This is the reason I personally want to be involved in the rebranding project of Dora.
[quote][/quote]
Bros when u get in,do let us know so we can mail u d cvs of friends who are job hunting.
u never can tell,it could be an opportunity to rebrand their careers

My take.

Give the project a chance.
Give Dora the benefit of the doubt, after all she has a solid pedigree that ought to persuade doubting thomases.

Nigerians, Nigerians, Nigerians, how many times did I call you? Why will u leave the weightier matters of power project, job creation, lessening overdependence on oil, refinery building, health sector revamping and invest huge sums on the less weightier matters of REBRANDING? This must be another hip-cracker for the international society?
Anyway, Dora should concentrate on information dissipation and stop making herself look like a fool. I am personally not deceived by whatever name such project might be called.

I’ve always admired Dora’s fervour, enthusiasm and gusto for her job. . but on this I guess she is obviously making a mistake. A raw capitalism like Nigeria rebranding will not work; attempts at rebranding will only manifest in a grandiose scale. . The fallacy of contradictions capitalism
In the factory of history, rebranding can only work if the masses of humanity in the country could meet their basic needs.

What is the meaning of "ROFLMAO" and "lol" I see this being posted as responses in Nairaland

Kudos to Dora!

Nigeria is now an old wine in a new bottle with the same old taste.

Abi?

Another avenue to chop money!

Rebrand indeed!! Good idea but whats the point repackaging cartons of expired products!!!
we have to start developing Nigeria by sanitising and 'reconscientising' the mentality of an average Nigerian. The problem with Nigeria is 'US'. Until we begin to think positive and take the developmental needs of Nigeria in our hands, nothing whatsoever will work in Nigeria!!!!!!!!!!!! We sit in our houses and condemn the political class whereas we are alot more corrupt than they are. An average Nigerian wants to evade utility bills at the expense of Govt, gain University admission with best Universities without working hard for it. Some of us patronise and even sell pirated CDs, when we fully understand its consequences on intellectual development of Nigerian arts and culture. How do we want things to work with such mentality? We must take up the fight ourselves, leaving behind the political class and lift Nigeria up in our little ways (no matter how small your contribution is) as that will go a long way in taking Nigeria to greater height.

I received one of those annoying forwarded mails few days ago from www.naijapoint.com and was impressed as the site is more or less a review forum where people send in complaint or something of that sort.

Let us be good citizens and stop passing the whole blame on politicians as the problem with NIgeria revolves aound the Govt. and we are part of it.

Double N:

Another avenue to chop money!

Another avenue for money minded politicians who re only are interested in the total ruination of this nation

The question i'ld love to ask Prof. Dora are:

if Nigeria were a product,will she re-brand it?
if Nigeria were a company, will she re-brand it?

My own personal answers are

if Nigeria were a product, I will seek to improve it's quality not re-brand it.
if Nigeria were a company, I will change it management team not re-brand it.
Anything short of the above is like a Nigerian bank advertising on CNN or a Nigerian bank branding Heathrow's Terminal 5. It is waste of money, deception and an ego-trip.

I think she can ask the banks what their re-branding effort has done for them on CNN or seek to understand why countries like Cyprus, India, Malta, South Africa, Malaysia etc will seek to have a product to market before advertising themselves on CNN. As if to underscore the point, one of her team members lost his phone at the venue of the re-branding.

All the best to her in this effort. I hope she can silence those of us who see this as a waste of effort.

Dora is clearly an attention seeker. she just want pple to think she can make a difference in a minstry where she knws nottin abut. With her statement she obviously doesnt knw the meaning of rebranding Nigeria because i dont see the relationship between rebranding Nigeria and heart of Africa project.

Very soon these confused leaders (Dora inclusive) will arrogantly tell us that it is time to change the name Nigeria for us to develop. I think what we need now is another war. Total war not on the basis of ethnicity, religious affliation or gender, but on our rulers. How long are we gona keep hoping my ppl?

this re-branding thing is a waste of resources and further shows that this government is confused and has no direction. if we make things work - NEPA, healthcare, good roads and the rest of them - Nigeria would automatically be re-branded. dora akunyili is about to lose all the respect she earned over the years.

This is another way of pocketing money

jacobs123:

The question i'ld love to ask Prof. Dora are:

if Nigeria were a product,will she re-brand it?
if Nigeria were a company, will she re-brand it?

My own personal answers are

if Nigeria were a product, I will seek to improve it's quality not re-brand it.
if Nigeria were a company, I will change it management team not re-brand it.
Anything short of the above is like a Nigerian bank advertising on CNN or a Nigerian bank branding Heathrow's Terminal 5. It is waste of money, deception and an ego-trip.

I think she can ask the banks what their re-branding effort has done for them on CNN or seek to understand why countries like Cyprus, India, Malta, South Africa, Malaysia etc will seek to have a product to market before advertising themselves on CNN. As if to underscore the point, one of her team members lost his phone at the venue of the re-branding.

All the best to her in this effort. I hope she can silence those of us who see this as a waste of effort.

Nigeria is actually a product- a product of our collective actions, Nigeria is a company- a company of good people who still remain one despite all the horrors we have been through.

Your question as to what the banks' CNN advert did for them, my answer is A LOT!
How many of our banks are listed on the london stock? Atleast I know of 2 (GTBank and Intercntal) You cant achieve that feat being in the dark despite an effective management in place.

I promise those of you naysayers, YOU WILL BE SILENCED very soon.

Rebranding is a euphemism for propaganda and the last resort of those without viable ideas for progressing a nation. How can you possibly think that changing perceptions is the solution to the problems on ground.

If they are serious about this issue, Government should lead from the front and set an example in a few areas, namely:
1- Good quality healthcare for all - not just for leaders who can go abroad.
2- Improve educational attainment - last years WAEC pass rate was under 25%.
3- Truly valuing citizens at home and abroad - Goto the High Commission in London to sample customer care, you will despair.
4- Improve the infrastructure - it is not rocket science, give us electricity and water.

We don't need rebranding, we need action. Nigerians are good people, very patient - The French and Russians had revolutions for much less injustice. First, the heart of Africa, now this. Stop taking the people for a ride, their patience is running out.

SapeleGuy:

Rebranding is a euphemism for propaganda and the last resort of those without viable ideas for progressing a nation. How can you possibly think that changing perceptions is the solution to the problems on ground.

If they are serious about this issue, Government should lead from the front and set an example in a few areas, namely:
1- Good quality healthcare for all - not just for leaders who can go abroad.
2- Improve educational attainment - last years WAEC pass rate was under 25%.
3- Truly valuing citizens at home and abroad - Goto the High Commission in London to sample customer care, you will despair.
4- Improve the infrastructure - it is not rocket science, give us electricity and water.

We don't need rebranding, we need action. Nigerians are good people, very patient - The French and Russians had revolutions for much less injustice. First, the heart of Africa, now this. Stop taking the people for a ride, their patience is running out.

MR POSTER,
THE REASON NIGERIAN STUDENTS FAILED WAEC IS BECAUSE THEY DID NOT PREPARE PROPERLY. NOT BECAUSE PROF DORA WANTS TO REBRAND OR BECAUSE OF YARADUA'S FAULT. YES, WE AGREE THAT THE EDUCATION SECTOR SHOULD BE MADE ATTRACTIVE FOR HIGHLY QUALIFIED PEOPLE TO BECOME TEACHERS, YET EVERYONE KNOWS THAT A STUDENT DETRMINED TO MAKE O-LEVEL WILL MAKE IT NO MATTER WHAT. SOME OF US WROTE IT FROM VILLAGES YET MADE THE NECESSARY 6 CREDITS.

HOW CAN YOU RECONCILE THE FACT THAT MOST STUDENTS NOW RELY ON EXAM MALPRACTICES TO SCALE THROUGH WITH THE BILLIONS OF NAIRA INJECTED INTO THAT SECTOR ANNUALLY?

REBRANDING IS THE KEY THAT WILL INSTILL SELF-RELIANCE AND CONFIDENCE IN THEM AND THEIR NATION. IF THEY DON'T BELIEVE IN THEMSELVES OR THEIR NATION, THEY WONT READ TO PASS.

Can someone tell me what this re-branding is all about?
how do you rebrand a nation that has no light, no drinkable water, no security, no law, no good road, a nation where the beaches are littered with human poo and pee, where you see adult doing their thing at the corner and no one can arrest them?
Please, i think it is better to use that money to retrain the mind of the people as well as provide the basic amenities.

Guess who is going to be at the forefront of the rebranding BullManure? THE EVER LOVED NIGERIAN POLICE. THATS WHO? thats according to the Police affairs minister. at this point all i can do is appeal to Premadona Dora her need to explain to us/nigerians in detail what this whole rebranding swan song really entails and how she intends to go about it.

She can not fix anything else but somehow she can take on the national police and cause them to change? This I have to see!

Kobo, dont under estimate the ability of the premadona. she made sure every package of pure water had a nafdac number so why would u doubt her ability to stop constable danjumachiditaiwo from having the inbuilt N50 collection gene.

Roflmao!! I would really like it if we could follow the progress, or lack of, of this scheme. It would be a way to really understand the direction in which the yar adua government intends to go from here; I mean after 18 months in office is he ready to act or should we expect the same from him?

now we are talking rebranding without SOURCING OF FUNDS

DUGBE MARKET DON START BE THAT OH
CHOP MAKE I CHOP

RE-BRANDING INDEED

Long before this branding sing-song became an issue of national debate, I have said my piece.
https://www.nairaland.com/nigeria/topic-230994.0.html
You cannot be wearing rags if you own a textile mill; something must be wrong gnorw

Kobojunkie:

She can not fix anything else but somehow she can take on the national police and cause them to change? This I have to see!

Yeah,Re brand them to start collecting 50naira instead of the usual 20naira.

lukkie:

this re-branding thing is a waste of resources and further shows that this government is confused and has no direction. if we make things work - NEPA, healthcare, good roads and the rest of them - Nigeria would automatically be re-branded. dora akunyili is about to lose all the respect she earned over the years.

Exactly,
I mean what are we even talking about?
Must this gluttonic government shout before everyone realise the fact that they are not and may never get it right as far as moving the nation forward is concerned?
I mean,I was going through the dailies yesterday and I read about a rural telephony contract that was awarded for billions of naira with contractors fully mobilised(100%money wise) and nothing to show for it.This and many more are the issues that should be treated and properly addressed before jumping on another white elephant project.
Dora just opened another channel through which they will siphon monies again.
Very soon we shall see.

father ab:

Nigeria is actually a product- a product of our collective actions, Nigeria is a company- a company of good people who still remain one despite all the horrors we have been through.

Your question as to what the banks' CNN advert did for them, my answer is A LOT!
How many of our banks are listed on the london stock? Atleast I know of 2 (GTBank and Intercntal) You cant achieve that feat being in the dark despite an effective management in place.

I promise those of you naysayers, YOU WILL BE SILENCED very soon.

father Ab,
i would have loved to sit down with you to understand where this faith in the re-branding exercise comes from but I suspect that even that will be a useless waste of valuable time.

I'ld like to know if you know about the re-branding exercise of a bank called WEMA bank. Dora may want to learn from them why re-branding does not solve every problem. I would have loved to talk about the so-called "success" of GTBank and Intercontinental Bank's branding campaign but I guess learning from WEMA bank will tell us that there is a chance of failure even when you re-brand.

This re-branding thing is a joke. It cannot work. Even among nigerians the brand is not popular; they just want to flush the money down the drain. Come to Lagos and learn how to rebrand nigeria.