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TV/MoviesRe: Hitv And This Scanning Palava by urfriend(m): 11:11am On Feb 02, 2010
Hi,

You need to edit the frequency from 11900 H 27500,to 12092 H 27500 then re-scan after editing.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 2:04pm On Jan 25, 2010
Hi All,

Please till everyone as done the upgrade,before you will start to see many of the changes to be made via OTA.

The important thing for now is the smooth movement of all subscribers to the new frequency.

Even if you have 2.0.7 on your decoder,please do re-upgrade to 2.0.7,before upgrading to 2.0.11.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 4:16pm On Jan 22, 2010
Hi Bami201,

Sorry for the stress.There is nothing wrong with the software on the site,just checked.

Till think you should have re-upgraded to 2.0.7 first before the 2.0.11.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 2:09pm On Jan 22, 2010
Hi Bami201,

What was the software on your decoder before the upgrade?.

That was why i said before,that you should please Upgrade to the new 2.0.7 before doing the upgrade for 2.0.11.

Please take your decoder to 10 ondo street,ebute metta (west) or 24a issac john street,ikeja for a decoder to decoder upgrade.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 10:19am On Jan 22, 2010
Hi All,

Quick steps to Scan your STRONG branded decoder
STEP 1: PRESS MENU ON YOUR REMOTE CONTROL

STEP 2: CLICK OK ON INSTALLATION

STEP 3: ENTER THE PIN CODE (0000)

STEP 4: SCROLL DOWN TO MANUAL SCAN AND PRESS OK

STEP 5: CHECK THAT THE SATELLITE IS EUTELSAT W4

STEP 6: SCROLL DOWN TO FREQUENCY

STEP 7: USE THE ARROW RIGHT BUTTON TO SEARCH FOR FREQUENCY 11900

STEP 8: ENTER ANY NUMBER ON THE REMOTE CONTROL

STEP 9 IN THE BOX THAT APPEARS, SCROLL DOWN TO EDIT AND PRESS OK

STEP 10: ENTER THE NUMBERS 12092 ON FREQUENCY

STEP 11: SCROLL DOWN TO SYMBOL RATE AND ENTER THE NUMBERS 27500

STEP 12: SCROLL DOWN TO POLARIZATION AND USE THE ARROW RIGHT OR LEFT BUTTON TO CHANGE IT TO ‘H’

STEP 13: PRESS OK TO SAVE AND SCAN
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 10:17am On Jan 22, 2010
Hi All,

First of all check the version of the software on the decoder with the following steps:

Press Menu, click on System information.
Decoders on 2.0.5. software have to first upgrade to 2.0.7 before executing the process below:

The following are the detailed instructions on how to use the software from version 2.0.7 to Version 2.0.11:

1. Download the software into a flash drive (USB) from our website (www.hitv.com.ng) or get it from our dealers or any HITV office or from the mail with the attached softwares

2. Insert the flash drive into the decoder after it has been powered on

3. Press Menu on your remote control, scroll down to installation and press OK

4. Enter the pin code (0000)

5. Scroll down to Transfer and press OK

6. from the options displayed, scroll down to USB upgrade and click on it

7. Select “HITV_upgrade_V2.0.11” software.

8. click the blue button on the lower part of your remote control to transfer the file from the USB to STB and press OK

9. Wait for it to complete the process, and reboot by itself.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 10:06am On Jan 22, 2010
Hi All,

Please find below, a list of FAQs drawn up to enable us pass the information accurately:

What is the upgrade all about? The upgrade is to ensure that all HiTV branded decoders migrate to version 2.0.11 on or before 31st January 2010 in view of the transponder change.

Is it necessary? YES. As a matter of fact, COMPULSORY

Why? Decoders not upgraded will not be able to access some of our channels by the time the migration exercise is carried out (31st Jan. 2010)

How can Subscribers carry out the upgrade? It’s a simple, Do It Yourself procedure. Simply visit www.hitv.com.ng and click on ‘DECODER UPGRADE’ button to download the software and upgrade procedure. The software is also available at all Friendship centres and Dealer outlets nationwide. Subscribers who need further assistance can call the Customer Care Hotline- 01-2800990

What if a decoder has never been upgraded? Such decoders will first have to upgrade to 2.0.7 after which the current upgrade procedure can then be implemented. The process of upgrading (to 2.0.7) is on our website: www.hitv.com.com.ng

What about STRONG decoders? STRONG decoders must be scanned before the deadline. The scanning procedure (for STRONG decoders only) is available on the website: www.hitv.com.ng
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 9:21am On Jan 19, 2010
Hi Aieromon,

This is the start of more value added services to be introduced by HiTV to it's subscribers this year.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:03pm On Jan 18, 2010
Hi,

Did you not notice that channels from 1 to 16 now have a new frequency?.Press the GREEN button on your HiTV decoder and you will see the maill section.

Please note that till every one as upgraded to 2.0.11 before HiTV will start the play out via OTA.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 3:11pm On Jan 18, 2010
Hi,

You can check the site and download the software and follow the steps on the website.

NOTE:- Please you will need to first upgrade to the latest 2.0.7,before you upgrade to 2.0.11.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 11:19pm On Jan 17, 2010
Hi Geogre D,

You call my latest post useless, hmmmm,then let's all wait and see till 31st January.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 3:11am On Jan 17, 2010
Hi All,

As you make have heard,HiTV will be moving all channels on 11900 H 27500 to a new frequency.

If you have the HiTV branded decoder and have upgraded it before to 2.0.7,you will need to upgrade it to 2.0.11. Go to www.hitv.com.ng/upgrade.html, to download the latest software for the upgarde and follow the steps written on the website.

With this new upgrade,your decoder will have to following new features;
1.Mail facilities (be able to receive mails from HiTV).
2.Auto scanning with no need to press OK all the time.
3.Automatic addition of new frequencies.
4.Receive from time to time upgrades from HiTV via Over The Air (OTA).

WATCH THIS SPACE FOR MORE UPDATES,
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 10:24am On Jan 11, 2010
Hi All,

Am really sorry if i jumped the gun,HiTV will no longer show the African Cup of Nations,Angola 2010 due to contract issues with the Right Distributor.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:42pm On Jan 08, 2010
hi
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 12:53pm On Jan 06, 2010
Film, Music, Sports at your fingertips via HiMagazine.TV - see what video we have for you to watch today!


Hi All,

Happy New Decade!

With the start of the decade is the start of a great website bent to keep you abreast of the entertainment industry in Nigeria, yes Hi Magazine (Nigeria's Foremost Entertainment Magazine with a focus on Film, Music & Sports) finally has its sister website (HiMagazine.TV) where you can read the articles in the magazine, watch videos and visit our daily blog to see what's new in this ever-changing world.

This month we kicked of with Hi Magazine's main features:

EX - Beauty Queen Nike Oshinowo speaks out on her new fitness video, her plans for 2010 and her Health Issues - http://www.myhimagazine.com/?p=51

Celebrating Creativy, Lara Kukoyi - http://www.myhimagazine.com/?p=38

Very Interesting article on Nigerian Musicians who never have anything to say, It's called Nigerian Music & Wanton Lyrics, by Akan Ebong - http://www.myhimagazine.com/?p=72

and last but not least feature is on the Super Eagles & Their search for Glory, by Jimmie Akinsola - http://www.myhimagazine.com/?p=83

P.S: Be one of the 1st people to watch BANKY W.'s new video - LAGOS PARTY on our blog before it hits TV -


HiMagazine.TV - Entertainment at your fingertips! and advertisements are welcome!

Peace, Love & Life.
CelebritiesRe: Latest Celebrities Gossips by urfriend(m): 9:59am On Jan 04, 2010
They say Beauty Queen, so it was only right I imagined to meet a Lady fully made up, in an evening gown; prancing around her house with a sash over her neck that says “MBGN 1991”, when she sees me, she’ll most likely be doing the “Royal Wave”, and just at that moment will someone be wearing the crown on her head as the audience cheers!

Alas, there was my imagination getting ahead of me (again) as she stepped out in her nightshirt and bedroom slippers.
“Hi Damilola, How are you? I was just about to step into the shower” She said.

In no time, she was done and we head out to Barazahi; “The Perfect Urban Escape” – a full-on Spa, Salon & Gym located at 16, Fola Osibo, Lekki phase 1 were we met up with the ever-talented TY Bello and the one and only makeup living Legend – Banke Meshida. The Icing on the cake was the fabulous-ness that are Deola Sagoe’s pieces, and Mrs. Nike Oshinowo – Soleye had just the right 44YRs Old body to pull it off!

Photographer, Check!
Make Up, Check!
Subject, Check!
Venue, Check!
Click after click, the night went by as it became magical.
Day 2: Breakfast at her house & Interview.

READ MORE AT http://www.myhimagazine.com/?p=51

Music/RadioRe: Best Nigerian Albums Of The Decade by urfriend(m): 9:55am On Jan 04, 2010
Nigerian Music & Wanton Lyrics

A legionnaire never forgets the songs he sang when searing bullets and a homebound hope was all that existed. Songs written by music craftsmen who believed the words on a song should inspire, educate and also entertain. For us, could be the spreading lump in our educational system is contagious, enough to make the intellectual bones of the music industry slumber on pedestrian and wanton lyrics.

‘You write a hit the same way you write a flop.’ U.S. lyricist Alan Jay Lerner’s attribution emphatically strikes a note; songs that have skimmed the rims of years are cut with great lyrics. The lyrics of John Newton’s hymns and those of Fela Kuti may be ages apart, but share a unique factor – lyrics that have shaped the state-of-mind of generations. How then can it be that in Nigeria’s 21st century only few (very few) music artistes enjoy international reviews on content? A time machine malfunction will be a ridiculously good excuse to make after a sad account of lyrical junks that is noted on Nigeria’s musical worksheet. It seems most of our so-called songwriters are still clothed in animal skin, or mediocrity is paying the bills at the expense of creativity.

Trashing out the concerns of Nigeria’s music lyric meltdown is not a swing-by-the-block task, but indicators such as Professional Ineptitude, Cultural Threshold and Creative Hocus-pocus will underscore the literal extinction of good lines that makes great music.

READ MORE AT http://www.myhimagazine.com/?p=72

Music/RadioRe: Music In Nigeria by urfriend(m): 9:53am On Jan 04, 2010
Nigerian Music & Wanton Lyrics

A legionnaire never forgets the songs he sang when searing bullets and a homebound hope was all that existed. Songs written by music craftsmen who believed the words on a song should inspire, educate and also entertain. For us, could be the spreading lump in our educational system is contagious, enough to make the intellectual bones of the music industry slumber on pedestrian and wanton lyrics.

‘You write a hit the same way you write a flop.’ U.S. lyricist Alan Jay Lerner’s attribution emphatically strikes a note; songs that have skimmed the rims of years are cut with great lyrics. The lyrics of John Newton’s hymns and those of Fela Kuti may be ages apart, but share a unique factor – lyrics that have shaped the state-of-mind of generations. How then can it be that in Nigeria’s 21st century only few (very few) music artistes enjoy international reviews on content? A time machine malfunction will be a ridiculously good excuse to make after a sad account of lyrical junks that is noted on Nigeria’s musical worksheet. It seems most of our so-called songwriters are still clothed in animal skin, or mediocrity is paying the bills at the expense of creativity.

Trashing out the concerns of Nigeria’s music lyric meltdown is not a swing-by-the-block task, but indicators such as Professional Ineptitude, Cultural Threshold and Creative Hocus-pocus will underscore the literal extinction of good lines that makes great music.

READ MORE AT http://www.myhimagazine.com/?p=72

Music/RadioRe: Upcoming Artistes. . . .discuss Here by urfriend(m): 9:50am On Jan 04, 2010
Nigerian Music & Wanton Lyrics

A legionnaire never forgets the songs he sang when searing bullets and a homebound hope was all that existed. Songs written by music craftsmen who believed the words on a song should inspire, educate and also entertain. For us, could be the spreading lump in our educational system is contagious, enough to make the intellectual bones of the music industry slumber on pedestrian and wanton lyrics.

‘You write a hit the same way you write a flop.’ U.S. lyricist Alan Jay Lerner’s attribution emphatically strikes a note; songs that have skimmed the rims of years are cut with great lyrics. The lyrics of John Newton’s hymns and those of Fela Kuti may be ages apart, but share a unique factor – lyrics that have shaped the state-of-mind of generations. How then can it be that in Nigeria’s 21st century only few (very few) music artistes enjoy international reviews on content? A time machine malfunction will be a ridiculously good excuse to make after a sad account of lyrical junks that is noted on Nigeria’s musical worksheet. It seems most of our so-called songwriters are still clothed in animal skin, or mediocrity is paying the bills at the expense of creativity.

Trashing out the concerns of Nigeria’s music lyric meltdown is not a swing-by-the-block task, but indicators such as Professional Ineptitude, Cultural Threshold and Creative Hocus-pocus will underscore the literal extinction of good lines that makes great music.

READ MORE AT http://www.myhimagazine.com/?p=72

CelebritiesNike Oshinowo’s Workout Plan by urfriend(op): 9:45am On Jan 04, 2010
They say Beauty Queen, so it was only right I imagined to meet a Lady fully made up, in an evening gown; prancing around her house with a sash over her neck that says “MBGN 1991”, when she sees me, she’ll most likely be doing the “Royal Wave”, and just at that moment will someone be wearing the crown on her head as the audience cheers!

Alas, there was my imagination getting ahead of me (again) as she stepped out in her nightshirt and bedroom slippers.
“Hi Damilola, How are you? I was just about to step into the shower” She said.

In no time, she was done and we head out to Barazahi; “The Perfect Urban Escape” – a full-on Spa, Salon & Gym located at 16, Fola Osibo, Lekki phase 1 were we met up with the ever-talented TY Bello and the one and only makeup living Legend – Banke Meshida. The Icing on the cake was the fabulous-ness that are Deola Sagoe’s pieces, and Mrs. Nike Oshinowo – Soleye had just the right 44YRs Old body to pull it off!

Photographer, Check!
Make Up, Check!
Subject, Check!
Venue, Check!
Click after click, the night went by as it became magical.
Day 2: Breakfast at her house & Interview.

READ MORE AT http://www.myhimagazine.com/?p=51

SportsRe: Nigeria Vs Benin At Nations Cup: 1 - 0 by urfriend(m): 9:42am On Jan 04, 2010
Super Eagles: The Search For Glory!!!

It’s the Year 2010 and the Super Eagles of NIGERIA will have their hands full when they go in search of Glory. First up will be the 2010 African Cup of Nations which kicks off in the Southern African nation of Angola from January 10-31.

Though, the Tunisia ‘94 Nations Cup champions were not seeded in their group, they are one of the favoured teams to lift the trophy in Angola. It can be recalled that the Berti Vogts-tutoured Super Eagles were bundled out in the quarter-finals by the Black Stars of Ghana who hosted the last edition of the tournament.

In this years tournament their task has been made even more difficult as they have been drawn in the same group as 2 time defending champions, The Pharaohs of Egypt. The Super Eagles will have to cross the hurdles of the dreaded Egyptians in the Group’s opening game.
EGYPT VS NIGERIA
Match Time: 4pm 
Match Date: 01-12-2010
Match Venue: Complexo da Sr. da Graça [Benguela]

READ MORE AT http://www.myhimagazine.com/?p=83
SportsRe: African Nations Cup: Egypt Vs Nigeria - (3-1) by urfriend(m): 9:40am On Jan 04, 2010
Super Eagles: The Search For Glory!!!

It’s the Year 2010 and the Super Eagles of NIGERIA will have their hands full when they go in search of Glory. First up will be the 2010 African Cup of Nations which kicks off in the Southern African nation of Angola from January 10-31.

Though, the Tunisia ‘94 Nations Cup champions were not seeded in their group, they are one of the favoured teams to lift the trophy in Angola. It can be recalled that the Berti Vogts-tutoured Super Eagles were bundled out in the quarter-finals by the Black Stars of Ghana who hosted the last edition of the tournament.

In this years tournament their task has been made even more difficult as they have been drawn in the same group as 2 time defending champions, The Pharaohs of Egypt. The Super Eagles will have to cross the hurdles of the dreaded Egyptians in the Group’s opening game.
EGYPT VS NIGERIA
Match Time: 4pm 
Match Date: 01-12-2010
Match Venue: Complexo da Sr. da Graça [Benguela]

READ MORE AT http://www.myhimagazine.com/?p=83
SportsRe: Nigeria Vs Mozambique African Nations Cup 3-0 by urfriend(m): 9:39am On Jan 04, 2010
Super Eagles: The Search For Glory!!!

It’s the Year 2010 and the Super Eagles of NIGERIA will have their hands full when they go in search of Glory. First up will be the 2010 African Cup of Nations which kicks off in the Southern African nation of Angola from January 10-31.

Though, the Tunisia ‘94 Nations Cup champions were not seeded in their group, they are one of the favoured teams to lift the trophy in Angola. It can be recalled that the Berti Vogts-tutoured Super Eagles were bundled out in the quarter-finals by the Black Stars of Ghana who hosted the last edition of the tournament.

In this years tournament their task has been made even more difficult as they have been drawn in the same group as 2 time defending champions, The Pharaohs of Egypt. The Super Eagles will have to cross the hurdles of the dreaded Egyptians in the Group’s opening game.
EGYPT VS NIGERIA
Match Time: 4pm 
Match Date: 01-12-2010
Match Venue: Complexo da Sr. da Graça [Benguela]

READ MORE AT http://www.myhimagazine.com/?p=83
SportsRe: Africa Nations Cup Angola 2010. The Official Thread by urfriend(m): 9:36am On Jan 04, 2010
Super Eagles: The Search For Glory!!!

It’s the Year 2010 and the Super Eagles of NIGERIA will have their hands full when they go in search of Glory. First up will be the 2010 African Cup of Nations which kicks off in the Southern African nation of Angola from January 10-31.

Though, the Tunisia ‘94 Nations Cup champions were not seeded in their group, they are one of the favoured teams to lift the trophy in Angola. It can be recalled that the Berti Vogts-tutoured Super Eagles were bundled out in the quarter-finals by the Black Stars of Ghana who hosted the last edition of the tournament.

In this years tournament their task has been made even more difficult as they have been drawn in the same group as 2 time defending champions, The Pharaohs of Egypt. The Super Eagles will have to cross the hurdles of the dreaded Egyptians in the Group’s opening game.
EGYPT VS NIGERIA
Match Time: 4pm 
Match Date: 01-12-2010
Match Venue: Complexo da Sr. da Graça [Benguela]

READ MORE AT http://www.myhimagazine.com/?p=83
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 12:29pm On Dec 18, 2009
Today’s Bella Naija 25 Days of Christmas prize is a HiTV decoder with 1 year’s FREE subscription!

HiTV Questions

*How many bouquets does HiTV currently have?
*What are the HiTV bouquets called:
*What percentage of the Barclay’s Premier League rights did HiTV just win?
*Bonus Question: All HiTV subscribers receive the fab HiTV Magazine, name one person/or group of people who appeared on the cover of HiMag in 2009.
Steps to Enter

Visit HiTV’s website – Click to Visit
Follow HiTV on Twitter – HERE
Become a Fan of HiTV on Facebook – Click to Join
Join the HiMag Group on Facebook – Click to Join
Answer the easy questions
Send entries to 25days@bellanaija.com
Subject Line: HiTV
Entries should be received before 11:59PM (Eastern US Time) – Today 18th of December
Good Luck! We can’t wait to read your submissions!

                                   Terms & Conditions for HiTV

*Entries are open to all BN readers but prizes can only be retrieved where HiTV is available in Nigeria
*Contest is only valid where contest terms do not contravene local laws
*Entries should be submitted to 25days@bellanaija.com
*Winner will be chosen at random from pool of correct entries
*Only winners will be contacted
*To promote transparency and fairness, winners names will be published on BellaNaija.com
*One prize per person throughout duration of promotion
*We will work towards ensuring that you receive your prize expediently.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:20pm On Dec 15, 2009
Hi All,

FOX Entertainment now on the HiTV platform, more channels to come,so watch this space.

To get the Hi Magazine monthly go to the HiTv offices at ebute metta,ikeja, lekki, or better still go to your dealer office to get your copy.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:28pm On Dec 14, 2009
Dear Subscriber,

In order to serve you better we are upgrading our system which will require you to re-scan your decoder on or before the 31st January 2010.

Call 01-2800990 for more details.
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:22pm On Dec 14, 2009
Hi All,

Now, we bring you GAMJI, the No. 1 Hausa Entertainment Channel on our platform, still loading, are the hampers getting full yet?
TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:17pm On Dec 14, 2009
Hi All,

Now, we bring you GAMJI, the No. 1 Hausa Entertainment Channel on our platform, still loading, are the hampers getting full yet?

TV/MoviesRe: HiTV Subscribers Question And Answer Forum by urfriend(m): 5:42pm On Dec 03, 2009
HiTV takes over TINAPA Studios



NIGERIAN Pay TV Company, HiTV may have finally shut its critics who accused it of not investing in the local industry up, with the takeover of world class TINAPA Studios.

The deal, described by Mr. Toyin Subair, as a “milestone” in the history of Nigeria’s entertainment industry, was finally sealed on Monday in Calabar, capital of the tourism bed of Africa, Cross River State, amid frenzied preparations for the kick off of the annual Calabar Christmas Festival.

The State’s Attorney General and Commissioner for Justice, Mr. Eddy Ogon who stood in for the Governor, Senator Liyel Imoke, at the signing of the Memorandum of Understanding at the Governor’s Office, Calabar, was happy that an agreement has finally been reached with Hi Media, owners of the fastest growing Pay TV in Africa, HiTV, on the acquisition of TINAPA Studios.

Ogon is optimistic that HiTV will explore the state-of-the-art studios in a way that will be mutually beneficial not only to the parties involved but to the people of Cross River, Nigerians and Africa at large. He described TINAPA Studios as an artistic blessing to Africa, which will make the state a Mecca for all film, music producers, with the takeover by HiTV.

Subair on his part said Hi Media will employ the same magic it used in growing HiTV Pay TV into one of the fastest growing networks, on TINAPA Studios. “Nigerians should brace up, Cross Riverians should brace up because this is the dawn of a new era in Nigerian entertainment industry because TINAPA Studios is poised to bring back the lost glory in the production arm of our industry.”

Complaints about the quality of production in our movies, music and sundry according to Subair will from mid next year when TINAPA Studios finally open for business, be of the past. “HiTV has from inception being investing in the local entertainment industry, now, what we are setting out to do, is try and open the production arm of the industry up so that our works will be able to compete with works from Hollywood and other places of international repute. Production quality as expected will be world class when TINAPA finally opens early next year that I can assure you.”

He is sad that at the moment, Nigerians go to South Africa to shoot documentaries, commercials, movies and music videos. “All that will soon stop because, whatever degree of quality you are looking for elsewhere could be found at TINAPA Studios. However, the federal government has a role to play in encouraging Nigerians to patronise a world class studio in the heart of Nigeria because the rebranding starts with Nigerians buying Nigerian goods and services.”

The intellectual property lawyer described the acquisition of TINAPA Studios as one of the fallouts of the recent rebranding that took place in HiTV which saw it wearing the new toga of Hi Media. “We are now Hi Media, and the repositioning was in line with our undying resolve to serve our esteemed customers better as we have always done in the last two years and a half.”

The rebranding is to let the world know that Hi Media is not just about football or a TV subscription based business, but is into distribution as well as music and film production and publishing among others. “We believe in the future of entertainment in Nigeria and we are consistently investing into it. The change in name was necessitated by the fact that the group is now diversified into various aspects of media including television, publishing, production, cafes, etc. As a media group, we are now positioned to exploit several opportunities in media, tapping into synergies in pay television, content production, publishing and entertainment generally with a view to creating value for our rapidly increasing our subscriber base.”

The company that recently won the 100 per cent Barclays Premier League broadcast rights is according to Subair, “now 100 per cent Hi! TINAPA Studios even makes us ‘Hi er’, but in all humility, this is just the starting point and we could not have achieved all this without the love and support of Nigerians who have stuck with us even as we correct our mistakes and improve on our act this last couple of years. For that, we are grateful.”

As HiTV braces up to its new challenge, critics of the sector are of the opinion that federal government as well as stakeholders’ support and encouragement at this point for the wholly Nigerian company is needed as it take a giant stride into the entertainment turf. As a Nigerian company, HiTV in its barely three years of existence, has shown immense support for local sports and entertainment even in the face of several artificial hurdles that have made it a Herculean task of making popular local sports like it has done with the English Premier League in Nigeria.

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