₦airaland Forum

naijababe: . Poor lexy indeed.

I am a self confessed deist, naijaman likes to call himself a logical Christian ( i don't know what that means o). The idea of 'reverting' is yet to cross my mind and is not something we've talked. I honestly don't know what his reaction would be.

ACM10: Dress sense - ZERO
You must be patronizing second-hand cloth dealers. Now I know why folks like you cherish their online importance. Truly, I will be disappointed if I meets you in person.

Ola one: Better to be slim, Jarus. Means you are healthy.

oyb: enter bad belle

this on look like photoshop

ItsModella: Nothing do the OP jor.

Make I sort through my computer find the picture wey I snap with Tony One Week.

ZACHIE: Maybe, i should post my picture with R Kelly...

Should i?

toluxa1: [size=13pt]Question to Jarus:

Would you say you are Rich?[/size]

CCampbell: This is by Greg Odutayo of Royal Roots.

THE MAKING OF SAKA: JUST FOR THE RECORDS

I did not want to talk about this but for the records, the character Saka was not created by any advertising agency for etisalat. Saka was created by Hafiz Oyetoro, Gbenga Windapo and myself for a Royal Roots TV series "House A-Part" as far back as 2004 and the series won best TV comedy in Nigeria as far back as 2005. Long before etisalat was in Nigeria. New seasons of the series currently run on Silverbird Television every saturday morning 10.30 - 11AM.

Also Hafiz Oyetoro as Saka with the series House A-Part only recently won the African Magic Viewers Choice Award (AMVCA) for Best Comedy in the Male category.

The advertising agency only adopted the character Saka for etisalat. They did not create the character. Just setting the record straight for prosperity...

On Hafiz, he is one of the most humble and down to earth personality in Nollywood today. Obviously one of the most talented too. So people, stop judging...

Enough said....

honeric01: Oh nice, does he still live in the UK or now in SA?

zumarock8: jarus which of them is u. Abi u dey fear? Althoug i predict ur the blacky with the overal jesey. The jesey long no be small

honeric01: Fortune now works with DHL?

Kamanda: I go soon post my picture with Kabiru Dangaya of Zamfara United.

If Mod no put am for front page,na big wahala oooooo.

Afam4eva: Was he in Nigeria or you were in SA?

You should have interviewed him for your blog though.

Mortiple: So to "BLACK" na problem?! GOD, please deliver Africans from COLO MENTALITY!

cold: Well,i've been around these parts much longer than you or most people have so frontpage don't mean a thang to me. If you're so miserable in life you've lost your sense of humour I haven't. Go deal with your issues!

cdz: Jarus, I'm just curious: will I be correct to assume that you imply that the best line of action is not to aspire to any values and to make no pretense about it? In other words, if I am a thief (excuse the strong word) and I don't pretend about it does that make me an okay person and make thieving in my case a less serious crime?

I hold the belief that there is only one moral standard for all humans irrespective of profession or circumstance of birth.

cdz: This is interesting. I was just wondering: why is it okay for Saka to port and wrong for Reuben Abati to do the same if the reason for Saka's action is that MTN pays more than Etisalat? Both cases involve switch of loyalty for personal (at the expense of ethical) gain.

In an effort to justify Saka's action someone on this thread referred to how a Pepsi truck driver was portrayed as drinking Coke in a Coke advert. That's different - he's just a faceless truck driver and not a brand ambassador. Which Pepsi brand ambassador have you seen advertising for Coca Cola? Do you think that Coke couldn't afford to pay them more?

I'm not quite sure of the official ethical position of the advertising profession on Saka's action but I know that as a person of conscience, there comes a time when you have to say no to a bigger pay simply because the offer clashes with your ethics and negates what you hold to be right and good and true. Saka may make money from this move BUT I'm afraid it won't last for long because with this he has shot himself in the foot as a brand.

Think about it: if you own a business and you have a fierce rival, would you rather be the first to employ Saka in your ads or wait for your competitor to use him first so that you can reap maximum second-comer benefits as MTN is doing? We all seem to agree that the smart thing is to do as MTN has done. One more question: while you and your rival in business wait to see who will use Saka first and lose, what will Saka be surviving on? Disloyalty is a serious flaw for any public figure and Saka will have to live with that tag for the rest of his advertising career.

I have always seen adverts as entertainment and nothing more. They never influence my choice of purchase. However, any discerning consumer will understand that the move by MTN is an act of desperation which actually does, in a certain twist of irony, portray Etisalat in good light as a veritable threat to the MTN business. And so if I were to go by adverts in making a choice, I'd choose Etisalat because the crowd will go with MTN on sentiments. I mean, why didn't MTN consider Saka before the porting era?

I am more interested in the dynamics that accurately assign judgments of right and wrong to the actions of men (self included). Saka's action is similar to Abati's: both are cases of a betrayal of trust for personal gains. Saka advertising for MTN is like some Nollywood characters accepting money and advertising a presidential candidate that they cannot in conscience vouch for. That for me is just so low. I mean, there comes a time when moral conscience just has to say NO to money. And until we cross that bridge as Nigerians, there's no point blaming the politicians or anyone who ever stole from us.

Confusion: Wahala dey
So its means that EPL n spanish league na just media hype

Reference: I don't think the regulators or whoever approves of these things will take kindly to the language and context of this advert as it affects the sensibilities of Nigerians. Doesn't portray us in particularly good light. I think its too crude to be real and coming from a foreign owned national teleco, no..... or i would be very surprised and disappointed.

Mustay: I'm not a fan of MTN but one has to really give thumbs up to their marketing department. There was no better way of making 'porting' apter than this.

Nice take over. Funny part is that the semi-literate fans can (and some will) follow him to the MTN port - the power of branding and goodwill this is!