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Welcome to Webberboss – Your Digital Dreams, Our Design Reality!

At Webberboss, we craft digital experiences that transcend the ordinary. As a team of passionate web designers, we live and breathe creativity, innovation, and excellence. With a keen eye for detail and a flair for cutting-edge design, we turn your vision into a stunning reality.

Our journey began with a simple idea: to make the web a more beautiful and user-friendly place. Today, we've evolved into a full-fledged web design powerhouse. Our mission is clear – we are here to empower businesses, big or small, with captivating websites that leave a lasting impression.

What sets us apart? It's our unwavering commitment to your success. We don't just build websites; we build relationships. Our client-centric approach ensures that your unique needs are met every step of the way. We embrace challenges, push boundaries, and constantly stay ahead of the curve to deliver outstanding results.

Join hands with Webberboss https://webberboss.co.uk/, and let's embark on a journey of digital transformation together. We're not just web designers; we're your partners in progress. Together, we'll redefine your online presence and set new standards in the digital world.

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Adding to the animal-themed search algorithm updates by Google – Hummingbird, Panda, Penguin – if you haven’t heard, Google Pigeon has arrived. Pigeon is a local search ranking algorithm. Pigeon was released by Google July, 2014. It’s goal was to provide more accurate, relevant and useful search results to users. So how does Google Pigeon change local search?

Pigeon was released in response to the need to separate local search with global search because for local businesses, local search yields conversions. Since the Pigeon algorithm affects both Google Maps and web results, with Pigeon brands are seeing their sites drop in rankings, and drop in the amount of traffic sent their way. Business owners asked “why?” Simple.

Google Pigeon emphasizes the following three areas:
Web ranking signals, also more commonly called backlinks
Physical location of a business
Emphasis on Knowledge Graph results to provide more relevant results
The second point reveals that Pigeon places significant emphasis on the location of a business or brand, and the third point, in keeping with Google’s mission, emphasizes more relevant results to users. This is why Pigeon has changed local search. With Pigeon, Google interprets specific queries as “brand queries” and returns relevant results based on those queries. Google also sees desktop queries similar to mobile queries and returns results based upon location.How Does Google Pigeon Change Local Search?

Read More : https://www.webberboss.com/how-does-google-pigeon-change-local-search/

We’re doing the SEO for a local Central Oregon business. They’re great clients. We built them a custom WordPress site, with an integrated blog and all the fancy bells and whistles. In their monthly analytics reporting last month, I noticed a substantial traffic drop from the month prior so I looked further to see if there were any issues I could address. I found their domain’s ISP had been blacklisted by two DNSBLs (Domain Name System Blacklists are spam blocking lists that allow administrators to block messages from specific systems that have a history of sending spam). Yikes. Here’s the lowdown, and why you want to avoid it from happening to you.Why Not to Use Your Local Host: Intro to ISP blacklisting

Why Not to Use Your Local Host: Intro to ISP blacklisting
When we setup the hosting for Company M, we’ll call them, they insisted (well, their IT guys did) that their records be pointed back to our small Central Oregon internet service provider (ISP). We’ll call them, Local Dog. We advised against this several times. As of today, at least one of Local Dog’s servers affecting the whole IP range is blacklisted by two DNSBLs. It’s been 3 weeks since we found it, and Local Dog hasn’t gotten themselves de-blacklisted. My hunch is they’re unaware that they’re even on one. Therein lies the problem.

Are they so small that they don’t have the measures in place to realize their servers have been blacklisted and their customers are affected? Will they ever notice? Do they have enough clout to get themselves removed if and when they figure it out?

Read More: https://www.webberboss.com/why-not-to-use-your-local-host-intro-to-isp-blacklisting/

A client asked me the other day, what’s the difference between posts and pages on my WordPress website. I thought I’d write out my response to her, since odds are a few others have same question. So …

What’s the difference between posts and pages?
They’re kind of like apples to oranges. Your posts are content entries that are listed in reverse chronological order on your blog. Due to this, your posts are meant to be timely. Your pages are meant to be static content such as your about page.
Essentially posts are more dynamic and pages are more static. Your website needs both. The search engines receive a ping when a post is added but not a page. a search engine will crawl all pages and posts on a site unless you’ve asked them not to (you can control this on each page as needed). Although, even if you ask SERPS not to craw a page or a post, it’s a request only and they don’t always honor that, meaning sometimes they’ll crawl and index anyways.

Once you’ve got a handle on the difference between posts and pages, it’s time to think about SEO.
For any page or post to achieve SEO, or search engine optimization, rank, it needs a few fundamental things. It needs to:
Read more: https://www.webberboss.com/the-difference-between-posts-and-pages/

Google’s has mission: to organize the world’s information. In support of that, Google wants to guide web users to the highest quality content. Google has lots of standards and guidelines to guide web designers and developers, digital agencies, Bend SEO agency groups, and publishers in creating that content. Since publishers provide the bulk of the content online, Google is always on the prowl for ways to make (and keep) the content quality._ Why Quality Content Matters in SEO

Google’s guidelines include webmaster guidelines, content guidelines, and quality guidelines.

As a Good SEO agency, let’s look at each and see Why Quality Content Matters in SEO.
Webmaster guidelines outline design, technical and quality guidelines that help create Google-friendly websites. These guidelines make sure your website is giving users the information they’re looking for. Also, they’re there to ensure your website is valuable enough to link to. And finally, these guidelines help ensure your website is accessible.
Content guidelines outline the best practices that help search engines crawl, index, and understand your website and its content. Afterall, search engine optimization or SEO is supported by small elements on and off your website that improve your website’s user experience and performance in search results.
Quality guidelines outline the role of content and why creating quality content matters to SEO. But, let’s clear up a misconception with quality content: There are no hard rules. While cornerstone content has now been added in, more content does not mean it’s better. Let’s look at why and get into the meat of this article._ Why Quality Content Matters in SEO

So, why does quality content matter most, and what is quality content anyway? Well, a user search query about something simple can be explained with content that’s more simple. Simple as that. Additionally, an article analyzing how global warming might impair shark hunting would naturally be longer. What’s more, quality content should be relevant, helpful, and informative to its reader. Now, what defines relevant, helpful, and informative content? That’s relative as well. This is where the quality guidelines come in. Sort of. Google’s content guidelines and SEO starter guides are good at defining what not to do, or what makes poor quality content. But what about what makes it quality?

We can think about the answer to this in an analogy. Let’s say we were house buying. And we were looking at houses where the owners had all prepared to sell quickly. They all had new paint, clean carpet, good landscaping, and they were all staged in a way that made them ready to live in. What makes one more desirable than the next from a buyer’s perspective? The answer is the one that offers more to the buyer. That’s how quality content matters from an SEO perspective to Google.

Continue reading: https://www.webberboss.com/why-quality-content-matters-in-seo/

In 2000, Google made a game changer. It launched Google Adwords, providing the advertiser the tools necessary to launch and use paid search campaigns. While Adwords is in the hands of some small businesses, many accounts are maintained at the digital agency level using Google’s MCC (my client center, or manager account)._ 5 Reasons You Should Use Paid Search?

If you’re unfamiliar with Google Adwords, it’s essentially paid search (versus organic search). Pay per click (PPC) through Google allows you to manage paid search and display campaigns for brands. These paid ads are displayed in Google search results, or they’re displayed in display search via the Google partner network.

By using carefully-selected keywords, targeted landing pages, and quality ad content, brands can reach audiences that are interested in their products or services. As certified Google Partners, we’re all about Google Adwords. We see the results on a day-to-day basis for the clients and accounts we manage.

Five Reasons You Should Use Paid Search
1. ROI
Many of us recall the days of traditional marketing and advertising. We put a lot of content out, but none of it was trackable. We paid the ad spend and sat back and crossed our fingers. When the phone would ring, it was great, but we weren’t able to attribute it to one spend over the other, or one campaign over the next. Those days have passed. One of the best advantages of online marketing is the ability to track success.

Online marketing is measurable and attainable. If something isn’t working, change it. When the link is incorrect, adjust it; the budget is too high, decrease it; there’s a seasonal or go-to-market push, double the spend; something is timely and relevant, build new campaigns to target, track, measure, and repeat. Pay per click is one of the most attainable and flexible online tactics to target and measure._ 5 Reasons You Should Use Paid Search?

Here are a few of the flexible options provided by Google Adwords when you use paid search
—Organize similar keywords into succinct campaigns and ad groups. Segmenting keywords makes it easier to analyze the data and to create more relevant targeting.
—Use bid, location, ad schedule and device adjustments. This includes utilizing positive bid adjustments as well call extensions, sitelink extensions, review extensions, and structured snippet extensions to highlight specific aspects of a product or service and provide context on the nature and variety of a product or service before visitors click to the site.
—Configure website and call conversion tracking to provide data on what’s working and where budget increases are needed to capitalize on opportunities. Conversion tracking is vital to the success of Adwords. This includes ensuring the type of conversions being tracked evolve to the needs of an Adwords advertiser.
—Segment keywords into the formats. +Broad +match +modified (all keywords or closely related words must be included in the search query to trigger ads). “Phrase match” (a string of keywords in a specific order will trigger ads). And [exact match] (search term must match keyword exactly to trigger ads).

2. Bootstrap-ability
I love bootstrapping. Who doesn’t want a leg-up into an established presence while the slower and more organic methods of online advertising are taking effect? I often explain Google Adwords as a bootstrap technique into either online search or into a more competitive or out-of-reach area that a brand hasn’t been able to reach—either due to time-in-market or to the resources necessary to reach that market. While search engine optimization (SEO) is the crown of digital marketing, a limitation of SEO is that it’s slow and steady. SEO takes time before you notice results—not true of Google Adwords. With Adwords, you’re instantly hitting search with results.

Not only does Google Adwords provide this feedback, but it’s also an excellent indicator of market resonance. With Google Adwords, you’re able to test keywords and ad copy on target audiences. You’re able to extract the content or A/B experiments that work well and spend time optimizing and replicating those results. You can then take that data and fold it into you onsite SEO. It’s a win-win. Depending on how well you’ve built—or had your marketing agency build—your paid search campaign, you can see results in minutes.

3. Daily Budgets
Google Adwords runs on daily budgets. Daily budgets are nice because campaigns can be paused, increased or decreased at any point. Advertisers can set their maximum daily spend and can expect a relatively consistent monthly budget on their campaigns. Our agency manages Google Adwords accounts all day. There are some well-built accounts and some quite frankly don’t cut the mustard. For Adwords to be successful for your business, the campaigns need to be built and managed well. A solid understanding Adwords and active Adwords campaign management ensure Adwords campaigns stay relevant. Monitoring and management of a campaign include points where bid strategies are adjusted, device and location targeting are managed, new content is created, and overall, that which is performing is optimized while that which is not is removed.

Here is a foundational Adwords campaign structure
—Search network—with or without advanced features

—Display network (this includes remarketing, if it applies to your brand)

—Video advertising—with or without TrueView

Continue reading:[url] https://www.webberboss.com/5-reasons-you-should-use-paid-search/[/url]

Crafting a social media strategy is a tricky. If you don’t post often enough, your audience will forget about you; if you post too often, they’ll tune out your posts – or Facebook will. With algorithms on Facebook and Instagram updating frequently, it’s hard to predict how many of your posts your audience will see, much less how they will respond. So how do you post enough to stay relevant without posting so much that you get unfollowed? Remember that when building social media strategy, you’re writing for two audiences: your fans and an algorithm._ 4 Tips and Tricks On How To Post for My Social Media Strategy?

1. Quality > Quantity
This shouldn’t come as a surprise: only post quality content. In the words of Scott Stratten of UnMarketing, every interaction between a brand and a consumer either increases the person’s love of the brand or reduces it. There’s no neutral when it comes to our emotions regarding brands, only forward or backward. Posting more often won’t hurt the success of your social media strategy, but posting something mediocre or worse will. Forcing a schedule could do more hurt than help if you’re just posting for the sake of getting something out. If you don’t have the resources to crank out high-quality posts frequently, cut it in half. Facebook, Instagram, Twitter and Google use algorithms that rely heavily on a forward/backward principle. A piece of content shared in social media that has disproportionate engagement will succeed not only because of the additional share reach, but because the platform’s algorithm will show the content to more users. Strive to be as helpful to your audience as possible. Provide value to your consumers and make them smile! That’s the real reason we care about how often we should post to social media, anyway. We want to be informative without being annoying. But where is that line? _4 Tips and Tricks On How To Post for My Social Media Strategy?

2. Consistency is Key
If the algorithm doesn’t love you, your human fans won’t see your posts. The algorithm watches for two things above all else: quality and consistency. Once you’ve got your quality locked down, the second key takeaway is to be as frequent as possible – whether that’s every day or every week. Too many businesses kick off their social media strategy by posting enthusiastically every day for the first few weeks. Many then get discouraged by a lack of “viral” posts. As a result, they start posting less and less often. But sitting around for weeks between posts can kill off interest that people have in your page – and worse, your business. The pages that post consistently at whatever frequency allows them to produce high-quality, engaging content – whether that’s once a day or once a week – are the ones that succeed in the long run.

3. The “Magic Number”
You may have heard of the two posts a day rule. If you already have a substantial following of 10,000 followers on Facebook a day, great! Posting quality content twice a day is a fantastic way to maximize engagement. If you have a smaller following, however, posting twice a day will result in 50% fewer clicks per post. If you post 1-5 times per month, your clicks per post will nearly double, making it one of the fastest ways to get traffic back to your website.

4. Don’t Try to Cheat the System with Ads
Many businesses try to “cheat” the system by boosting posts on Facebook or Instagram to make up for a lack of consistent, quality, content on their page to create the illusion of organic success to users or to “jog” the algorithm in their favor. Don’t throw a bunch of money at a post that didn’t perform well and hope it will go viral. If a piece of content fails organically, it’s not likely to wildly succeed once it’s promoted as an ad. Boost content that helps promote a product or service you offer, encourages visits to your business’s website, or increases awareness of a limited-time campaign your business is running. Posts that inform or entertain succeed organically, and that’s also the best content to turn into a paid promotion.

Read More: https://www.webberboss.com/4-tips-and-tricks-on-how-to-post-for-my-social-media-strategy/

7 Tips To Tell Marketing Story Well -Storytelling Plots for Marketing | Tell Your Story Well
Storytelling is essential to your branding and your life. Stories help us share, connect, learn, and find where we belong. That’s why we’re 22 times more likely to remember stories than facts. The way we tell stories has changed, from oral traditions to writing to television to web content. But despite media changes, the fundamentals of stories persist.
At any moment, your audience is working to overcome a challenge. They are the heroes of their stories with goals they’re trying to reach and villains they must overcome. It’s our job as content marketers to help them along the way by providing our audience the weapons they need to win their battles. Both you and your audience have unique characteristics that, when united, can help you both succeed. That’s where storytelling comes in.- 7 Tips To Tell Marketing Story Well

Ready for your suit of armor? The most memorable stories fit into one of these 7 original stories.

The Seven Archetypes of Storytelling
1. Overcoming the Monster
Archetype: The hero is an underdog who conquers a monster to save the world.
Famous Stories: Beowulf, Dracula, Harry Potter, and the Hunger Games
Content Marketing: The customer is the hero, and the brand is the faithful sidekick or weapon.
Marketing Example: Apple’s 1984 video tells the story of a girl fighting against Big Brother, highlighting how using a Macintosh computer will make you creative and powerful in a world of monotony and restricted information.

2. Rags to Riches
Archetype: The iconic American Dream, or the pauper to prince tale, where the hero starts with nothing and achieves his dreams against all odds.
Famous Stories: Jane Eyre, Aladdin, and Cinderella
Content Marketing: The customer is an unlikely hero, lacking something he or she needs to succeed. You play the Fairy Godmother or genie to give them a fair chance.
Marketing Example: Oprah and Paul Mitchell both share their personal stories of overcoming their initial hardships to eventually succeed as a part of their brand.

3. The Quest
Archetype: The hero and his companions travel far and wide to find what they’re seeking, defeating foes along the way. In the end, they often get both the reward and the girl.
Famous Stories: The Lord of the Rings, Watership Down, and Moana
Content Marketing: You and your customer are on the long road together. Your products or services should withstand the test of time, and you should be available to offer guidance each step of the way.
Marketing Example: AXE’s Make Love, Not War campaign shows how our heroes find (and act upon) love despite war happening around them.

Read More: https://www.webberboss.com/7-tips-to-tell-marketing-story-well/

Your headlines are gripping. Your grammar is great. Your content is helpful. So why aren’t your readers, well, reading? The answer is simple: you need to format your content for the web.
Did you like that lead in? Yoast didn’t. In fact, it dropped my readability score from “Good” to “Needs Improvement.”_ Readability Score On Web Stories

Reading online is an entirely different experience than flipping through a physical book. Screens exhaust your eyes. Vibrant colors and sidebar ads disturb your focus. A million other web pages are right there, waiting to be explored. The New Yorker explains, “On screen, people tend to browse and scan, to look for keywords, and to read in a less linear, more selective fashion.” Adjusting your formatting to match could be the difference between 20 and 200 readers._ Readability Score On Web Stories

Scannable Content = Higher Readability Score On Web Stories
Readers spend less time on an online article than they would a print one, so make your most important information easy to find. A strong title will get readers onto your page. Subheads will keep them there and get them to read the rest of your content.

Streamline Your Story
Intriguing Titles: Your title should engage readers while keeping the main focus of the article clear.
Straightforward Subheaders: There’s a reason we take notes this way in school. Nothing says readability quite like an outline.
Bulleted Lists: They visually break up large chunks of text and make presenting multiple points quick and easy.
Brief Paragraphs: Keep your paragraphs tight with only 3-4 sentences each.
The Inverted Pyramid
The inverted pyramid is used by journalists and bloggers to prioritize and structure important information in an article. It’s an easy way to make sure your readers get the most important information as quickly as possible while upping your readability score. Failure to mention the most attention-grabbing or necessary elements of a story in the opening risks burying the lead.
Benefits

Readers can stop reading the story at any point and still get the most important takeaway.
The first few sentences on your page are more likely to contain your relevant keywords and boost your SEO.
Front-loading your paragraphs helps readers scan a few sentences of each paragraph to get a clear understanding of the full story.
Read more: https://www.webberboss.com/readability-score-on-web-stories/

The tag No.1 cheapest website designer in Nigeria does not only comes with the name. We offer sophisticated designs for as low as 29,999 naira.
The joy is not only in the pay it involves given every sme the standard as every big businesses out their, a platform to fly as as the rest without the fear of anything less.
Mean while, these designs comes with everything a website should posses.

Over 5 pages, A year Hosting, A year Domain, SSL, SEO, Live chat
Payment Gateway
Social Media Link
Several images and what have you.For anyone looking for web development, brand management, and strategic marketing services, Webberboss Nigeria will set you up for success and grow with you as your company grows.
Read More https://www.webberboss.com/our-price/

Think about an average day in the digital age.
Today’s consumers are more plugged in, engaged, and informed than ever. It’s obvious that digital technologies are changing the way customers and companies interact. So Digital Transformation Strategy To Keep Your Brand Competitive: Consider Amazon’s disruption of traditional retail shopping, how rideshare technology impacted the taxi industry, or the meteoric rise of Netflix over brick-and-mortar video rentals, and you’ll see just how high the stakes are. According to a 2016 Deloitte report, 87% of business execs expected digital innovation to disrupt their industry, while only 44% felt adequately prepared for the upcoming challenges.

We wake up and grab our phones to check the weather. Or we ask our smart speaker to read us the morning news. We’re able to confirm appointments and get useful reminders through SMS or push notifications. If we have questions about products or services, we have instant access to chatbots. And we have 24/7 customer service lines. You can place your Starbucks order as you get in the car so your latte is ready and waiting when you swing through. After work, you can pick up a grocery order without having to walk down a single aisle. In some cities, you can even get your groceries delivered. If you forget something? Amazon Prime can have it to your door in as little as 2 hours. Now, more than ever, a digital transformation strategy is not an option; it’s a necessity.

So what is a Digital Transformation Strategy To Keep Your Brand Competitive, and why is it so crucial to your company’s continued growth?
Definitions vary, but at its heart, digital transformation is about integrating digital technology to fundamentally change how businesses operate and deliver customer value. Because digital transformation strategies vary from industry to industry, it can be difficult to pinpoint exactly what they entail. The solutions for one group may not suit another. From retailers and media companies to government organizations and even the American Medical Association, the methods change. But the goal stays the same: creating a unified customer experience (CX).

Read morehttps://www.webberboss.com/digital-transformation-strategy-to-keep-your-brand-competitive/

Be Sure Your Email Marketing Campaigns Don’t Go Unread: In the digital marketing era, brands are not only competing for their customers’ money, but also for their time and attention. With the social media boom, shift from desktop to mobile, and more effective email filters, many have declared the death of email marketing campaigns. According to a recent McKinsey study, these declarations are a little premature. 91% of all US consumers check their email daily. And when it comes to acquiring customers, email is 40 times more effective than Facebook and Twitter combined.

It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 in 15.
Email marketing isn’t dead (or even undead!), just evolving. And it still has obvious benefits. First and foremost, if you’re growing your email list ethically, your database is full of individuals who already believe in you and your service or product. Email gives you the unique opportunity to communicate directly with this fanbase and build a meaningful relationship. By showing that you understand your consumers’ particular wants and needs, you’re laying the foundation for customer loyalty and better brand awareness. so in other to Be Sure Your Email Marketing Campaigns Don’t Go Unread

Read more https://www.webberboss.com/be-sure-your-email-marketing-campaigns-dont-go-unread/

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Some YouTube content creators may be crying “FOUL,” especially if their livelihoods are on the line. YouTube recently implemented a new algorithm that changes the trajectory of specific content on the internet’s top video-sharing platform. It basically determines whether viewers will or won’t see your content in search engines, recommendations, and more. In short, YouTube’s algorithm decides whether the content is quality or fluff. The changes haven’t been good for some.Will Your Website Content Impact YouTube Algorithm Depending on the content of particular creators, “bouncing back” for them may not be so realistic. But what are the differences and what kind of content is the algorithm targeting? How will it affect you?

Internet algorithms dictate everything we see online. They’re continually evolving, and sometimes that makes it hard to keep up. It’s almost as if new algorithms come and go. Just when we think we’ve figured them out, they’re gone as fast as they arrived. But on the other side of disappointment, there usually lies greener pastures—at least we hope so. Unfortunately, the new YouTube algorithm may not have a silver lining for everyone.

How Much Money Do YouTube Content Creators Actually Make?

Well, that’s a loaded question. But if you’re live creating video game streams, then you’re in the right market. The top ten highest-paid YouTubers earn millions of dollars playing video games, making trick shots, and doing toy reviews. So Will Your Website Content Impact YouTube Algorithm ? Yes, we’re serious. Someone makes money doing toy reviews on Youtube.
Ryan “ToysReview” is a 7-year-old boy who plays with toys in front of the camera. And he doesn’t just make money doing it—he’s the top earner of 2018 at $22 million. Fortunately for Ryan, his videos don’t fall victim to YouTube’s new algorithm. Others aren’t so lucky. you have to do more for Your Website Content Impact YouTube Algorithm.
Not every content creator needs to fall within this top tier of earners to make a living on YouTube. Some earn a wage that’s on a par with the average salary in the United States. For others, it’s just another source of income that some may consider a “side hustle.” Regardless, there’s money to be made, and YouTube’s new algorithm changes are felt across the board.

Who’s Feeling the Pressure of YouTube’s New Algorithm?

Recently, kids’ entertainment on YouTube has come under some serious heat. With few regulations, these videos have historically made a great deal of money via ads. But according to YouTube’s owner , Google, for Your Website Content Impact YouTube Algorithm not all content is created equal, especially when it comes to quality. Google CEO Sundar Pichai recently told the public that the company is putting a lot of effort into its YouTube Kids’ app. That means curating the content children are watching because of the recent pressure regarding how accessible “inappropriate” content is. Now before you go screaming , “Big Brother!”, there are some things you should know.
Since YouTube is a free enterprise, they’ve told the public that they’re able to choose which videos pop-up in the Recommended Category or not. Algorithms dictate if your content is worthy of appearing in these specific categories. For better or worse, YouTube believes in curating what they deem to be the highest quality. Whether children are watching content of “high quality” or not, that’s a tough answer. Because YouTube plays things close to the chest with their algorithms, we have to trust that it can differentiate between “good quality” and “bad quality.”

Read more: https://www.webberboss.com/will-your-website-content-impact-youtube-algorithm/

Your Brand Needs Custom Images to Compete, Image cohesiveness shows that you’ve put some thought into your images and how they relate to overall brand strategy. With regular blogs, for example, having a digital image library to choose from helps to “streamline content management, support visual design, and increase brand recognition.”

Optimizing your images
Search Engine Optimization, or SEO, helps to get your content in front of your desired audience. After you’ve developed your custom image library, optimizing them for your content is the next big step to bring organic traffic to your site or social.

Best practices for boosting an image’s SEO include high-quality images with proper file names and alt tags, that are the right size and type. A high-quality photo may seem like a no-brainer, but if you’re unsure about the others, we’ll break it down.

Forbes gives a great example that naming an image “‘blue pickup truck’ is far better than ‘IMG 7907.’” A custom, relevant file name gives search engines more information for your content. Alt tags are hidden to your viewers but are helpful if your browser has loading issues. These can “include your primary keyword for the page and something descriptive of the image itself.” Finally, understand the difference between JPGs, PNGs, and GIFs and choose the correct size ratio for the best image quality as the page load time also impacts SEO ranking.

Resources for curating custom images
For some, photography comes easily, and switching to custom imagery won’t be a difficult move. For others, this may be unnecessary stress. Luckily, you have some options.

The first option would be to hire a digital marketing agency like Webberboss to help you curate, post, and optimize your custom images and content. This option can take the bother of custom image sourcing entirely off your plate and allow you to focus on more important things.

If you don’t have the funds to hire a digital agency, sites like UpWork allow you to hire freelancers for almost any brand need. It may be a temporary solution, but it could be a positive start for your image library.

If you want to keep everything in-house, you can hire someone skilled in photography or image curation. If you’re going to challenge yourself, take a photography masterclass from Udemy or from an actual photography master via Masterclass. Not to mention the editing prowess of sites like Canva, PicMonkey, and Stencil to give your custom images a boost.

Custom images do not always have to include taking pictures on your camera and photoshopping them to perfection. As one article showed, you can use found images like headshots from LinkedIn and give them the “same, specific design treatment” in a blog series, for example.

The point is, there are options to help you avoid ever using stock images again. Custom images allow for creative control of your brand and showcase your brand as authentic and original.

Keep it custom
If you’re still confused, we’ll make it clear: your brand needs custom images to compete. When you switch to custom versus duplicate content, your brand sets itself apart as original, authentic, and trustworthy to Google’s algorithm and your audience. Humans are visually-oriented, and using this psychology to your advantage can help boost your social engagement and give you brand an edge in SEO ranking. And, when you need an extra boost, Webberboss has the experience to help you

learn more https://www.webberboss.com/your-brand-needs-custom-images-to-compete/

A look back on marketing trends
In the past few decades, branding has gone through some wild trends. In a considerable swing from traditional advertising in the ’80s and ‘90s––from print media to billboards––brands at the dawn of a new century embraced the digital age.

It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If you hold a role in the marketing industry, keeping up with 2020 branding trends is literally your job.

It also means that you position your company to crush it in the new year (and, hello, new decade) ahead. We’ve compiled a list of our favorite trends in action and what to expect in 2020.


Since then, we’ve seen the rise of digital branding, for which marketers use “SEO, SEM, email marketing, social media, and web design to keep up with competitors.” Companies are now no longer solely brick and mortars. Often, they don’t even have a physical address. But the Internet did more than give small business owners some freedom. It opened an avenue for marketers to send email campaigns, banner ads, and pop up ads. This “goldmine” of services began as early as 1994 with search engines like Yahoo and Google providing platforms previously unthought of.

You can’t have the digital age without digital information. Big data was, and is, a game-changer for brands. It “made it possible to track patterns and trends of human behavior” in real-time. With predictive analysis, you can track your brand’s results and consumer’s reactions to marketing almost as quickly as you can get it out the door (or click send).

The digital age also opened up the playing field for smartphones and social media––arguably two of the most disruptive inventions to date. When Apple released its first iPhone in 2007, the marketing world moved “into our pockets.”



Trends to look out for
Now, on the brink of another decade, the digital age continues to influence branding trends and how we connect with our audience. Consumers today expect more, expect it sooner, and are more discerning than ever. In other words, you not only have to have the right message, but also the right timing and placement.

That said, the 2020 branding trends might make this the best decade for branding yet. With more personalization, more authentic content, and brands embracing tech, the future of branding is already here.



The switch to social media wellness
It’s worth noting that social media’s pervasiveness is making users question their screen time. The new era of social media wellness is upon us, and brands that choose to ignore it will fall behind.

So what does it mean? According to HubSpot’s and TalkWalker’s Social Media Trends for 2020, “the awareness of the impact of social media on our mental health is increasing, with platforms changing their approach” to be less toxic. As a result of this awareness, users are decreasing online hours in what they’re calling a #DigitalDetox.

For marketers, less screen time from their users might seem counterproductive. In reality, it means that you’ve got less time to make more of an impact. Make it matter. This includes being “aware of your consumers’ social media wellbeing. Avoid toxicity and engage them with ways to escape.” It also means brands need to make a concerted effort to keep it private and real for their audience.



Keep it private
One of the main motivating factors behind digital detoxing is privacy and data concerns. Brands in the next decade and beyond will need to “balance a fine line between data privacy and personalization.” Done by protecting your consumers and not breaking their trust. With fake news and data breaches in recent news, making your brand one of the ones fighting for consumers is in your best interest.



Keep it real
On that note, consumers are looking for brands that are human, raw, and authentic. Edelman’s 2019 Trust Barometer showed that “only 34% of consumers trust brands they buy from.” Making your brand authentic means cutting back (or cutting out) heavily photoshopped images and ads, exaggerating certain product qualities, and being open about how you source your materials. If you need more statistics, 90% of millennials “prefer real and organic brands” over those perfectly packaged. Being authentic is leaps and bounds beyond being perfect.



AR, VR, and AI
While it might seem to contradict keeping your brand real, augmented reality, virtual reality, and artificial intelligence are on the rise. But tech and authenticity don’t necessarily have to be at odds with each other. According to a Forbes article, “AI and machine learning are changing how consumers interact with devices, appliances, and wearable tech.” Examples like voice automation and wearable tech open up brand avenues that you might not have considered before.

Besides all being acronyms, AR, VR, and AI have a lot in common. They are all byproducts of the digital age and technological advances. They also all make content immersive and engaging. While they each continue to grow, recent statistics seem to imply that augmented reality will be the clear frontrunner in 2020. A study found that “by 2020 there will be more than a billion users who will use AR applications,” adding to a market projected to go beyond $215 billion. The argument for augmented reality is that it seamlessly connects with the real world, whereas virtual reality takes a user away from the world and does not allow for as much social engagement.



Artificial is the new intelligence
Artificial intelligence, of course, is the backbone of data gathering in the digital world. Although there is no singular definition to AI, it’s most commonly described as a “computer system able to perform tasks that ordinarily require human intelligence” powered by machine learning and deep learning. The most recognizable examples are Siri, Alexa, Tesla, and Amazon. For marketers, this carries over into more personalized and targeted ads and getting the right products in front of the right people.

Personal connection
One trend that will not be going anywhere for the new year is personalization. When your audience has a personal and emotional connection with their brand––and when they feel like a person, not a number––they are more likely to be loyal advocates. And loyal customers “spend ten times more with your business than new ones.”

The trick to this customization and connection is that there is no trick. Your brand has to be authentic and to seek out relationships where they might naturally occur. When you force your brand onto a consumer, you lose their interest. Some ways to build this connection naturally are understanding your target audience, creating a community, and engaging in experiential marketing.



Hit the target
To reach your audience, you have to understand them. What do they like? What are their habits? Which things bring them joy, sadness, and everything in between? Establishing your target is where you can “rely on data insights and analytics rather than blindly guessing.” It is also where you should use your brand instinct and voice to enter the conversation where it makes sense.



Create a community
If you do a quick Internet search on anything (like teacup pigs or planking) there is likely a community attached to it. You could establish this through forums, polls, and apps, or any social networking group page. But it might also be doable or important for your brand to make these gatherings in-person events (a conference or festival maybe).



Make it an experience
Brands today need to be an authentic, immersive experience. When you bring people together and market through lived experiences, you create meaningful moments that turn into tangible brand connections. The priceless kind.



Influencers and branded visual content
Influencers have gained traction in the last few years, especially on visual-forward platforms like Instagram and YouTube. When partnering with a micro-influencer, you can reach niche audiences. What’s more, if you do your research, the person you choose has “already established themselves as an authority in their field and have an army of followers and engaged audience.”

Sometimes, these brand connections can lead to some incredible pieces of content––directly from your audience. With influencers and user-generated content (UGC), you have an opportunity to reach audiences that you might not have considered.

UGC is also a big one that shows no signs of stopping. With the uptick of UGC apps like TikTok, this is a gold mine for brands. And it goes back to the social wellness trend. Users are tired of branded content and do not want to feel as if you’re marketing to them. Apps like TikTok, Instagram, and YouTube are chock full of UGC. On YouTube alone, videos with UGC content have ten times the views than their branded counterparts.

A simple way to dip your toes into this trend is “to ask your fans and customers to submit content as part of a competition or giveaway.” You get free content, and they (potentially) get free stuff. Competitions like this can increase exposure and followers––like with RYU’s campaign, which generated over 32,000 posts and increased their followers to 20,000.



Staying woke
Perhaps one of the most critical trends carrying into 2020 are brands that are socially and politically conscious. In other words, woke. Essentially this is about making your goals go beyond profits. If your brand doesn’t stand for something, it stands to lose its reputation.

Environmental concerns are a big one here. “More brands are hiring environmental awareness officers to champion green and sustainable thinking in all aspects of the organization,” which should carry over into your marketing strategy.

Having a social conscious as a brand should saturate every aspect of your company. From your sourcing to your messaging to the product itself. Consumers today want to support brands that are “intentional about diversity, inclusion, and opportunity.” A trend to stay away from? Woke-washing. Which refers to brands “cashing in” on pieces of cultural importance. Don’t just act like you care.



Simple is best
The most overarching, timeless trend is simplicity. Less flash, more finesse. Fewer words, more meaning. You get the idea. A Harvard Business Review piece found that “by simplifying customer experience in a complex world, these brands win customer loyalty.”

The top simple brands of 2015 included Google, Netflix, Amazon, Dunkin’ Donuts, and Burger King. Each year, Siegel+Gale releases a “World’s Simplest Brands” list that shows, year after year, that simple brands perform better and make more money. The percentages speak volumes. 55% of consumers are willing to pay for simpler brand experiences. Plus, 64% of consumers are more loyal to and more likely to recommend a brand that “provides simpler experiences and communications.”

For 2018-2019, the top five simple brands in the U.S were Lyft, Spotify, Amazon, Costco, and Subway––quite a switch from 2015 with only Amazon keeping a top spot. Their website sums it up best: “industry trends ebb and flow, one fact remains––simplicity pays.”



Brands ahead of the curve
Often these best brand practices and trends are easier said than done. But some brands have been making practice perfect well ahead of the curve. Here are some of our favorites.



REI (social wellness)
Social media wellness has had a relatively slow build-up, but one of the first brands to acknowledge it was REI with their #OptOutside campaign. As more stores joined the Black Friday frenzy, REI decided to close their doors and, instead, pay their “13,000+ employees to #OptOutside and make a difference.” They not only gave consumers a much-needed break from the social and shopping madness, but they fully aligned with their brand commitment to “fight for life outdoors.”
learn more https://www.webberboss.com/2020-branding-what-to-expect-in-the-new-year/

Brand Consistency and How Can You Achieve It? However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.

Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.

Consistency is not an exact science, but there are some elements that you can perfect to make your brand stand together so it can stand out. We’ve done the research to help you get started.

Why consistency is so important

Each year, BrandZ releases its list of the top 100 most valuable global brands. The sheer amount of brands that they include in their list gives some indication of the overall number. The point: there are countless brands out there. Some are good, some are bad. Some of them are not worth mentioning, and others are doing something right enough to make the list. One of the vital factors that separate the brands from the brand-nots is consistency.

A recent Forbes article put it this way: “Branding is the key to differentiating yourself from the competition, but if you don’t build your brand promise around reality or consistently live up to it, your branding efforts are pointless.” Most marketers and brand executives know that branding is essential. Yet, most marketers and executives are not putting in the effort to make their brand consistent across their channels. With so much competition, brands cannot afford to be inconsistent.
Setting your brand apart

Setting your brand apart is more than having a great idea. It’s about building trust for your consumers and being authentic. Not to mention making sure each touchpoint resonates clearly with your brand image, voice, and messaging.

learne more https://www.webberboss.com/brand-consistency-and-how-can-you-achieve-it/

We all deserve to be heard. And your sonic identity can help make your brand synonymous with the sounds your customers or clients will hear. How you make a sonic identity is a different story. And there’s plenty of industry-leaders that can teach us how to do it.
The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never before. But hearing is taking center stage. With people always on the move, things like trendy smart speakers, podcasts, and music streaming now play an instrumental role in the world of brand recognition. By brands telling their story through an auditory experience, they create a sonic identity that customers and clients can recognize the next time they hear it. But does every brand story need a sonic identity?

A brief history of sonic identity
Sonic branding has been around for a long time. The songs and jingles that make up your childhood are proof of that. Think of the sounds you remember: your mother singing you to sleep. A teacher calling your name in front of a classroom. A tv or radio jingle that you’ll never forget. These memories stand out, staying with us long after they’ve come to pass. For decades, global brands like Coca-Cola, Skype, and McDonald’s have used music to create their sonic identities. Even an insurance company like Nationwide has used the same “Nationwide is On Your Side” jingle for the last fifty years.
And there’s science behind the lasting power of audio. Music can evoke specific memories, taking us back to moments of joy, happiness, and comfort. When brands reach consumers on an emotional level through song, they’re also creating a sonic identity that could define them for years to come.
Learn more https://www.webberboss.com/does-your-brand-story-need-a-loud-identity/

Sales are the lifeblood of business and nearly all sales will start of as leads/enquiries especially for B2B (Business 2 Business) product/services...these will then be nurtured into sales opportunities.


Therefore to keep sales a plenty and cashflow booming, your sales team need a steady flow of leads coming through to work and generate into sales!


Here are our top 5 tips on how to produce more leads via your website:

1/ Have a clear and beautiful design


It is vital that your website appeals to your target audience, is engaging, attractive and easy to navigate. Research is key for any web design UI (User Interface). If your target audience don’t like the site, then leads will be slow...


2/ Have regular and clear Call To Actions (CTA’s)


What is the purpose of your website? Do you want visitors to enquiry for a quote? If so add regular call to action buttons for ‘Get a free quote’ linking to a quick enquiry form. Or do you want prospective customers to call you? Add a: ‘Call now’ button.


Add a CTA on all pages of your site and be sure to add one above the fold on your homepage. This gives the potential customer an easy way to get in touch with you.


3/ Have a blog


I recommend a WordPress blog for SEO (Search Engine Optimization) advantages. Having a regularly updated blog will help your website be found by Google and increase traffic to get you more enquiries. Plus it will help educate potential customers.


4/ Make sure your website is easy to access


In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. - Statista.


If your website does not work perfectly across mobile, desktop and tablet then you are MISSING out on potential leads and enquiries, as simple as that.


5/ Make sure your website is lightning quick


If your website takes longer than 3 seconds to load, you may well be losing nearly half of your visitors, this is according to data from Akamai.


It makes sense, I mean, why would you bare with a slow website that takes donkeys years to load when you can just go to a competitor and get the job done?


This comes down to having a quality hosting server, making sure your website CMS is up to date, coding is clean, there are not too many images on the page and many other factors.


Webberboss https://www.webberboss.com/blog-best-website-designer-in-lagos/Nigeria is a leading web design company and SEO company London.


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Are you looking to improve leads generated via your website? Get in touch today for a free consultation and quote!

Well, lets all look forward to a coming good year #2020 to be a more awesome and blossom business year to come...but then, what's your plan?
are your moving your #small scale business to upper level? Do you plan to be amongst the winning team?

According to WordPress 2020 is designed to take full advantage of the flexibility of the block editor. Organizations and businesses have the ability to create dynamic landing pages with endless layouts using the group and column blocks. The centered content column and fine-tuned typography also makes it perfect for traditional blogs. Complete editor styles give you a good idea of what your content will look like, even before you publish. You can give your site a personal touch by changing the background colors and the accent color in the Customizer. The colors of all elements on your site are automatically calculated based on the colors you pick, ensuring a high, accessible color contrast for your visitors.

Get a brand, visitwww.webberboss.com
today.

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Call us/chat us: 08032755648

The Brief

Our focus is to establish our clients website as the leading voice in their relevant field of business to benefit clients business well being. Protecting and growing clients website’s presence in the group businesses projecting their online presence is critical to the success of our job. At Webberboss we also plan number of changes to website, including a re-design, change of platform, and move of the blog. We work with the clients team to develop an SEO strategy that will help improve relevancy and alignment of their website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition. "SEO Content Strategy" "We build a thorough content strategy for your organization that touches upon high-level messaging.
"We can help improve B2B companies engage buyers throughout the buyers' journey using SEO.

Our Strategy

In the onsite phase of the project, we will help identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from any domain to subfolder set-up. Our creative team will develope an integrated strategy with your own in-house digital team, to create useful, engaging content on the website and externally, positioning your website as a thought leader within the field of transaction benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.

Our team will help to promote internal posts by pushing it through pings and likes. We can also develop and outreach case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Know more https://www.webberboss.com/portfolio-grid/

We are currently offering a promo package for different kinds of website for the cost N30,000

Package includes
----------------------

✅ 5 Page website
✅ A year domain
✅ A year hosting
✅ Branded Email
✅ Social media link
✅ Images
✅ Live chat

We are delighted to service you better and hope for continued patronage.

Visit: www.webberboss.com for more information.
Email: contact@webberboss.com
WhatsApp like : 08032755648