myplaydiary:
My write up must have hit a nerve for you to think i work with innoson, while i would love too work with them though, i however need to draw your errs to public knowledge. Your post was indeed very misleading, too bad for an auto blogger, i understand you must eat but do so with common sense, don't pull one down to exalt yourself, i would have love to educate you further but i see you are really hurting already.

Have a good evening.

ncoolsome:


And the ones presently pullin off are all innoson abi?mtchhheeew

Menace2Society:
Typical Ibo man

AutoReportNG:
I am forced to give you a rebruttal, but you don't deserve it.

If your firm can't take to corrections, just too bad, trust me, too bad.

God bless Nigeria

myplaydiary:
My write up must have hit a nerve for you to think i work with innoson, while i would love too work with them though, i however need to draw your errs to public knowledge. Your post was indeed very misleading, too bad for an auto blogger, i understand you must eat but do so with common sense, don't pull one down to exalt yourself, i would have love to educate you further but i see you are really hurting already.

Have a good evening.

yungengr:
too much I can't read it

Rekeb:


Many thanks @autoreportng. You have made some very useful points in your post. The guy who is doing the rebuttal is obviously an agent of Innoson. The tone of the rebuttal is very unfortunate and it basically sums up why most of our enterprises in Nigeria don't break out of the pedestal level. The point is that if Innoson is content with selling to government, we can already see its future taking cognizance of the fickleness of government practices in Nigeria. Another government will come and rubbish what its predecessors have been doing.

I can already see some undertone of we against them in the rebuttal.

myplaydiary:
https://www.nairaland.com/3658014/why-nigerians-not-buying-innoson

OP while it might be safe to say your finding are correct on the surface but, in reality they are totally and flat out wrong, now Innoson is a businesses man and have professionals whom he pays hundreds of thousands of Naira to keep his business afloat and up par with blue chip companies in his line of business. Deep down in you mind do you really think Innoson or the numerous employees on his payroll don't know all these this things you listed up there i could even add more to make that list "10 reasons why Nigerians are not buying innoson cars".

Now to tell you your mistakes where you are wrong and why Innoson and his numerous employers are not paying attention to any of the things listed up there. First Innoson as an indigenous car manufacturing company is still quite young and in its Nursery stages, for this reasons they are not competing or want to be seen as competitors with any of the other leading foreign brands, we will get to why later.

Secondly, Innosson cannot even meet up with the demand on their hands and even take months and in some cases a year and some months to meet up with demands from some client customers, in most cases Federal, State government and many major transporters, many Nigerians don't know this, Many commercial inter-state buses you ride are actually innosson buses but frank be told you cant tell the difference.

In addition, should innoson, do many of the highlighted as mentioned by the OP he is shoting himself in the foot and indeed sending a signal to foreign car manufacturers who will see the prospect in setting up car plants in the country and in the long run throw the innoson car brand into the Abyss of One time Indigenous car Manufacturing brand best deal he will get is that they will by his plant over or partner with him but name changes.

Going forward innoson right now can only be the under-dog get a small niche whether from federal, state government or Transporters a niche is a niche, we can see he is extending to the military, and if you observe, the truth is innoson is not really interested in selling to individuals as that is the fastest way to kill the brand before it gains any relevance, you might be thinking how's that, Good question, Social media; with the current social media trend, one could buy a innoson vehicle when it gets a flat tire he goes to social media to rant how innoson vehicles cant go a km without a flat tire, she runs her battery down, the goes to social media to rant how her engine knocked cause the car cant start you cant imagine the list is endless, Even a Nigerian senator was guilty of this after using a car for 3 years with one issue. Then you can’t rule out the bad belle factor.

Innoson needs references, client and customers whom can give his business credibility, when he achieves this the growth of his car brand becomes organic and he would not need to do too much to prove to people that his car brands are reliable, he will simply just reference them to high worth groups, companies and agencies using his vehicles and their testimony will sell his cars, also if you do business the first rule is do not do business on sentiments, don’t say you have friends that will buy your products when you make them what if they don’t or what if when those products are not available your friends are Not, Innoson understands this so he is not creating his car for only the Nigerian market as he is already selling to Ghana.

Then talking about his car looking like other cars that is normal with technology, you make your product look like the trending one, look at the Mobile phone industry, the auto mobile industry, Computer industry, i remember you even posted an article her detailing why BMW and Mercedes Benz always have resemblance, these are called borrowed tech normal, totally Normal with any tech industry, call me one car brand i will tell you the next that looks like it and uses same spare parts.

Then coming to the Innoson wagon it has Not even been released or lunched yet it still in the works cut it a slack let them pull it out first, secondly that car was and is being specifically created for NASS, Yes the National Assembly, and we all know those guys do it big, so if Innosson cant offer Big they cant do Innosson its as simple as that. I hope my post has been able to correct the general mindset of Nigerians and Nairalanders that share the same thought process as the OP.

I could continue on and on and on but let me stop here because i know nairalander like it short well i apologize this is already a long post.

Nnabugwu8590:

My dear the guy is wrong in the sense that he doesn't know the business map model of Innoson business.
Can he tell me the PAYERS of he Innoson business, can he tell me the LINCHIPS of Innoson business, can he tell me SWEETENERS of Innoson business, can he tell me BUSINESS PARTNERS of Innoson business, can he tell me the REVENUE MODEL of Innoson business, can he tell me the GOVERNANCE MODEL of Innoson bussiness.
You can't give analysis on something when you don't know its fundamentals/details.

myplaydiary:
He is not producing to sell to Ghanaians he produced based on orders made from Ghanaian Government, or would he have refused the offer? then what becomes of the relationship between the company and the Ghanaian Government that made the order.

chronique:
I can't argue with the OP but there are some things that do not add up. A company that cannot produce enough for local consumption, is selling cars in Ghana(exporting)? Just the way Nigeria can't provide constant electricity for 180m people,but can supply electricity to Benin republic and they have almost 24hrs power supply? I guess this is a Nigerian problem. What is the population of Ghana? Can it be compared with Nigeria? Do you have an idea of the amount of cars that come into this country daily? Innoson can't even cater for 5% of the volume of sales; so what business do they have exporting to Ghana?

How many units of buses, cars, SUV, trucks, etc,do they roll out every year? If they can't meet demand, shouldn't that be seen as a good problem? Does the management not know about SWOT analysis? If they can't meet demand, shouldn't they begin to think of expansion? I could go on and on and on. But one thing is sure, as far as the business of vehicle manufacturing is concerned and the management of the business, they are not doing the right thing. Let someone like Dangote delve into that sector, and see what wonders he would perform.

yungengr:
too much I can't read it

AwiLand:
Because He is an IGBOMAN..... Anything that is not done by the Masters up North supported by their Slave down South is not welcomed.

AndyCole16:

Guy......go and sleep. You mess up in your analysis. All because you need an attention from one company. Now you see intelligently responses from page 2 of this thread condemning your attitude. Not those who rush to give you some likes.
Many things are not adding up in your post. Engage me as you are threatening others. I'm ready for you..Nonsense

myplaydiary:
mumu why should i engage you do i look like your girl who you should be doing ur traditional engagements with.

Gwan2:

Bros, please don't always take criticism as sentiments or hatred....I beg of you.
.
In your quest to appeal to your audience, you totally painted the young man in bad light, he did a good job and I must confess his points are very salient not ruling out yours though.

AutoReportNG:
I am forced to give you a rebruttal, but you don't deserve it.

If your firm can't take to corrections, just too bad, trust me, too bad.

God bless Nigeria

gist4real:
The original article and the rebuttal are both sound, and I dare say; they both have the interest of Inosson Motors at heart. I can imagine the confusion the M.D of innoson at times might experience. Producing cars is not cheap at all more so taking the Nigerian factor into mind. Do you know how much Toyota, Ford, Benz and the rest spend on advertising alone? Ford bugetted $4.3 bn, Toyota $3.6bn, Lexus another $3.6bn. Innnoson simply does not have that kind of money. That is why she is targeting Government Agencies.

An average (note the word average) Nigerian wants a car of between 800k and N1.5million innoson, or any other car manufacturer cannot produce at that because they will have to compromise on quality.

Its tough doing business its even tougher doing it in Nigeria.

GEJPosterity:

Lol you can o. Just call yourself a "blogger", open your laptop, type anything that comes into your head and click "publish". Then copy and paste the crap to Nairaland and get your padi padi mod to move it to the front page so you can get traffic to your blog. It's cheap, easy and requires zero research and insight.

That's why I put up this rebuttal thread exposing the glaring lies in this post: https://www.nairaland.com/3658512/innoson-only-one-showroom-lagos but up till now the mod has refused to move it to the front page because I'm not his friend. That's Naijeriya for you...

Just30:
sorry
The Ghanaian have not made any orders from innoson
His cars was inspected and they haven't been passed for use on Ghana roads

myplaydiary:
Please do your finding I don't want to derail my thread by posting links here and changing the subject of discuss, please do your findings personally and let's stay on topic. Thank you.

charles009:
I hear this poo a lot from companies resident in the eastern part, on how you dont want to perceived as a competition. Utter ridiculousness. Many of them believe once they appease the spirits(spend lots of money on rituals) then they should forget conventional sales methods. I have been working with this guys, so quote me at your own peril.

Real facts, every businesd is affected by what porter termed vertical and horizontal forces. Threat of a new entrant, substitute and competitive strenght of any market. Innoson motors lacks professionalism in certain key areas, website is poo, social media underutilized, visibility zero.

Competitor analysis is the strenght of any organisation, make your entrant very loud but be careful with your positioning.

He got it right with his sprinter transport buses, and toyota can tell you they cant compete over time. He should simply avoid confused positioning.

mokkalu1:

See the problem we have? A fresh blogger thinks he knows better than a successful business man and his team of experts, and when one tries to bring him back to reality, he goes ballistic with hurt. IVM have a game they are playing and they are doing it the best way possible. There is something called niche and there is something called strategy. Naija people sef!

myplaydiary:
What are you talking about which eastern company are you referring too is it;
Ibeto Group
Chikason Group
Tonimas
Juhel
Orange drugs
Trans globe
Inter Bau
Bukar Group. To name a few the list is endless.

..are you referring to small start ups or you simply want to throw jibes at the south east and tribalize my thread abi.

As for innoson the competition I speak of, is against leading multinational car brands that their media/advert budget alone will build 3 additional motor plants for innoson, what chance does he stand against such companies.

Peacefulgold:

gud question, but on d other hand did u even give it a check and know how many Nigerians are actually interested in buying d car, as a business man u don't force people to buy ur product, u sell to those who are interested in it, so if Nigerian automobile dealers are not interested, den he sells to d Ghanaians who r..

AndyCole16:


In fact you have rendered every rebuttal you made invalid with your attitude