₦airaland Forum

Bros,I am also interested.Pls send detailed info on how it works to chimanwankwo@ymail.com

I am a businessman and would like to invest in tv.does anybody out there know how much it costs to start a tv station and the process?Does anyone also know what the Return on Investment is like.

Sholyb is right.Marriage has to be worked on.But I dnt really think I have the patience.

There are several sides to this issue.Look,lets not kid ourselves.I attended a workshop on prostitution once,and I told them point blank,that as long as poverty and hardship remains ,promiscuity will continue to thrive.

I am married and once dated a single girl.She loved the money and made herself available.Even when I told her I was married and we ought to stop ,she still continued to insist on still banging me.So please ladies dont take the moral high ground.The truth is life is hard and lots of ladies feel that if for 10 minutes of work they can satisfy their economic needs,why not ?You love the money and what it can buy u.

u guys are smart

Simo,lets face it.easy money is hard to turn down.If u r  a male and earn a living somehow,u r already a target.babes are already giving u come on signs.I have a friend who innocently once asked a babe if he cld have a drink with her and she suggested that they go to his place for the drink.What kind of thinking is that?Even if u didnt have it in mind,as long as u r an income earning male,u r propositioned even by ur wives friends.

Ohisi,Call me wot u like.I've made my point

There are several sides to this issue.Look,lets not kid ourselves.I attended a workshop on prostitution once,and I told them point blank,that as long as poverty and hardship remains ,promiscuity will continue to thrive.

I am married and once dated a single girl.She loved the money and made herself available.Even when I told her I was married and we ought to stop ,she still continued to insist on still banging me.So please ladies dont take the moral high ground.The truth is life is hard and lots of ladies feel that if for 10 minutes of work they can satisfy their economic needs,why not ?You love the money and  what it can buy u.

There are several sides to this issue.Look,lets not kid ourselves.I attended a workshop on prostitution once,and I told them point blank,that as long as poverty and hardship remains ,promiscuity will continue to thrive.

I am married and once dated a single girl.She loved the money and made herself available.Even when I told her I was married and we ought to stop ,she still continued to insist on still banging me.So please ladies dont take the moral high ground.The truth is life is hard and lots of ladies feel that if for 10 minutes of work they can satisfy their economic needs,why not ?You love the money and what it can buy u.

A brief Company Profile of
CellmarkLimited RC 612 669
Compiled by Chima Nwankwo ANIPR
MBI,2nd Floor, Ogun State House, Ralph Shodeinde Street,
Central Area, Abuja

M:+(0)234 705 570 5004,(0)234 802 359 7255
E :cellmarklimited@rocketmail.com
W:www.cellmarkpr.com
The Cellmark Vision



To become the biggest, one stop Mega Media and Branding Solutions Shopping Mall on the African Continent consulting to and providing turnkey solutions for Governments and Multinationals facing Media and Branding Strategy Challenges .In all of this, our desire is to maintain the agility that gives Cellmark the ‘Advantage’



The Cellmark Mission


To become the Media Relations, Branding and Events Strategy Consultancy of choice in the West African Sub Region and the very first to be quoted on the Nigerian Stock Exchange.



Who is Cellmark ?
Cellmark Limited is a Media Relations, Brands and Events Strategy Consultancy that was incorporated by the Corporate Affairs Commission of the Federal Republic of Nigeria under the Companies and Allied Matters Act in 2005 with offices in Lagos and Abuja.
Though relatively new to the fledgling Media Relations and Brand Strategy Consultancy sector, Cellmark Limited continues to leverage on working relationships within the industry to routinely outsource work to and liaise with partners in Nairobi, Kampala, Daar es Salaam, Addis Ababa and Johannesburg.
It has since provided customized Media and Brand Strategy Consultancy services to big and small players alike in the public and private sectors across the African Continent.


What Cellmark does:
Cellmark Limited uses a unique 6 step formula to approach and then unravel the underlying issues in every client’s brief.
To put it mildly, in formulating currently used guaranteed systems and processes, Cellmark Limited has discovered that no matter how similar the symptoms, no two scenarios are ever the same as far as Media and Brand Strategy Consultancy is concerned.
Making optimal use of cross-border experience, Cellmark Limited uses long standing partnerships to deploy both traditional and new media as well as Brand Strategies to ensure that clients get the right kind of high ‘mileage’ and ‘positive’ visibility.
The Cellmark Advantage
Cellmark Limited already has a wide network of powerful working relationships across the African continent that can be deployed to your advantage on receiving your brief. A lot of bureaucracy and red tape is sidestepped and we get you tangible, measurable results immediately.
Besides, Cellmark Limited is run primarily by Consultants most of who are former Senior Broadcast Journalists and who also have a very sound footing in the dynamics of the International Media and Global best practices in branding strategy.
Also because the company has a lean and mean, mobile structure making optimal use of Broadband Technology it is able to hit the ground running for its clients .Speed and Accuracy; both crucial factors in the international business mix are guaranteed.
It is a winning mix that is aware of the intricacies of marketing communication and stretches your ad spend to the max and presents you with a solid Return On Investment.
Believe it or not the painful truth is that it is during prime time when those fantastic ads that you have paid a King’s Ransom for come on air; that Daddy suddenly realizes he needs to use the bathroom and Mummy remembers she’s cooking dinner.
Let’s help you and your organization get a lot more mileage out of your ad spend.



Cellmark Limited
has working relationships with the following Int’l Media
1.A24 Media, Kenya
2.
3.CNBC Africa, South Africa
4.GTV, Uganda
5.Spintelligent Pty., South Africa
6.Newstar TV, Kenya
7.The Citizen, Tanzania
8.Kapital FM, Uganda
9.Baraka FM, Mombasa
10.Capital FM, Kenya
11.Radio Sapientia, Uganda
12.Ethiopian TV, Ethiopia
13.K24 TV, Kenya
14.Al Jazeera
15.CNN
16.BBC
17.
Cellmark Limited also has working relationships with these local media outfits.
1.Channels TV
2.MBI
3.Silverbird TV
4.AIT
5.LTV
6.NTA Network
7.COOL FM
8.RHYTHM FM
9.HOT FM
10.ASO FM
11.The Business Eye
12.Daily Times
13.This Day
14.Business World
15.The Guardian

The Cellmark Team
Lead Consultant/CEO

Chima Nwankwo, currently leads the management team at Cellmark Limited. He is a TV Anchor/Editor of over a decade’s standing . He began his career while still a student at the University of Jos, as a Disc Jockey on Radio Plateau 90.5 FM in Nigeria, before moving on to become Deputy Editor of Citywatch Magazine. He then began a stint with TV that has seen him work in beats as varied as Sports, Foreign Affairs, Business, Health and Politics. He led the Sports Desk at Nigeria’s award winning Independent News Station, Channels TV.He was Deputy Editor(News and Current Affairs) at Superscreen TV, and pioneered the Abuja Bureau of Business TV.
He is also an Associate Member of the Nigerian Institute of Public Relations and a proud Alumnus of The Fate Foundation. When he’s not running the Company, Chima is a contributor to A24 Media, Reuters TV, Al Jazeera and CNBC Africa among several other international media.



Comfort Emessiri is Senior Consultant(Legal).She is an Attorney specializing in Corporate Affairs, Regulatory Issues and
Tax Matters .When she’s not in court she’s knocking together deals in Abuja’s lucrative Real Estate market. She is a graduate of law of the Delta State University, Abraka and a Barrister, Solicitor and Advocate of the Supreme Court of Nigeria and currently has her law practice in Abuja.





Cellmark’ s Satisfied Clients
Cellmark Limited’s clients over time have included such local and multinational brands as
1.Students in Free Entreprise International, Nigeria

2.The Volunteer Corps, Nigeria

3.The Ministry of Solid Minerals Development, Nigeria
4.The Fate Foundation, Nigeria
5.British-American Tobacco

6.Chevron Texaco

7.National Broadcasting Commission, Nigeria

8.Exxon Mobil

9. Federal Capital Territory Authority, Nigeria
NB-Cellmark Limited was the Official Media Partner to the Infrastructure Projects and Development Series of Conferences, IPAD 2008,Abuja organised by Spintelligent Pty. South Africa. =






Cellmark’ s Present Clients
1.Unity Bank Plc

2.Spintelligent Pty, South Africa

The Untapped Power of the Press Release-28/01/09


By Chima Nwankwo
CEO, Cellmark Limited,
Abuja
M:+234 (0)705 570 5004
E:chimawankwo@ymail.com
W:www.cellmarkpr.com

As someone who has practised as a TV Journalist for most of my working life, I must point out from the onset of this paper that I have a particular bias for my colleagues in front of ,and the unheralded army of behind the camera people who make it all come together on TV.
The traditional press release as we know it today has taken quite a bit of bashing from mostly lecturers of Mass Communication and Media Studies as well as other intellectuals who see it as a rather laid back means of getting publicity. As a matter of fact many do not see it as a bona fide tool of Public Relations. Indeed even Reuters, the BBC and Channels TV on the local scene insist that their reporters do not use Press Releases to write stories.
So when your boss calls you up in the middle of the night and says he wants an official reaction in the papers the next morning to a controversial issue concerning him directly, what’s a PR practitioner supposed to do?



For one thing you must understand that a lot of the World’s media are primed to spot the press release and shoot it down a mile off. This is not as a result of sadism but because the painful truth is that not much thought goes into the writing of most press releases.
For instance most press releases lack depth. I’m not saying that the P.R.O. should make the release more intellectual. However, let me say that the best releases which actually stand a good chance of being used are timely, topical, free of typos and most importantly, are actually newsworthy.
Let me explain. News as the name connotes must be new to say the least. The biggest rule in the news business is freshness. Followed by accuracy , fairness and objectivity. The story must be new or perceived to be so. This means that even if the issue of the press release is one that the public is tired of or story fatigue has set in, the P.R.O. has to think like a journalist and uncover a new angle, spin or twist to the story. He must click the refresh button on the story. Contrary to the popularly perceived notion, Public Relations is not just about wining and dining. The document must also contain correct facts , numbers, dates and names of key people in the organization. It must also contain relevant information such as the mobile telephone number and e-mail of the CEO(not a land line please!) who can be reached at short notice in case reporters want to confirm, check or recheck certain facts. The story must be topical or relevant to other news events. It must connect to the day’s news agenda. In fact you as a PRO can use your release to dictate the day’s news agenda. This by extension of implication means that the PRO must be on top of events not just in his narrow field but in General Current Affairs as well. I can tell you from experience without mentioning names that the easiest press releases to use are often tied to the most burning issues of the day. Have you ever noticed that some people appear to have stories on themselves or their organizations in the papers everyday ? The chances are that they are offering media outfits good news content. Its difficult to turn down people like that.
So the next time those kind of documents come in the average journalist actually thanks the PRO for making his life easier.
Please try to ensure that your press releases are free of typographical errors. There are few things that annoy a sub-editor who is under intense pressure at 1am in the morning trying to produce the daily paper more than a badly typed press release full of grammatical errors. At times like those it is easier to chuck aside a scrap of paper that doesn’t seem to add value to an editor’s life than begin to make long phone calls back and forth and send e-mails trying to confirm a vague story.

It is imperative that the PRO must learn a bit of journalism or at least how the media works. For instance , the press release must contain an identified source. There must be quotations from somebody senior enough to speak on behalf of the company. A trade secret which I will reveal to you against my better judgement is that you can actually send a PRO to get other points of view on a matter from your adversary or if you don’t like that idea; you can always do a vox pop .
The point of the exercise is that when you do write your story it will be accurate , objective and balanced. A complete story and every journalists dream.!

Another secret is that if you’re really serious about getting publicity for yourself, get embroiled in controversy. There’s nothing like using sugar to catch ants. Can you calculate how much Salisu Buhari, Femi Fani-Kayode, Chimaraoke Nnamani, Ken Nnamani Patricia Etteh, Nuhu Ribadu, etc owe the media based on the sheer amount of high but not necessarily positive visibility they have commanded in recent times. Other apt examples are Adams Oshiomole, Dr Pat Utomi, Donald Duke or on the foreign scene, Bill Clinton. He was in Nigeria for the 14th This Day Awards this month. The man is no longer President but when he clears his throat to speak everyone is silent. These men are a reporters delight. At any point in time they have something very relevant, profound and catchy to say about any event under the sun. They are news makers.
First of all you can’t afford to send shotgun press releases to all the media outfits you know. You must target them if you really want your story to be used.
If you are writing to a TV/Radio News Editor, your story must be focused. It must have an interesting , catchy and engaging lead or as the Reuters handbook of Style puts it, ’It must be able to tell the viewer something he does not already know.’ The release must be able to answer the question ‘so what’? If you as the PRO can’t answer if asked ‘so what’s the big deal about your own story ?’, then don’t expect the editor to do it for you.
The ideal press release should be made of the intro or lead, explanation, amplification and summary. Below is a graphic example of a news script.




CHIMA/OSODO/REUTERS JOS POST ELECTION VIOLENCE JOS/ 01/12/08

THE CITY OF JOS WAS DESERTED WITH SHOPS LOCKED AND HEAVILY ARMED SOLDIERS WALKING THE STREETS.THE WRECKAGE OF BURNT CARS ,SET ABLAZE BY IRATE MOBS IS AN EYESORE.NO PART OF THE TOWN WAS SPARED.ACCORDING TO EYEWITNESS REPORTS,CLASHES ERUPTED ON FRIDAY IN JOS CITY FOLLOWING THE FINAL ANNOUNCEMENT OF THE RESULTS OF THURSDAY’S LOCAL GOVERNMENT ELECTIONS BY THE PLATEAU STATE INDEPENDENT ELECTORAL COMMISSION.THERE WAS SUSPICION OF RIGGING OF THE ELECTIONS AND FIGHTING BROKE OUT.AS AT YESTERDAY THE DEATH TOLL ACCORDING TO UNVERIFIED SOURCES HAD RISEN TO 153 PEOPLE. THREE MAJOR CHURCHES WERE DESTROYED FOLLOWED BY REPRISAL ATTACKS THAT SAW MOSQUES BECOME MAJOR TARGETS.
MEANWHILE,SOME PEOPLE HAVE TAKEN ADVANTAGE OF THE CHAOS TO LOOT THE SHOPS OF DESTITUTES WHO HAVE FLED THE FIGHTING.FOR INSTANCE THESE 500 MEN WERE ARRESTED WITH CRUDE WEAPONS LOOTING TYRES ,CAR BATTERIES,CARTONS OF MILK AND MONEY FROM SHOPS.
THE LAST TIME JOS EXPERIENCED VIOLENCE OF THIS MAGNITUDE WAS IN 2003,WHEN THERE WAS FIGHTING SPARKED OFF BY ETHNO-RELIGIOUS TENSIONS.THE FIRST TIME FIGHTING BROKE OUT WAS IN SEPTEMBER 2001.THERE IS A LONG -STANDING POWER TUSSLE OVER THE POLITICAL DOMINANCE OF JOS NORTH LOCAL GOVERNMENT AREA BETWEEN THE LARGELY MOSLEM HAUSA SETTLERS AND OTHER CHRISTIAN INDIGENOUS GROUPS LIKE THE BEROM,ANAGUTA AND AFIZERE.

FOR NOW ANYWAY,THE MILITARY CONTINUES TO PATROL THE CITY AND HAS ISSUED STRICT INSTRUCTIONS TO TROOPS GUARDING PARTICULARLY VOLATILE AREAS OF THE CITY LIKE NASARAWA,ALI KAZAURE,CONGO-RUSSIA,MASALACHIN-JUM-MAA,RIKKOS,GANGARE , ANGWAN ROGO AND ANGWAN RUKUBA.THE REUTERS TV CREW WAS NOT ALLOWED PERMISSION INTO THE HOSPITAL WARDS WHERE THE INJURED ARE BEING TREATED.FOR NOW THE ARMY HAS BEEN ISSUED WITH A SHOOT FIRST,ASK QUESTIONS LATER ORDER AND THE DUSK-TO-DAWN CURFEW HAS BEEN EXTENDED INDEFINITELY.
CHIMA
This is not a perfect script and is quite lengthy for a tv news script because the visuals of the Jos crisis were quite lengthy and were rolled as the story was read. The ideal story should be between 6o and 90 seconds. But its a general idea of what an editor wants to see. Besides it answers the ‘so what’ question.



In summary according to the Reuters Style Guide, you must
1.Look for a new fact ,angle, interpretation and reaction and use it to ‘tell the reader/listener/journalist something he doesn’t already know’.

2.Tell the story in the first 2 paragraphs. The lead paragraph is key. If you get it right, the rest will follow in the remaining 1 or 2 .

3.Make the headline powerful.
This is the only reason a tired editor may bother to open and read your e-release.
4.Make sure your story is balanced and objective.
And before I go, you must find out and make sure your press release gets to the paper/station before its deadline. Believe me every media outfit has one and its your responsibility as a PR Practitioner to find out when these times are.
Good Luck!
Chima Nwankwo
CEO, Cellmark Limited,
Abuja
M:+234 (0)705 570 5004
E:chimanwankwo@ymail.com
W:www.cellmarkpr.com

The Untapped Power of the Press Release-28/01/09


By Chima Nwankwo
CEO, Cellmark Limited,
Abuja
M:+234 (0)705 570 5004
E:chimawankwo@ymail.com
W:www.cellmarkpr.com

As someone who has practised as a TV Journalist for most of my working life, I must point out from the onset of this paper that I have a particular bias for my colleagues in front of ,and the unheralded army of behind the camera people who make it all come together on TV.
The traditional press release as we know it today has taken quite a bit of bashing from mostly lecturers of Mass Communication and Media Studies as well as other intellectuals who see it as a rather laid back means of getting publicity. As a matter of fact many do not see it as a bona fide tool of Public Relations. Indeed even Reuters, the BBC and Channels TV on the local scene insist that their reporters do not use Press Releases to write stories.
So when your boss calls you up in the middle of the night and says he wants an official reaction in the papers the next morning to a controversial issue concerning him directly, what’s a PR practitioner supposed to do?



For one thing you must understand that a lot of the World’s media are primed to spot the press release and shoot it down a mile off. This is not as a result of sadism but because the painful truth is that not much thought goes into the writing of most press releases.
For instance most press releases lack depth. I’m not saying that the P.R.O. should make the release more intellectual. However, let me say that the best releases which actually stand a good chance of being used are timely, topical, free of typos and most importantly, are actually newsworthy.
Let me explain. News as the name connotes must be new to say the least. The biggest rule in the news business is freshness. Followed by accuracy , fairness and objectivity. The story must be new or perceived to be so. This means that even if the issue of the press release is one that the public is tired of or story fatigue has set in, the P.R.O. has to think like a journalist and uncover a new angle, spin or twist to the story. He must click the refresh button on the story. Contrary to the popularly perceived notion, Public Relations is not just about wining and dining. The document must also contain correct facts , numbers, dates and names of key people in the organization. It must also contain relevant information such as the mobile telephone number and e-mail of the CEO(not a land line please!) who can be reached at short notice in case reporters want to confirm, check or recheck certain facts. The story must be topical or relevant to other news events. It must connect to the day’s news agenda. In fact you as a PRO can use your release to dictate the day’s news agenda. This by extension of implication means that the PRO must be on top of events not just in his narrow field but in General Current Affairs as well. I can tell you from experience without mentioning names that the easiest press releases to use are often tied to the most burning issues of the day. Have you ever noticed that some people appear to have stories on themselves or their organizations in the papers everyday ? The chances are that they are offering media outfits good news content. Its difficult to turn down people like that.
So the next time those kind of documents come in the average journalist actually thanks the PRO for making his life easier.
Please try to ensure that your press releases are free of typographical errors. There are few things that annoy a sub-editor who is under intense pressure at 1am in the morning trying to produce the daily paper more than a badly typed press release full of grammatical errors. At times like those it is easier to chuck aside a scrap of paper that doesn’t seem to add value to an editor’s life than begin to make long phone calls back and forth and send e-mails trying to confirm a vague story.

It is imperative that the PRO must learn a bit of journalism or at least how the media works. For instance , the press release must contain an identified source. There must be quotations from somebody senior enough to speak on behalf of the company. A trade secret which I will reveal to you against my better judgement is that you can actually send a PRO to get other points of view on a matter from your adversary or if you don’t like that idea; you can always do a vox pop .
The point of the exercise is that when you do write your story it will be accurate , objective and balanced. A complete story and every journalists dream.!

Another secret is that if you’re really serious about getting publicity for yourself, get embroiled in controversy. There’s nothing like using sugar to catch ants. Can you calculate how much Salisu Buhari, Femi Fani-Kayode, Chimaraoke Nnamani, Ken Nnamani Patricia Etteh, Nuhu Ribadu, etc owe the media based on the sheer amount of high but not necessarily positive visibility they have commanded in recent times. Other apt examples are Adams Oshiomole, Dr Pat Utomi, Donald Duke or on the foreign scene, Bill Clinton. He was in Nigeria for the 14th This Day Awards this month. The man is no longer President but when he clears his throat to speak everyone is silent. These men are a reporters delight. At any point in time they have something very relevant, profound and catchy to say about any event under the sun. They are news makers.
First of all you can’t afford to send shotgun press releases to all the media outfits you know. You must target them if you really want your story to be used.
If you are writing to a TV/Radio News Editor, your story must be focused. It must have an interesting , catchy and engaging lead or as the Reuters handbook of Style puts it, ’It must be able to tell the viewer something he does not already know.’ The release must be able to answer the question ‘so what’? If you as the PRO can’t answer if asked ‘so what’s the big deal about your own story ?’, then don’t expect the editor to do it for you.
The ideal press release should be made of the intro or lead, explanation, amplification and summary. Below is a graphic example of a news script.




CHIMA/OSODO/REUTERS JOS POST ELECTION VIOLENCE JOS/ 01/12/08

THE CITY OF JOS WAS DESERTED WITH SHOPS LOCKED AND HEAVILY ARMED SOLDIERS WALKING THE STREETS.THE WRECKAGE OF BURNT CARS ,SET ABLAZE BY IRATE MOBS IS AN EYESORE.NO PART OF THE TOWN WAS SPARED.ACCORDING TO EYEWITNESS REPORTS,CLASHES ERUPTED ON FRIDAY IN JOS CITY FOLLOWING THE FINAL ANNOUNCEMENT OF THE RESULTS OF THURSDAY’S LOCAL GOVERNMENT ELECTIONS BY THE PLATEAU STATE INDEPENDENT ELECTORAL COMMISSION.THERE WAS SUSPICION OF RIGGING OF THE ELECTIONS AND FIGHTING BROKE OUT.AS AT YESTERDAY THE DEATH TOLL ACCORDING TO UNVERIFIED SOURCES HAD RISEN TO 153 PEOPLE. THREE MAJOR CHURCHES WERE DESTROYED FOLLOWED BY REPRISAL ATTACKS THAT SAW MOSQUES BECOME MAJOR TARGETS.
MEANWHILE,SOME PEOPLE HAVE TAKEN ADVANTAGE OF THE CHAOS TO LOOT THE SHOPS OF DESTITUTES WHO HAVE FLED THE FIGHTING.FOR INSTANCE THESE 500 MEN WERE ARRESTED WITH CRUDE WEAPONS LOOTING TYRES ,CAR BATTERIES,CARTONS OF MILK AND MONEY FROM SHOPS.
THE LAST TIME JOS EXPERIENCED VIOLENCE OF THIS MAGNITUDE WAS IN 2003,WHEN THERE WAS FIGHTING SPARKED OFF BY ETHNO-RELIGIOUS TENSIONS.THE FIRST TIME FIGHTING BROKE OUT WAS IN SEPTEMBER 2001.THERE IS A LONG -STANDING POWER TUSSLE OVER THE POLITICAL DOMINANCE OF JOS NORTH LOCAL GOVERNMENT AREA BETWEEN THE LARGELY MOSLEM HAUSA SETTLERS AND OTHER CHRISTIAN INDIGENOUS GROUPS LIKE THE BEROM,ANAGUTA AND AFIZERE.

FOR NOW ANYWAY,THE MILITARY CONTINUES TO PATROL THE CITY AND HAS ISSUED STRICT INSTRUCTIONS TO TROOPS GUARDING PARTICULARLY VOLATILE AREAS OF THE CITY LIKE NASARAWA,ALI KAZAURE,CONGO-RUSSIA,MASALACHIN-JUM-MAA,RIKKOS,GANGARE , ANGWAN ROGO AND ANGWAN RUKUBA.THE REUTERS TV CREW WAS NOT ALLOWED PERMISSION INTO THE HOSPITAL WARDS WHERE THE INJURED ARE BEING TREATED.FOR NOW THE ARMY HAS BEEN ISSUED WITH A SHOOT FIRST,ASK QUESTIONS LATER ORDER AND THE DUSK-TO-DAWN CURFEW HAS BEEN EXTENDED INDEFINITELY.
CHIMA
This is not a perfect script and is quite lengthy for a tv news script because the visuals of the Jos crisis were quite lengthy and were rolled as the story was read. The ideal story should be between 6o and 90 seconds. But its a general idea of what an editor wants to see. Besides it answers the ‘so what’ question.



In summary according to the Reuters Style Guide, you must
1.Look for a new fact ,angle, interpretation and reaction and use it to ‘tell the reader/listener/journalist something he doesn’t already know’.

2.Tell the story in the first 2 paragraphs. The lead paragraph is key. If you get it right, the rest will follow in the remaining 1 or 2 .

3.Make the headline powerful.
This is the only reason a tired editor may bother to open and read your e-release.
4.Make sure your story is balanced and objective.
And before I go, you must find out and make sure your press release gets to the paper/station before its deadline. Believe me every media outfit has one and its your responsibility as a PR Practitioner to find out when these times are.
Good Luck!
Chima Nwankwo
CEO, Cellmark Limited,
Abuja
M:+234 (0)705 570 5004
E:chimanwankwo@ymail.com
W:www.cellmarkpr.com

CELLMARK LIMITED
Who we are:
Cellmark Limited (RC 612 669) is a Media Relations, Brands and Events Strategy Consultancy that was incorporated by the Corporate Affairs Commission of the Federal Republic of Nigeria under the Companies and Allied Matters Act in 2005 with offices in Lagos and Abuja.
Though relatively new to the fledgling Media Relations and Brand Strategy Consultancy sector, Cellmark Limited leverages on partnerships to routinely outsource work to and liaise with industry partners in Nairobi, Kampala, Daar es Salaam, Addis Ababa and Johannesburg. It has since provided customized Media and Brand Strategy Consultancy services to big and small players alike in the public and private sectors across the African Continent.
What we do:
Cellmark Limited uses a unique 6 step formula to approach and then unravel the underlying issues in every client’s brief. To put it mildly, in formulating currently used guaranteed systems and processes , Cellmark Limited has discovered that no matter how similar the symptoms, no two scenarios are ever the same as far as Media and Brand Strategy Consultancy is concerned.
Making optimal use of cross-border experience, Cellmark Limited uses long standing partnerships to deploy both traditional and new media as well as Brand Strategies to ensure that clients get the right kind of high ‘mileage’ and ‘positive’ visibility.
Why we are unique?
Cellmark Limited already has a wide network of powerful working relationships across the African continent that can be deployed to your advantage on receiving your brief. A lot of bureaucracy and red tape is sidestepped and we get you tangible, measurable results immediately.
Besides, Cellmark Limited is run primarily by Senior Consultants most of who are former Broadcast Journalists and who also have a very sound footing in the dynamics of the International Media and Global best practices in branding.
It is a winning mix that is aware of the intricacies of marketing communication and stretches your ad spend to the max and presents you with a solid Return On Investment.
Believe it or not; the painful truth is that it is during prime time when those fantastic ads that you have paid a King’s Ransome to the TV Production Company for come on that Daddy suddenly realizes he needs to use the bathroom and Mummy remembers she’s cooking dinner.
CHIMA NWANKWO
CEO,
CELLMARK LIMITED
MEDIA.STRATEGY.TRAINING
+234 705 570 5004
+234 802 359 7255

AGABA,
U AND UR BROTHERS TRY.FIRST THE SSS SEALS UP CHANNELS TV. THEN NBC SUSPENDS ITS LICENCE.
BUT U KNOW; FOR A PRESIDENT WHO HAS BEEN SLOW AS A SNAIL WITH REGARDS TO ACTING ON REAL ISSUES,,ITS RATHER INSTRUCTIVE THAT HIS GOVERNMENT CAN MOVE WITH SUCH SPEED JUST BECAUSE OF A REPORT WHICH WE NOW KNOW ALLEGEDLY EMANATED FROM ITS OWN MOUTHPIECE,NAN.
NOTHING HAS CHANGED.THE PEOPLE WHO RULE US NOW WEAR FLOWING GOWNS AND NOT BATTLE FATIGUES BUT VERY UNFORTUNATELY THE MENTALITY HAS NOT CHANGED.'THE MORE THINGS CHANGE ,THE MORE THEY STAY THE SAME.'

I HAVE 3 QUESTIONS

1.HOW MUCH DOES INITIAL INSTALLATION OF THE MTN DATACARD/SIM COST AND WHAT IS THE BILLING SYSTEM LIKE?
I ALREADY HAVE GLO DATACARD WHICH CHARGES LIKE CRAZY.

2.WHAT IS THE FIXED MONTHLY FEE/SUBSCRIPTION FOR THE MTN DATACARD?

3.FINALLY,WHERE EXACTLY CAN THIS MTN SERVICE BE ACCESSED?IS IT ONLY A LAGOS ,ABUJA, PH THING OR CAN IT GET TO OTHER PLACES?
CALL CHIMSKY  AT 0705-570-5004

uv heard the bids.so what's ur final offer?

JAVA PRINCE,
PLS LET IT BE KNOWN NOW THAT I AM NOT A PORTSMOUTH FAN.I HAVE BEEN A MANCHASTER UNITED FAN SINCE THE DAYS OF THE'god' HIMSELF,ERIC CANTONA THROUGH ROY KEANE AND DAVID BECKHAM,RUUD VAN NISTELROOY(BEFORE HE LEFT 4 'REAL' AND NOW WAYNE ROONEY.

MY BRODAS,
THE IDEA SEEMS OK BUT HAS TO BE THOROUGHLY THOUGHT OUT.GIVE ME A RING AT 0705-570-5004,0802-359-7255

GET ME A GRADE 'A'(TOKUNBO) TOYOTA CARINA E-MANUAL TRANSMISSION
AND LET'S TALK BUSINESS-cellmarklimited@rocketmail.com

I CAN OFFER U 700,000.00 CASH
0802-359-7255

what will be the score as portsmouth takes on kano pillars in abuja?and by the way will pompey field their team'a' or are we going to watch the feeder team take on pillars?

HI STUDENTS,WITH REGARDS TO PREPARING FOR THE FUTURE WHILE STILL AN UNDERGRADUATE,I SUGGEST U ATTEND THE FINAL OF THE STUDENTS IN FREE ENTREPRISE BUSINESS PROJECT COMPETITION AND PICK UP A FEW SURVIVAL TIPS.
ITS HOLDING ON TUESDAY,JULY 15TH AT THE MUSON CENTRE ,LAGOS BY10AM.U WNT REGRET IT.
AFTER THAT CHECK OUT THIS WEBSITE.www.sife.org
ADESUWA IFEDI
COUNTRY DIRECTOR,STUDENTS IN FREE ENTREPRISE NIGERIA
MOB:0803-308-8420

MY BRODAS,
                  IN THIS WORLD,U MUST PUT A VALUE UPON URSELF.IF THE PLACE DOESNT FEEL OR LOOK RIGHT .OR PERHAPS THEY BEGIN TO PRICE U RIDICULOUSLY,U R PERFECTLY WITHIN UR RIGHTS TO WALK OUT.
ACTUALLY IT'S A NEGOTIATION TACTIC.I'V DONE IT LOTS OF TIMES.ND EACH TIME THE PEOPLE MADE ME A BETTER OFFER.

REALIZE THAT UR PROSPECTIVE EMPLOYERS NEED U JUST AS MUCH OR EVEN MORE THAN U NEED THEM.

NATIONAL FINAL OF STUDENTS IN FREE ENTREPRISE HOLDS AT MUSON CENTRE LAGOS BY 10AM,TUESDAY,15TH JULY,2008
THE MEDIA AND THE GENERAL PUBLIC IS INVITED TO THIS EXHIBITION OF BUSINESS TALENT BY ENTREPRENEURIAL UNGERGRADUATES.

the students in free enterprise final holds on tuesday the 15th of july,2008

pls find details of students in free entreprise national final.

I DONT DRIVE A MAXIMA BUT I OWN A HONDA 86(AUTO TRANSMISSION) AND I'V BEEN GOING THRU HELL TRYING TO FIGURE OUT WHAT'S CAUSING THE CAR'S OVERHEATING.I'V FLUSHED THE RADIATOR,CHANGED WATERPUMP,CHANGED TOP GASKETS LIKE 5 TIMES ND YET NO SHOW.WHAT'S THE PROBLEM WITH THE CAR?

HOW MUCH IS THE STARCOMMS CARD AND WOT OF MONTHLY SUBSCRIPTION?