Self-care and skincare practices have taken centre stage in our lifestyle as a result of the pandemic and the outbreak of COVID-19, which caused the lockdown in 2020. We haven’t let go since the lockdown forced us to focus more on caring for our bodies and skin, and we came to enjoy the time spent doing morning and nighttime routines! It’s 2022, and skincare is one of the major beauty trends we mentioned for this year.

It’s wonderful that skincaring has become so important to us, but some people are too focused on getting immediate results and jump from one skincare practice to the next. Others are getting their skincare information from the wrong places, as the Internet and social media have been overrun with “skincare professionals” providing unverified and sometimes harmful advice. Others, on the other hand, are simply stuck in their ways and refuse to let go of some bad skincare habits.

Yvonne, licensed esthetician and BeautySquareke (skin–care store) owner, whose mission is to correctly educate on skincare solutions, shared some skincare habits that should be left behind on her company’s @beautysquareke Instagram page. She listed four not-so-great practices that a lot of people ought to stop, and we will be sharing them with you.

As most people say at the start of every year, “New Year, New Me.” We’re saying, “New Year, New Skincare Practices!” Here are four bad skincare practices that you should drop this year:

Skipping sunscreen or not wearing enough: Sunscreen has to be one of the most important products in your routine. This part you need to get right! Make sure you’re wearing one that’s at least SPF 30, and apply the equivalent of 1/2 a teaspoon to your face, neck, and chest. The two-finger rule is a good guideline.

Using lemon juice, turmeric, and other home remedies to fade hyperpigmentation should have been abandoned in 2010, along with all of Pinterest’s other terrible skincare tips. I think this year we’ve established that formulated skincare works best and is less likely to damage your skin. And we now know everything is a chemical, so the “natural” skincare bandwagon is not a thing.

Picking at your pimples: This actually worsens hyperpigmentation and can worsen atrophic scarring. Don’t do it. If you can’t stop yourself, get some pimple patches.

Not giving a product enough time to work: Please, two weeks is not enough time to conclude that a serum is not fading your dark spots. To see progress with hyperpigmentation, you must give it at least 12 weeks. Good things take time!

It’s 2022 and I don’t know about you but I’m very hopeful for what Nollywood has to offer us this year. Those of you that have already written the entire industry off because of a certain film, calm down first. One film doesn’t always represent the entirety of the industry. This is the year of the underdogs, the indie filmmakers who are telling untold stories. Here are a couple of movies that we’re looking forward to this year.

1. For Maria


The multi-award-winning film, For Maria, directed by Damilola Orimogunje, is finally coming to our screens. The long-awaited film premiers on Netflix on January 16th. The film tells a story of a young woman, Derin, who after a complicated child delivery, struggles with the reality of postpartum depression.

2. Juju Stories


Another film festival favorite hits the Nigerian screens later this month. Juju Stories, a three-part anthology that explores popularized juju stories (literally). The anthology film written and directed by Abba T. Makama, C.J. Obasi, and Michael Omonua, explores three popularized Juju stories rooted in Nigerian folklores. Juju Stories is coming to cinemas nationwide on January 21st.

3. The Man For The Job

A Niyi Akinmolayan classic is coming to us this year and we’re ready to receive it. Last year Anthill productions put in the work with their films and it showed in their box office numbers. The little information we’ve received about this film includes Niyi Akinmolayan as the director and the film plot surrounding cybercrime.

4. Collision Course


Who isn’t excited for another BAP film? I don’t know about you but we are and can’t wait to see it. The details of the release date haven’t been disclosed but from Bolanle Austin Peters’ Instagram, she assures us it’ll be released real soon (not so much but we can only be hopeful right?). The film follows the story of a law enforcement officer and musician whose paths cross and worlds collide.

5. The Black Book


This Anakle project has been in the works for almost two years and is set to be released later in the year. the exact date hasn’t been revealed by the production company yet but we’re hoping it will be released as soon as possible. Directed by Editi Effiong, the film stars notable talents including Richard Mofe Damijo and Femi Branch.

6. Baby Maker


A friendship goes sour after Nasa decides to have a child with her best friend Mofe. After recovering from a myomectomy, Nasa is advised by her doctor to conceive in time to avoid complications in the future. After a failed IVF procedure with her best friend Mofe, she decides to conceive the natural way with him. A mix of feelings stir up and start to rock their tight-knit friendship. The film was written by Adaora Udeh and directed by Orimz, it also features Kunle Remi, Adaora Udeh, Bolaji Ogunmola, and Alvan Udeh. Information on the exact release date is still unavailable.

These are just six out of the many unannounced movies we’re going to be graced with this year. If you’re not slightly excited for any of this then I dont know for you again. This looks like it’s going to be a good year for film.

The plain truth is one does not have to be a filmmaker to cash out from the film industry. There are several other ways to make bank even as non-professional in the industry. Here are a few of those ways.

Rent Out Location

If you have a space that you know is camera-worthy, you should definitely look into renting it out to filmmakers to use as a location for their film. It could be a restaurant or a house or even an empty backlot. Charging affordable rates to indie filmmakers and reaching out to well-known producers will help your pockets in the long run. Indie filmmakers are always in need of location, so creating a set from a space you have and renting it out will surely make you some secondary income.

2. Rent Out Equipment

Another lucrative rental business. If you’re not broke like me, who’s writing the actual article, or the others who are reading, you could definitely invest in film equipment and start a rental business with it. Equipment rentals can go as high as millions if you acquire the right equipment. You could create affordable packages for indie filmmakers or more attractive packages for already established filmmakers.

3. Fund & Produce Movies

If you’re richer than the person in the previous paragraph who can afford to invest in equipment, then you should consider investing in films. Become an executive producer and help fund films. I can’t assure you a particular amount in ROI but with time and experience, you’ll start making big bank. Funding films doesn’t mean you finance the entirety of the film, you can decide to contribute your finances to a certain need; it could be financing the equipment, or cast pay, or marketing.

4. Create an Online Course

So this is for people who probably went to film school but don’t entirely want to get into the industry anymore or old heads who’ve actually been in the industry for long enough and are tired of the hustle and bustle. If you’re knowledgeable in a topic related to film and filmmaking you could create an online course and put it out on an e-learning platform. It’s a great way to make passive income.

5. Rent Out Props

Another rental business idea for you, rent out props. You may have bunch of items that you think are cool but you don’t exactly need, don’t throw it away, rent it out. If you think it may be hard renting out random items independently, try working with the guy from number one who’s starting a location rental business. You both could partner and create packages for clients that offer location and selected props.

With all this information, there’s no reason for you to stay broke and allow sapa to romance you. Start making money in the film industry today!

Almost everyone is an advocate for pleasing the customer but what do we do when the customer is wrong? There’s no scope to address the range of what the customer can do wrong. Sometimes, the customer is wrong and can make honest mistakes. The customer can also plan to take evil intentioned steps for personal reasons. Here are a few steps to take when handling a badly behaved customer.

Remain Respectful

Don’t fall into the trap of using swear or abusive words. Don’t disrespect the customer. It’s important to note that other customers are watching. They will be on your side as long as you remain respectful.

Focus on the issue

Focus on the issue. Being respectful allows you to focus on the issue. The customer may try to change the conversation or bring in unnecessary events but stay on the issue.

Give the customer a voice

Let the customer have the opportunity to say their own side of the story. Listen with the goal to understand their side of the story and their perspective. They just might have a point you need to take note of.

Take respectful legal steps

In some cases, you may need the customer to leave your premises. Take such steps within the limits of the law. Ensure your steps are respectful and involve law enforcement if necessary. Insist that law enforcement remain respectful.

Finally, you don’t need the customer’s apology to move on. Once the issue has been resolved and the facts are in your favour. It’s important to be the bigger person and move on.

Art in Nigeria has lost a bit of value and popularity; gone are the days when families were known to be artists just as others were known to be farmers, traders, drummer, or hunters. When I talk about art, I don’t mean the general art of music, film or tv; I’m talking about sculptures and paintings. It is a little bit sad that art is still a less respected career path, despite the amount of work and time that goes into building ones career. I guess it’s because of the fluidity of the industry, I would understand parents wanting career and income stability for their kids.

As a country historically known for greatness and overall talent, Nigeria is the home to hundreds of world renown artists. Here are five of the most expensive art pieces in Nigeria.

NJIDEKA AKUNYILI’s ‘BUSH BABIES’ $3.4M


Njideka’s 2017 ‘Bush Babies’ is known as the most expensive recorded Nigerian Art piece sold. Her mixed media piece sold for $3.4M (N1.2 Billion) at Sotheby’s New York, officially breaking the record as the most expensive Nigerian art piece.

BEN ENWONU’s TUTU $1.6M


After decades of its disappearance, one of the only three paintings of Adetutu Ademiluyi by Ben Enwonwu resurfaced in 2017. The mystery and sudden disappearance of the painting caused it to attract more attention and value. The painting sold for $1.6M (N658 million) in 2018.

NJIDEKA AKUNYILI’s ‘DROWN ‘ $1M


Njideka Akunyili Crosby can easily be identified as one of the most successful Nigerian Artists. With two of her artworks on this list, it’s kind of hard to deny she is as successful and talented as some of the greatest Nigerian Artists. Her art piece ‘Drown’ sold for $1M (N400 million).

TOYIN OJIH ODUTOLA ‘COMPOUND LEAF‘ $597,336


Toyin Ojih Odutola’s 2017 painting,Compound Leaf , sold for $597,336 (N246M) at Sotheby’s New York in 2019 . This sale put her at one of the three highest paying Nigerian Artists, joining Njideka Akunyili Crosby and Ben Enwonwu.

It seems just like a short time. Ten years ago, Davido came through with his joyous debut single, Back When which kickstarted his music journey. When he would follow it up with the boastful, smash hit, Dami Duro, occupants of the universe knew at that point, a new star had penetrated the planet.

The next ten years that will follow will be a trajectory involving controversies, endless hit songs and of course enormous awards and feats that have not stopped trooping in.

We are in awe of Davido’s music making prowess and we look back at ten songs where he stamped his presence, utilizing his glossy vocals as an attraction to listeners.

Here are ten times he impressed us on guest features.

1. Tekno — Holiday feat. Davido

At this time span, both Davido and Tekno were just making the transition from adolescence into adulthood. Leaving their teenage lives behind.

And on this melodious blend of piano taps and catchy drums, both Tekno and Davido take turns to infatuate about girls of their interest and the comfortable lives they’re living.

It’s an enjoyable tune which enjoyed heavy rotation on radio and got seen a lot on music TV channels.

2. Runtown —Gallardo feat. Davido

On this eastern highlife inspired tune, the sonic synergy between Runtown and Davido is faultless. Is it Runtown’s expression or Davido’s gliding effortlessly on the track?

Davido’s aura is felt all through the track and he finds spaces in the beat where he makes the perfect connection, alleviating the song to another level.

3. Sinzu – Carolina feat. Davido

Man, this song was everywhere in 2012. At a time when there were still CD shops at street corners, this was a song that banged from the speakers of those shops. If you bought a DJ mixtape around this period, it was one of the tracks that appeared on those mixtapes.

Davido with his warm, supple voice kickstarting the track slows you into the feels of the song and when Sinzu’s rhythmic first verse would come to an end, you’ll want to hear Davido’s ear-wormy input again.

4. Lil Kesh — Shoki feat. Davido and Olamide

At a period when Davido was reigning in the popularity of songs like Aye and Tchelete, Shoki was the song that reaffirmed Davido’s effect on songs as a track changer. He had brought that fervency on “Tchelete” and now on Shoki, his verse was delivered in a slow, measured take.

Shoki was already a viral pop number that year but with the addition of Olamide and Davido, it was like sprinkling more flavor into an already sweet soup.

5. Falz — Bahd Baddo Baddest feat. Davido and Olamide

At the beginning of 2016, Davido had nicked a deal with Sony Music amidst a list of controversies ploughing through his career. One of such was with his Uncle to his baby mama, Dele Momodu.

Playing with their alter ego, the trio of Falz, Davido and Olamide trade lyrics fueled mainly with self confidence and the star power they’ve accumulated. While Olamide weaved lines around money, Davido took a violent, unrestrained route.

With his menacing, ferocious delivery, he signals to colleagues that he’s clear in terms of wealth and achievements, and you all know “Mr Dele na my boy”.

6. DJ Spinall — Olowo feat. Davido and Wande Coal

Perhaps one angle you should feature Davido on is when your tracks is hinged on talks of wealth. DJ Spinall probably knew this was an area where Davido thrived well, because of course he’s wealthy.

On Olowo, he links the boisterous David and the sweet-sounding Wande Coal on a bouncy beat. Davido doesn’t miss, reminding he’s been pooling in funds since he was a kid.

7. Reminisce — Daddy Mi feat. Davido

2014 vibes. There’s not so much to say about this track except that Davido’s verse turned into some sort of recitation for many listeners.

“Everything is nice, the bang is banging/The time is right, I see the money coming.”

8. Patoranking — Confirm feat. Davido

When he jumps on heavy percussion beats like this, there’s no limit to his expression.

And on Confirm where Patoranking leads with monetary pleas to the creator, Davido revels in luxury. You see how things halts when he storms in and how the tempo ascends higher by the time he starts spewing those swaggering words.

He boasts, delivers a short rap flow, and you want to be in that same bragging mood as he is.

9. ECool — Ada feat. Davido

The year 2017 was a turning point for Davido. First, he was reeling off the worst year of his career (2016) and was armed without a hit for more than a year.

Then, with the help of production geniuses, Tekno and Kiddominant, he would derive a new sound genre, Pon Pon from the reigning Banku sound. With that, hits like If and Fall were crafted. The following year, Ada still created from the sound was released and he was able to sneak a diss at actress Caroline Danjuma.

10. Kizz Daniel — One Ticket feat. Davido

Kizz Daniel had once collaborated with Davido for his debut hit single, Woju. But four years later, Kizz Daniel was at a stage where he was turning into an industry mainstay, cooking up enthralling singles listeners craved and grooved to.

In 2018, he would enlist the help of Davido again for the year-ending hit, One Ticket. And of course, Davido’s hook would ring around, becoming a memory verse of some sort.

Unlike the popular opinion that women are hard to come by in sports, the frontier has changed immensely in the past decade and more women continue to break grounds in sports. Sports has been welcoming to women and it is one of the most powerful platforms for promoting gender equality and empowering women in today’s world. Women are making mark in it and it is worthy of emulation. The most inspiring women are those who play sports, run tracks and share their opinion by writing or speaking on radio and TV or who stand on or beside the pitch and report sport events for lovers of the game. These women are reputable international stars to acclaimed media personalities.

Asisat Oshoala


At her young age, Asisat is the only Nigerian woman to have represented top-tier teams in England and in Spain. In less than three years, Asisat has scored more than 60 goals for both clubs and country.

The four-time African Women’s Footballer of the Year has helped Nigeria to three African Women’s Championship titles and was part of the U20 team that reached the final of the 2014 FIFA U20 Women’s World Cup that took place in Canada.

Eniola Aluko


The Nigerian-born Eni Aluko won over 100 caps for England and she will be remembered for her calling out her ex-coach Mark Sampson for alleged racism. She also played for Chelsea women and Juventus women. She spent a total of eight years at Chelsea, where she scored 68 goals in 158 appearances.

She remains an active figure in the industry, however, working as a pundit and regularly writing in the Guardian about the intersection of football, race and gender. She is also the current Sporting director of Aston Villa Women Football Club.

During her job as a pundit at the 2018 World Cup, she gave an acute assessment of Costa Rica’s style of play.

Osereme Inegbenebor


Pop culture is the line connecting music, movies, sports, gaming, fashion and lifestyle. Engaging young people without these topics these days has been a challenge and this is where we find Osereme Inegbenebor pushing that agenda.

As a co-host on Budweiser’s Kings of Football show on DSTV’s SuperSport, she has quickly become the most sought-after pundit in Nigeria on the coolest sports show on TV. As an actor, presenter and fashion model, Osareme has introduced fashion and pop culture into the show. It is no surprise she is appealing to football lovers who flood the show every week.

Chioma Chukwujindu Onyekwere


The world of athletics has celebrated numerous and successful names. Among all these big names is Chioma nicknamed Cici. Her energetic throws have made her a name to reckon with in Discus. She has set records in high school, African championships and world championships.

She holds a personal best record of 61.38 meters for the Discus throw at the 2019 World Athletics Championships.

Academically, she has been recognized for her academic achievement as a student athlete at the University of Maryland for four years by the Big Ten.

Te’a Cooper


She has been the cover girl for the newly rebranded Women National Basketball (WNBA). Fans applaud her for her physique and talent. She is also engaged to NBA player Dwight Howard. She plays for Los Angeles Sparks in the WNBA. After helping Baylor University to No.1 Ap ranking, teams in the WNBA were forced to make the professional call for her.

An overview of the Nigerian music space will reveal some disparity. More men, less women. Five, six male hitmakers and on the other side is perhaps just one female A-list act. We barely have one female producer too.

But a look at the teams of these artists counters that disparity. On teams, companies’ boards, we’re seeing more women. Women leading teams, better managing artists and contributing to their success. An artist like Wizkid has Jada P managing the business side of things and serving as a representative.

Here in this article, we look at how seven ladies are contributing to the growth of the Nigerian music space.

1. Osagie Osarenz — Artist Manager/Country Manager, OneRPM


Osagie is best known for scouting Wizkid even before his EME days. She groomed the act, closely working with him for five years. On her resume, are artists who’ve owed their breakthrough to her relentless efforts.

Osagie currently has YCee, Terri, Timaya, Reminisce under her full-service management agency, The Zone Agency. In 2020, Osagie was made the country manager for the music distribution company, OneRPM.

2. Vanessa Amadi (Miss Amadi) — Publicist/Artist Manager to Tiwa Savage


An enigma and a power bloc on her own, Miss Amadi’s influence cuts across different sectors—not just music alone—and she’s also stamped her influence on other music spaces—not just Nigerian music alone.

Playing a significant role in Tiwa Savage’s deal with Universal Music, she also manages the act and her brand, VAPR, handles PR for Davido and Fireboy.

3. Kimani Moore — Artist Manager to Tay Iwar & Odunsi


When the Alte genre was hovering around the mainstream space between 2017-2018, one figure who was instrumental to the eventual penetration was Kimani Moore.

Managing Odunsi and Tay Iwar, the two artists would go on to release their debut albums, earning worldwide attention and gaining enormous streams as well.

She’s also worked with Larry Gaaga and presently has Deto Black and Mowalola on her roster.

4. Aibee Abidoye — Vice President, Chocolate City


Aibee has scaled up the leader in recent years. Joining Chocolate City Music in 2013 as a General Manager, Aibee currently serves as the Executive Vice President at the label.

In her capacity, Aibee is responsible for managing the overall operations of the label including strategy development and implementation.

Armed with a background in law and intellectual property, she played a vital role in the partnership between Chocolate City and Warner Music.

5. Rima Tahini — A&R Director, Mavin


When Ladipoe was giving his acceptance speech at the Headies weeks back, he mentioned how an A&R director at his record label picked the song, “Know You” as his next release.

That A&R is Rima Tahini who has contributed immensely to the success the record label has recorded in the last three years.

In 2019, Rima being a part of the investment firm, Kupanda Holdings worked out a deal with the label and Kupanda.

6. Fawehinmi Oyinkansola (Foza Doza) — Entertainment Lawyer and President, DMCE


When it comes to sharing knowledge about intellectual property, Foza is a regular on that. When a music enthusiast asks around for a lawyer, best bet Foza will be one of the most referred.

With a hunger to help artists firmly secure earnings from their intellectual property, Foza has been part of a change the industry has witnessed in recent years.

A decade back, most producers were ignorant of the term “Split Sheets” but through being a part of The Sarz Academy, scores of producers have been tutored on how to better profit from their work.

7. Stephanie Okocha — Manager, Immensum Music


An A&R, Stephanie works closely with the beat maker Tempoe and is one of the executives helping to run the occasional music event, Basement Gig.

She also doubles as a label services manager for music business services company, Immensum Music.

On Saturday, news broke out Nigerian beatsmith, Dokta Frabz is no more. While details on how he died is still sketchy at this point, it’s sad the industry has lost one of its contributors.

Due to poor documentation at the time, it’s hard to know the extent of Dokta Frabz’s work though many alleged he was once a part of Mo’hits at some point. Dokta Frabz also produced a large chunk of Omawunmi and Naeto C’s debut albums within that period but it’s also hard to know which songs he produced off those records.

The ones he however got credited for, you could feel his production playing a major part in the song’s success. Tracks like Wizkid’s “Joy” were propelled by the simple production pattern Dokta Frabz preferred to use with his deftness at the Piano, his major strength.

Here are seven times Dokta Frabz amazed us with his beats.

1. Wizkid — Bombay feat. Phyno

It’s 2013. Wizkid is moving from the tropes of motivation that formed the bedrock of his debut, Superstar. He’s reveling in stardom, one where he gifts stellar verses and still as a young gun, he’s reinventing his sound signature.

On his sophomore, Ayo, Dokta Frabz was instrumental to working on that sound formula, fabricating three songs. One of those was, Bombay, an experimental yet tactical track fashioned by Wizkid to appeal to his Eastern Nigeria fans. Phyno is recruited, and on this flute-y driven beat created by Dokta Frabz, both Wizkid and Phyno obsess emphatically about the wonders of ladies’ bums.

2. Banky W — Lagos Party

In 2010, Banky W had the whole city gyrating to this record. Lagos Party was that shining dime on Banky W’s 2013 project, The W Experience. And it was Dokta Frabz laying the sonic foundation.

Yet again, his deftness at working those delightful melodies presents itself, this time juiced with simple percussion, thereby freeing Banky W to glide on effortlessly with his smooth, gentlemanly vocals.

The feel of Lagos Party makes it a versatile record—playable at carnival parties, club parties and owanbe parties.

3. Dagrin – Nla feat. Lala

Oh man, the first minute of this song is a total smash. Appearing on Dagrin’s evergreen album, CEO, I wonder why it’s overlooked as one of the gems on the album.

Dokta Frabz sutures a ‘80s soul sample with slow kick drums, giving potency to Dagrin’s freewheeling rap. His rap is varied, accentuated with his usual laughter addition. But it’s the beat that’s amazing.

The beat has a pulsing feature, leading you on, compelling you to listen further and catching up with Dagrin’s booty praise.

Can I use the word amazing for this beat?

4. Dagrin — Thank God feat. Omawunmi

Listening to this track again after some years hiatus, it made me remember two things—One, how there are more than three, four impactful tracks on the CEO album and how this particular track was the most played motivational song that year. You’ll play this song and you’ll want to cry. Yeah, that was the efficacy of this track.

Man, Dokta Frabz specially made this track. The affecting melancholic feel this song has isn’t noticed until Omawunmi elevates the sphere with her arresting vocals.

And when Dagrin rides in with his usual interjecting laughter, he delivers summed up chapters of his early life and struggles he’s encountered.

It’s all hoisted up on the subject of being relatable and resonating with the pains of the fellow man on the street. When he’s through with the first verse, it seems a huge load has been lifted off his troubled heart.

All these won’t have been possible without the presence of Dokta Frabz’s creation.

5. Durella – Enu O Se

I wonder if some people will remember the period between 2008-2009 when Durella had the “Zanga” on lock with a spree of tunes.

An exciting one from that bunch was Enu O Se. Fast tracked by Dokta Frabz, this was far from the regular melodious tracks he produced. The percussion is fast paced here but even in the difficulty mode this beat is presented in, Durella adjusts, showing us he’s the king of the Zanga.

For some unknown reasons, this song went viral. Wondering why? The chant-y chorus was enough reason for it to become a mainstay on the streets.

6. Wizkid — Joy

There aren’t many Wizkid tracks that have an evergreen feeling on you on first listen. Joy is one of those beautifully written songs in the vault of Wizkid records.

Starting off with a hoarse trumpet intro, Dokta Frabz’s input heralds a fierce, song-ready Wizkid. He’s expressive from the onset, telling a story of the joy his mother felt at his birth.

Joy is one of Dokta Frabz’s dynamic productions as when Wizkid dishes his second verse, Frabz is serving up konga drums to go along, replacing the trumpet as the main carrier.

7. Seyi Shay — Murda feat. Patoranking and Shaydee

The dotting melodies serves as the perfect foundation of Seyi Shay’s expressive lyrics and excited flow. Dokta Frabz’s technique here is minimal, only employing piano melodies and muffled percussion.

Simple as the production might be, it exalts Patoranking’s reggaeton style and Shaydee’s rhythmic flow.

The second Friday of the year followed the template of the first: No new music. A boring day lacking novelty lied ahead. But there was a contrast, Wizkid had picked January 8th as the date for the release of the visuals to Ginger, one of the smash hits from his epoch-making album, Made In Lagos.

As anticipation swelled for the release, people created fantasies on how the video might turn out. With Wizkid giving an insight into the template for his music video in an interview with Beat FM London, expectations on Friday were thus high. Hours preceding the release, Wizkid FC were already doing their thing. Hashtag GingerVideoPremiere nestled at the top of Nigerian Twitter Trends.

Then at 3pm, the video dropped. Did it satisfy expectations?

Maybe. But boring was the word said by most people after watching. No exciting plot. Engaging storyline missing. Nothing surprising about the video. It simply slotted into “Nigerian music videos with vibes.” This category is created for unmemorable music videos; music enthusiasts watch once and never go back to. In one word: forgettable.

Of course, the visuals for Smile, one of the singles off Made In Lagos can’t be found in this category. It’s easily the best video Nigerian music industry saw last year. Why’s Ginger different?

For a long time, songs have always tried to tell some sort of story in their lyrics even if the message or story isn’t the greatest ever. Music videos therefore serve as interpretation to the songs, helping the listeners make meaning of the lyrics.

Fact, people have argued Ginger itself doesn’t have a storyline compared to Smile in terms of lyrical content and thus, this might be the befitting video Ginger could have gotten. But you wonder why Wizkid was lyrically serenading an unknown love interest in the first verse: “Make I touch up on it/Make I rub, make I love, make I rub, make I touch up on it.” This exact serenade is missing in that video. Plus the eventual disconnect of the lyrics and music video is evident with the lead dancer being left alone to do some seductive body whining.