₦airaland Forum

share the entries you have got so far lets see if you've got any. It seems your price is not turning people on anyway but good idea sha. I just want to know if the entries you have are innovative

wad up? How just saw an update of this post on my mail. How did the brian drain end? How was the ideas like? Did anybody push it? Can we see the entries - lol.

You see how I clearly skipped Tuface's name there. He is good. There is no contesting that but I don't think he has a music this year. The last from him was only me and the rest. Am just referring to all the new music out right now. You can put asa in there too but apart from that, nobody does it better.
Thanks for your opinion though

amblors:
they have good voices but (READ MY LIPS) they NEED music writers.
them and wizkid, great voices.

btw this i get the feelin this album is for babes.

best music in 9ja? SMH.

Lmao. Guy you are tripping. Which Nigerian music is for guys? All Nigerian music out now are for 'babes'. Don't even go there. All Nigerian music caters for babes and don't even call MI and the rest. When i want to listen to hip hop, I know where to find it. You can't call those things hip hop. My opinion is since Nigerian music is mainly singing and those type of songs - Psquare, dbanj, whiz kid and the rest, they should be on top because they have the talent more than others

amblors:
best music in 9ja? SMH.

I don't want to argue please, I just asked you to slip in a music that is better. simple. No argument

^^^^ If you hold any contrary opinion to this above. You need to wake up to reality. You dey dull yourself. 100 percent truth

Yes, you read the title right, I’m not jonzing you. Naija Music will never go mainstream in America (and by mainstream I mean like Estelle mainstream). Now, before you cyber crucify me for making such a bold statement, please read the full article (and maybe take a deep breath and step away from the computer for a few minutes if you’re really vexing).
Here are 3 reasons why Naija Music will NOT go mainstream in the US:

1. Artistes sing in languages and use phrases and terminology unfamiliar to most Americans

This is probably the most obvious reason. Most Naija Musicians sing with a mix of English and Pidgin. A large number of popular Naija Music artistes also sing in their native language which is completely foreign to most Americans.

For Africans “who dey hear pidgin well well” it’s hard to put yourself in the position of someone “who no sabi am at all”. For someone who has never heard this language and doesn’t understand the basis of it, it literally sounds like you’re speaking gibberish.

2. African culture holds very little influence in America

Unlike Hispanic culture, African (particularly Nigerian) culture holds little to no relevance or influence in American culture which is just another barrier to the acceptance of Naija Music on a mainstream level.

In America, the Hispanic population (people of Central and South American origin) is the largest minority population in America which means that not only does this population surpass the amount of black people in America; it is a group that holds a large amount of cultural influence. Extensive exposure to Hispanic culture and language made it easier for Reggaeton to become mainstreamly popular in America.

3. Generally speaking, Africa as a whole carries a negative connotation in America

How many times have you heard stories or seen black Americans denounce their African lineage? These people would rather embrace their slave background than attempt to identify with African culture. For most Americans, Africa is a poor “country” filled with people who live in huts and have no access to clean water or electricity (thanks to the media).

Regardless of the fact that it’s totally false, this is still the vague perception of Africa within America which prevents African artistes from making a connection with their American audience because they will be seen in such a light.

But aren’t there a lot of internationally recognised Naija Music artistes already?

Yes, however MOST of the people outside of Africa that listen to Naija Music and attend shows are Africans living in those countries or first/ second generation immigrant children who have African parents which therefore means that the culture is not entirely foreign to them.

What about G.O.O.D Music signing Don Jazzy & D’Banj?

Well, until we see what that collaboration produces, we can’t use it as an indicator to gauge how well Naija Music will be received in America. Kanye West has done collaborations with other International artistes trying to make their way into the American market with no success (more on that later) and even the song “Lift Off” Don Jazzy co-produced for Jay-Z & Kanye’s new album did not have a typical Naija Music feel to it so I’m eager to see how they will infuse Naija style into G.O.O.D Music.

IMPORTANT: Naija Music is not the only international style that’s trying to crossover to the American market. In Asia, “KPop” otherwise known as Korean pop music along with JPop(Japan) and CPop(China) have been attempting this for the past few years. Korean pop music is essentially the Asian equivalent of Nigerian Music in terms of popularity across their continents of origin.

Some of these Asian artistes have done collaborations with American entertainers like Lil’ Kim and Kanye West in addition to collaborating with American producers to release songs that would appeal more to the American market. Despite this and other forms of exposure within America, KPop singers still haven’t managed to crossover on a mainstream level and you wanna know why?

Because the cultural barrier is too large. Just like Naija Music artistes, KPop musicians sing in foreign languages mixed with English and exude aspects of Asian culture that Americans can’t relate to.

And FYI, just like some Naija artistes (M.I, PSquare, & Tuface), some KPop artistes were also profiled on the Wendy Williams show and other American talk shows; one of them even went on tour as an opening act for the Jonas brothers. Again, we’re not the only ones trying to make it in America.

The interesting thing about all of these American TV appearances is that instead of warming these artistes up to the American audience, it actually just increases the artiste’s profile and popularity within their original fan base.

A Few Words about Nneka & Asa

Both of these women are extremely talented, internationally recognized Nigerian artistes. HOWEVER, they are an exception to the typical Naija artiste gaining worldwide attention.

Asa: Asa spent a large part of her childhood in Lagos but, she did not get international musical recognition until she returned to France (her birthplace). Asa is described as a ‘Nigerian-French singer’ whose style is soul and jazz. She is signed to an independent European label which technically makes her a European artist whose musical style is influenced by Nigerian culture. Many of Asa’s concerts and interviews are in French and in many cases she is internationally recognized as a European artist.

Nneka: Similar to Asa, although Nneka grew up in Nigeria, her musical career grew out of Europe. Nneka is also signed to a European/ international label which means that although she is African, she is also considered to be a European Artist. Nneka’s international recognition grew out of Hamburg, Germany and spread to other parts of Europe. Her sound is described as “soul, hip hop, R n B, Afrobeat, Reggae and Jangle Pop”.

The main points to realize about Asa and Nneka’s careers are that although they are African and sing with Naija influence in their music, their musical careers did not develop in Nigeria, they are not signed to Nigerian Labels and therefore cannot be categorized as typical Naija artistes.

So, If I don’t think Naija Music will go mainstream what DO I think is going to happen?

Well, a few things actually:

1. It’s possible we will see/hear an influence of Naija Music in some American songs that may or may not become mainstream. Depending on what artiste and producer creates the tracks and how well it’s done will determine the level of success the influence of Naija Music will have in American pop music.

2. Other Naija Music artistes may get signed to major American labels. To make their sound sell in America, the artiste’s style will be a watered down version of the typical Naija sound.

3. The quality of Naija music will continue to improve and new superstar artistes will emerge.

Final Thoughts: African artistes should continue making music that cater to the tastes of their true fans, people who not only enjoy listening and dancing to their music but who also understand and appreciate the culture behind the music.

**BREAKING** Did anyone see the Naija Cypher on the BET Hip Hop Awards tonight?! No??… Oh, me neither, I guess that proves my point.
http://www.notjustok.com/2011/10/11/why-naija-music-will-never-be-mainstream-in-america/

https://www.youtube.com/watch?v=Xmk2h4--QDg

Just playing 'Me and You' online and I dare say this is the BEST song in Nigeria this Year period. (Guess its a 2011 song abi?). Why are they not getting that publicity they deserve? Those guys are the best melodious singers in Nigeria, though I don't care about that Yori Yori nonsense. They have the best music in Nigeria and they are not getting much shine. smh. Anybody that thinks otherwise should post a music that is better than 'me and you' so far. Its time you people start promoting talent than those talentless hip hop wanna sing people you vibe you and I always see here - whizkid, psquare, ice prince and the rest. After you will say your music is not appreciated overseas when you adore crap
Nigerians and their music taste.
My 2 cents
* Bracket, if you are reading this, step up on your videos too*

No pun intended oh. #justsaying

fyeee. Eminem is GOAT hands down. This cypher is a wrap of skills hands down.
Naija cypher? Trash. I saw some pics of the guys in the studio rapping from blackberry. BET would have thrown that in the trashcan

^ Theatre as usual

contact moi, I will share knowledge with you on that and also tell you better things to promote and make money. You shouldn't have wasted money on google. Reach me on promiseed@yahoo.com

First you are fo, ool for embarking on virtual/phone business in Nigeria. Second, contact NCC, they should have registered their line

WtF!!!

Sack him and get sacked Aso rock connect

lmao at TB Joshua laughing his way to the bank. This is an era of hired prophets. Obviously the prophet that came to pray for them was paid. This is confusing really. But Nigerians, seriously? Some people believe TB joshua? Its like saying orange and apple are the same thing
TB JOSHUA --> 0-1 ---> 3 pts --> win
Match  -----> 2-2 ---> 1 pt --> draw
Definitely not the same thing. They drew the match naturally. Lets talk about it. How and why they lost

Lagos is the least popular, followed by Ebonyi

Hahahaha, ebook vs video streaming in Nigeria today, I get the trick. To get this dude to keep quiet. Seun, you no you wont attempt that business suicide. Atleast you no more than that. Remain with the book jare and if you want to spice it up a bit rent dvds and sell electronics unless this shop is about to be opened in 2050. This guy has no point. See how he is happy that the scope has changed. Nothing has changed from this contest. Seun just wants to sample your lame ebook ideas and probably laugh over it. Lets see if any of the contestants will cite ebook. Lol. Books are still selling in America with all the ebook marketing talk. People still have their library cards stuck, bring it down to Nigeria and thats more 40 yrs for books. End of discussion.
*Bored here, thats why am even replying*

Come you this chime assistant. STOP spamming the forum. Admin need to charge your a.s.s for this mindless publicity

Ruseeeee. What of madam? Is madam clean too? Even if I take a pinch out of that, El rufai cannot say that now.

You miss road? Is this FCFAland?

RIP to a great innovator

Since the people here unabruptly terminated our converse, www.nairaland.com/nigeria/topic-772970.64.html#msg9282894 I think we should chuck it up and end it here.
,  October 2011 and book selling are still expanding. Practical example
http://keligwyn./2011/10/03/a-sure-sign-that-the-printed-book-is-not-dead/
Also read the comments and sample people opinion. Don't live in 2020, we are still in 2011. I hope you digest this well and dont run back here with half baked, unsampled, and unquantifiable, anti/alien business opinion. You asked for links, ve given you a million though you fail to admit you are not built to be an enterpreneur. If you want quick profits, big money, start a telecommunication outfit asap lmao. Dude you are unscientific

I hope you still understand why I still care to reply you - so that you dont misinform people with your thinking. Obviously, I have been teaching you a lot of things here. To start with an entreprenuer DOES NOT consider trends entirely, they consider underlying and consistent profits. An Entreprenuer will consider ok, the market is going two, how can I profit from them both. The Nigerian market will continue to live majorly on books for a projected 10 years time before 'ebook hurricane' eventually grip us. Thats if it will. So the OP is trying to capitalize off this market and with time we will be seeing the direction the market will go and make adjustments. Atleast people still care about books in universities, schools etc. The problem is you just want to argue. Just a quick googling, ve seen many libraries already smh. You are either lazy or blind arguer.
EBooks/Paperbacks, Ebooks and Paperbacks at NYtimes. How it works www.nytimes.com/best-sellers-books/overview.html
More reading http://writersweekly.com/the_latest_from_angelahoycom/006847_07272011.html
oya bring more logic thats not business

I admit ebooks are competion 4 books but then its a healthy one. And marketing and ideas will choose the winner and ebooks have a better chance of fading away.

Research are on by innovative thinkers and here is one

http://wired.com/techbiz/people/magazine/17-06/st_thompson

Seun this is the business you plan to do, its successful in America & collaborates my points

http://nytimes.com/2010/10/20/nyregion/20textbooks.html

smh, Justwise you don help me come up with that stuff about ucas payment wahala? Abeg

Why are there still profitable libraries in foreign countries even with the mighty e-readers, technology and high conversance with technology?
Why are there  still New York Times best sellers and sales have not slowed or affected with all the e-reader hype and statistics?
So you think 100 percent of Nigerians and world citizens will dump books - even 50 percent by 2020?
So Nigerians will keep failing SSCE because they dump reading for Facebook and BBM?
So booksellers are now closing shops or planning to do so because of threat to business?
So parents in the next few years will quit buying textbooks for their kids soonest and simply hand them kindle devices as textbooks?
Reading to grasp and understand is more effective with books than e-readers; E-readers are for quick articles, news and the rest?
So you are comfortable with reading and understand all 100+ pages of an educational material on an e-reader at same time?

Apart from coca cola, tell me a business that has lived strong and remained on top for 40 years? There are always alternatives in business. Even apple will be booted off the market by 2016. Check how many libraries are still vibrant in America or the UK you are and because Nigerians are like you this market remains untapped here. See how fast you opened an online publishing. You have not yet told me how much you are making from it yet. Bet you'd have made more if you sold books.

do some google search and see the percentage of people that use internet in nigeria. Now I never said it would never improve but what I said is it will NEVER touch book sales. Check new york times best sellers and see how many books are selling. The world is not Nigeria, they never dump anything. People are still publishing books everyday. Celebrities are getting books out daily and its selling. DONT FALL TO GIMMICK STATS of Ereaders, those are marketing. They are sponsored. I always tell you to compare sales on amazon. I will open another thread where we can talk this and get you the facts. Book/music/movie renting/distribution is a big untapped market in nigeria.ing. People are still publishing books everyday. Celebrities are getting books out daily and its selling. DONT FALL TO GIMMICK STATS of Ereaders, those are marketing. They are sponsored. I always tell you to compare sales on amazon. I will open another thread where we can talk this and get you the facts. Book/music/movie renting/distribution is a big untapped market in Nigeria.

OH really, then you mean we will all be in heaven by 2020. Good look but books will always remain books to heaven. 2020 is just 9 yrs from now. Ereaders have NOT affected best selling publishers from making their sales. What will happen is new ipad will come that will replace Ipad 2 but NOT books. Publishers will still be around by 2020 and their sales will not reduce. Its just better because they will earn from both sides. Remeber, not everybody fancies and uses phones for that matter talk more of ereaders- Kanye west. Guy get links, support these your pessimisms. I will get a million when am off this

Nah, in two years, I've grown the business. How many Nigerians use the internet? How many literate people do we have in Nigeria? And since the book culture has not died with the inventors of internet, you think it will die. The fact is many people fall to hearsay in naija easily and give up. You hear books are not selling no more and you jump in the thought. How many sales of the ebook have you sold online? Am thinking, how would I even buy a fiction book in ebook format? Lmao. I bet you will NEVER enjoy reading it. There is a difference between professional and indigenous books (you need them)- even if I fall into the tot that I will not be allowed to rent indeginous books what about during projects, assignments and seminars, bet you need all books and bro go to abebooks.com, textbooks.com and see how much they are caking. I market for them online and during august, sales are out the roof. And they tell you ebooks sell more,  Lmao - marketing. Even used books sell like bread. And this are the people that invented, use and own the net. Bro the truth is marketing died in Nigeria and business died with it.