Designer wedding gowns can cost $6,000 or more, which is fine if that fits within the budget of the bride-to-be. However, according to a survey conducted for David’s Bridal stores, 55 percent of brides-to-be plan to spend no more than $800 on their dress.

Brides should consider whether they want an expensive dress that will be a family heirloom to be handed down from generation to generation, or simply an affordable but chic costume to be worn only on their wedding day.

Those who want to save time and money should carefully consider where, how and when they shop for their ideal bridal gown.
How to Shop for a Perfect Gown in Bridal Stores

When shopping at traditional bridal store, plan ahead.

Make appointments with bridal stores, ideally at least nine months prior to the wedding date
Shop during the week for better service; stores are busiest on weekends
Choose a reputable bridal store that won’t go out of business before the gown is delivered
Ask about a return policy, if there is one
If you shop at more than one store, take a break between them to avoid “white out” (confusion from seeing too many white dresses at a time)
Don’t feel pressured to buy a dress on the first visit; sleep on it
Bring a friend, a digital camera (if permitted), foundation garments and shoes in the heel height to be worn with the gown, and pictures or magazine clippings of favorite styles

“A bride should be aware of herself and her taste,” said Diane Pagonis, manager of Here Comes the Bride in Addison, Ill., in an interview.

While she encourages brides to bring in images of dresses they like, Pagonis said they should be open to different styles.

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