm a journalist and you don't have to be one either.

If you're smart enough you can get your blog added and drive loads of traffic.

But the question is, how do Google news approve websites for inclusion?

There're cases that aren't yet resolved because Google news team typically didn't tell us everything on how websites are being judged in terms of approval and rejection.

As an SEO, content writer, and online publisher that's really a lot of assignment.

In fact, I can't deny I got rejected twice, the next move was the third and I got approved and everything goes live.

Google News is a content syndicated platform that Google uses to organize both local and world news in a most personalized way that delights its users.

In other words, Google news is reserved for publishers that stay timely, updated, and in many ways perform the word journalisms.

Read more here: https:///2XmCh0L

As you can see that is my Google news publication tab on the screenshot below.


Read here more: https:///2XmCh0L

Thanks. I'm glad you love it

Wizbab:
Very insightful one