The attached contains the logo and slogan for the rebranding Nigeria project. Whether we like it or not, we must start from somewhere.

Of what use is re-branding if the actual product doesn't sell itself.Perhaps its the phrase that is confusing, the whole idea is brilliant if implemented with other sectors performing at least at average.

Rebranding project can be another national joke beos the bourgeoning capitalist, money minded politicians are interested in the total ruination of the proletariat and annihilation of the middle class. . while at the same time engaging in primitive accumulation

Dora will soon loose all the goodwill she has garnered all these years by persistence support to government positions which is
usually unpopular and
this re-branding rubbish.

We have to get our priorities right ;a hungry or jobless man can not be singing the re branding anthem.

They wasted over 1 billion in Heart Of Africa project and now this.

You dont need to be told that Fasola is re-branding Lagos.

naijakonet:

I guess the only business that works 100% in Nigeria is politics, I've seen lot's of morons fight their way into power and that ends the story. Nigerian does not need a re branding thing that they would spend our money on adverts running on CNN, who do they wanna deceive? Nigerians or the international community? Hmmmm!!!!!, I guess China didn't rebuild it's economy by 1st kick starting re branding,

The world today is a global village and those PDP folks that voted themselves into power are too blind to see this, we can end up re branding all we can and it would not take us anywhere, Let me give you guys my feel of what is happening in the global economy,

The west engineered the Globalization thing and didn't really envisioned how the whole sides of the coin would look like, Companies from the United States and other western European countries find it more attractive to do business in China (low labour cost), They started shutting down plants in the USA and Europe and headed off to China, What do you think happened to workers who worked these firms, Hmmmm!!! they got fired and somehow couldn't pay they mortgages and they Banks in return got some negative balance sheets and they now call it the Market Crunch, Why didn't our stupid leaders sit down and look into the globalization thing and re brand Nigerian Power Sector, Infrastructures and , so we could benefit from all these, See why China, India and other Asian countries are better than us, (Outsourcing!!!!!!!!!)

Now they want to get funds and buy new cars and build new mansions and , in the name of re branding, Please someone should tell them we don't care and give a damn about them, they have all failed us, Who would want to do biz in an economy that is driven by Generators,

Some of these ppl in power today attended some summits in which they signed accords that was supposed to help Nigeria get into the Globalization thing, they went there to drink tea and sleep in hotels that were not power by Generators, All i can say is shame on this bastards that call themselves leaders in 9ja, MAy they all see dooms day!!!! May everyone say AMEN!!!!

I'm out,

VERY GOOD OF YOU

It is so pathetic to think that does we believe to see the adversities of our great but unfortunate orphan of a country nigeria have come to a naive conclusion.

I wonder why we always like to take shortcut in all our moves in nigeria, Dora knows the nemesis of nigeria, she also know too well all the things to be corrected but she thought she could accidentally become the afternoon preacher of justice through campaigning and finally become the messiah of Nigeria.

The hidden question is, more money that ought to be invested into agriculture to improve our local production, the ability to convince that ought to be displayed among Pseudo-democratic dictators called Reps. to change them from cutting corners, or can she vulge that she doesnt obtain unecessary estacode like the rest of her surbodinate?, can you guyz 'imagine a kettle trying to scratch the back of a pot'.

Did she not see the deterioring manufacturing sector?, or is it the colapssed dunlop elite company that have relocated to another country due to unfavourable economy of Nigeria that you want to come and agree with you that the so called corrupt country has turn a new leave?,
what have we to show for it?,

ollykay:

It is so pathetic to think that does we believe to see the adversities of our great but unfortunate orphan of a country nigeria have come to a naive conclusion.

I wonder why we always like to take shortcut in all our moves in nigeria, Dora knows the nemesis of nigeria, she also know too well all the things to be corrected but she thought she could accidentally become the afternoon preacher of justice through campaigning and finally become the messiah of Nigeria.

The hidden question is, more money that ought to be invested into agriculture to improve our local production, the ability to convince that ought to be displayed among Pseudo-democratic dictators called Reps. to change them from cutting corners, or can she vulge that she doesnt obtain unecessary estacode like the rest of her surbodinate?, can you guyz 'imagine a kettle trying to scratch the back of a pot'.

Did she not see the deterioring manufacturing sector?, or is it the colapssed dunlop elite company that have relocated to another country due to unfavourable economy of Nigeria that you want to come and agree with you that the so called corrupt country has turn a new leave?,
what have we to show for it?,

Sad!!!

Dora Akunyili is Minister of Information AND COMMUNICATION!!!!! When she was first appointed, I was ecstatic because I thought MTN and co were in trouble - Madam Palaver was going to be on their neck to fix gsm charges and give us better service - so much for power to the people. I dont even want to imagine what must have gone down - or under the table!!! Instead she's diverting attention with this useless re-branding thing. Madam Do-Good, if you mean it, use the power of your office to ensure better service for your people!!!

marissa:

Dora Akunyili is Minister of Information AND COMMUNICATION!!!!! When she was first appointed, I was ecstatic because I thought MTN and co were in trouble - Madam Palaver was going to be on their neck to fix gsm charges and give us better service - so much for power to the people. I dont even want to imagine what must have gone down - or under the table!!! Instead she's diverting attention with this useless re-branding thing. Madam Do-Good, if you mean it, use the power of your office to ensure better service for your people!!!

Hey Auntie Dora, this is what we call rebranding !!!!!!!!

She could at least work on opening up the information and communication channels, in that country, between government and the people. She could focus on changing improving communication at the LGA, state and federal levels in that country. She could work on digitizing data at all levels so people can have better access to information anywhere in the country. She does not have to fix electricity or provide better health care, but in a country like Nigeria, there are a 1001 things a minister of information and communication can do to make things better in that counttry. Rebranding at this time is definitely not one of them.

Rebranding is about image making.

1.Dora presented and defended her ministry's budget proposal,she did not envisage rebranding then-dis gos to say dis project was not even thought of.

2.While she ll be telling the world dat niger delta is peaceful and safe for investment,expartriates will at the same time be kidnapped by dem mama boys.

3.While she ll be telling the world dat nigerian infrastructure can support their hard earned dollar investments,Dunlop and other coys will be closing shop,wareshouses and factories and relocate to a more stable Ghana.

4.While she ll be telling d world dat corruption is being tackled by the EFCC,Ibori's wife,etc will be quizzed in London for corruption.

5.While she ll be telling the world dat nigerians are gainfully employed,yahoo boys will be swindling mugus in spain,a 19yr old will be going to jail in lagos for duping an Australian widow.

6.While she ll be telling the world dat nigerians are not drug traffickers,a nigerian is being held in China for trafficking 87kg of hard drug.

7.While she ll be telling the world dat nigeria is a third world poor country dat will appreciate their coming to invest,nigerian pastors will be buying private jets without blinking their eyelids.

8.While she ll be telling the world dat health facilities in nigeria are worldclass,yaradua will be travelling abroad for medical check up.

Do we need to douse the flaring flame at the top without attacking the fire at the base?
Brand sells itself.

I was in a reception recently organised for Prof Dora Akunyili at the Lagoon Restaurant
You need to see how she tried to convince us about the importance of the project, despite the misgivings of people present there (including Prof Pat Utomi, Sen Mike Ajaegbo et al)

Kx:

Rebranding is about image making.

1.Dora presented and defended her ministry's budget proposal,she did not envisage rebranding then-dis gos to say dis project was not even thought of.

2.While she ll be telling the world dat niger delta is peaceful and safe for investment,expartriates will at the same time be kidnapped by dem mama boys.

3.While she ll be telling the world dat nigerian infrastructure can support their hard earned dollar investments,Dunlop and other coys will be closing shop,wareshouses and factories and relocate to a more stable Ghana.

4.While she ll be telling d world dat corruption is being tackled by the EFCC,Ibori's wife,etc will be quizzed in London for corruption.

5.While she ll be telling the world dat nigerians are gainfully employed,yahoo boys will be swindling mugus in spain,a 19yr old will be going to jail in lagos for duping an Australian widow.

6.While she ll be telling the world dat nigerians are not drug traffickers,a nigerian is being held in China for trafficking 87kg of hard drug.

7.While she ll be telling the world dat nigeria is a third world poor country dat will appreciate their coming to invest,nigerian pastors will be buying private jets without blinking their eyelids.

8.While she ll be telling the world dat health facilities in nigeria are worldclass,yaradua will be travelling abroad for medical check up.

Do we need to douse the flaring flame at the top without attacking the fire at the base?
Brand sells itself.

GBAM!!!!

The idea was just raised over 6 weeks ago and she's ready to implement it? She should put this through the pipeline while other sectors including hers do their homework.Thats not rocket science is it?Once the prospective investor/onlookers/observers whom the re-branding is aimed at sees the real deal they are more receptive and can make their judgments. You can't force people to look at you different if as a guardian you're all dressed up and your offsprings are in rags.

Rebranding project can be another national joke beos the bourgeoning capitalist, money minded politicians are interested in the total ruination of the proletariat and annihilation of the middle class. . while at the same time engaging in primitive accumulation

This grammar is enough rebranding for Nigerians.

Kaestro:

The idea was just raised over 6 weeks ago and she's ready to implement it? She should put this through the pipeline while other sectors including hers do their homework.Thats not rocket science is it?Once the prospective investor/onlookers/observers whom the re-branding is aimed at sees the real deal they are more receptive and can make their judgments. You can't force people to look at you different if as a guardian you're all dressed up and your offsprings are in rags.

Re-Branding Project Nigeria is like Washing A Dirty Linen In Dirty Waters. . .
The only place these set of Visionless Leaders are taking us is The NADIR in all facets.

@ Aderoy.
This shows how people will take day jobs helping us with our image.The ministry's website cannot even match this.

Wrong step in d wrong direction

I do not want to castigate anyone at this point. I do understand what the country is experiencing. Rebranding at this point is like telling a cancer patient at the height of chemotherapy with the pains and body chemistry changes associated that there is hope at the end of the tunnel.

Another angle to all this is this: The Greatest Professor of Marketing i know in Nigeria Professor. I. C. Achumba told me that the best way to destroy a bad product is to give it a very extensive, false and far reaching advertising as being wonderously perfect. Why? Because a trial will truly confuse and convince you.

Stay blessed all, Stay blessed Dora Akunyili, her detractors and her praise singers.

Those who embezzled hundreds of millions of naira under the camouflage of the Nigeria: Heart of Africa Project are not invisible spirits and the new Minister of Information and Communication should probe them and prosecute those found guilty.

The Nigeria: Heart of Africa Project failed woefully, because those who were contracted for the project fooled the Nigerian government and I know them all.

@Orikinla

Are you from bonny?

Hmmmm


What an Irony

Ex Madam Nafdac is trying to sell a fake product (Nigeria) .

Alder Consulting has questions to answer on how the Nigeria: Heart of Africa Project failed.

What's the idea? Brand idea - Heart of Africa ProjectTo accomplish this, Alder Consulting conceptualised what is known as the Heart of Africa Project (aka the Nigeria Image Project), a programme for Nigeria's ,
www.alder-consulting.com/ideas/Brand_Ideas/brand_hoa.asp

National programmes case studies - Federal Ministry of Information , The Heart of Africa Project – a programme for Nigeria’s image management and economic , In 2004, Alder developed a cohesive image programme for Nigeria to ,
www.alder-consulting.com/case_studies/national/

This adminstration looks slow and undirectional yet a lot has been achieved.

Lets give this woman a chance to lay her cards on the ground.

Have we asked of what she has set out to achieve?

This re-branding will help Nigeria better in this present time.

I have reserved my comments since this thread started simply because deep inside my heart, I weep for the youths of this country who cannot see beyond the past. How can we come to nairaland to criticize Akunyili's project when we do not fully understand the new approach she is introducing into giving Nigeria a great Identity?

ijaw_girl:

@Orikinla

Are you from bonny?

I came from Bonny on a working visit to Lagos.
My base is still Bonny for strategic reasons.

As I was saying Alder is responsible for the failure of the Nigeria: Heart of Africa Project and the sooner we investigate and prosecute the criminals who used the camouflage of Consultancy to swindle us the better.

we have to hinge more on implementation not just long turenchi.

this NAFDAC wonam has been an achiever lets allow her.

We cannot re-brand Nigeria by lip service and eye service.

When we can arrest, prosecute and execute criminals in the public and private sectors by firing them at the Bar Beach in public, then we can re-brand Nigeria.

Those who bastardized Nigeria are already included in the new committee on Re-Branding Nigeria.

Only a total revolution can salvage the image of Nigeria.