₦airaland Forum

Speak2klein:
Today, we live in a perception world. In fact, we live in an augmented reality.

Fact 1

Tesla’s market capitalization is currently greater than almost the entire established auto industry combined. To put it in perspective, Tesla is worth more than General Motors, Ford, BMW, Daimler, Honda, Hyundai, Nissan, Mazda, Aston Martin, Volkswagen, Subaru, and Fiat Chrysler combined.

In 2016, just four years ago, the market capitalization of these companies was;
Ford — $56.8 billion
General Motor — $51 billion
Tesla — $31.5 billion

As of 1st January 2020, Tesla was capped at $75.7 billion, and by September 2020, it had skyrocketed to $458.9 billion.

Fact 2

Tesla delivered 499,550 cars by the end of 2020, made a revenue of $20.79 billion, and is currently valued at $668 billion.
Ford delivered over 1.18 million cars by the end of 2020, made a revenue of $130.9 billion but valued at $34.9 billion.
It doesn’t make a lot of sense, so what’s happening?

The dictionary describes Perception as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. [/b]People's perceptions are far more important than their knowledge of object reality. People establish the meaning of something based on how you make them perceive that thing.

The media said Tesla stocks rose because it surpassed Wall Street’s revenue predictions for the third quarter in 2020. The first perception painted by Wall Street was a dark and gloomy future for Tesla, so even when Tesla did slightly better than the projections, it was perceived as an impossible feat achieved.

Here are two other perceptions that have caused Tesla’s stock rise that may be untrue. I call them [b]perception against objectivity.
The market is pricing the stocks with the idea that Tesla will eventually gain 100% market share of the global automobile market, which is highly unlikely.

Investors believe Tesla’s EV model, tech, battery power, and infrastructure create an entirely new industry instead of disrupting an existing one. Although this one is close to the truth, Tesla now has some serious competitors like BYD, which is already a giant in China and is one of the fastest-growing auto companies globally.

But the real question here isn’t why it’s unfair for Tesla to be worth this much compared to the other companies. There’s a lot to learn, especially how we can apply perception marketing theory to our own endeavors. In today’s world driven by likes, shares, thumbs-ups, and social media influencers, you must take perception marketing seriously if you’re going to succeed.

Perception marketing is the deliberate effort by which a seller influences its potential consumer's external stimuli and experiences so that the consumer “naturally” chooses the seller's product subconsciously.

For example, Facebook uses persuasive techniques technology to change your behavior without triggering your awareness. Facebook created “tag a friend” to get you back on the platform. When you receive a tag notification, it automatically triggers your sense of curiosity, and it’s almost impossible to ignore it.

The two factors that create perception are;
1. Stimuli from an external environment
2. Expectation based on past experiences

Now let’s talk about them individually. Let’s begin with Stimuli from an external environment. If you’re going to create perception through stimuli from an external environment, there must be;
Problem recognition (internal and external). You must sell/highlight a problem even if it doesn’t exist at the time. Steve Jobs sold us the idea that there was a problem with phones which had buttons.

If it does exist, it must be exaggerated.

When you watch a Nike ad, it sells you the perception that if you were ever going to play like Michael Jordan in a basketball game, you had to be wearing an Air Jordan. But the truth is Michael didn’t start out doing legendary slam dunks in a Nike. Michael actually wore Adidas and almost didn’t sign the Nike deal because he preferred Adidas.

[b]Information; [/b]you must provide insight into that problem and educate your users. Some brands exaggerate problems or undermine existing solutions. Heck! Some brands actually create problems, then help you solve those problems.

It’s been widely speculated that Microsoft began creating viruses that attacked their software, then created anti-viruses and sold them to users.
Cigarette companies sell the addiction and sometimes sell the solution too; Nicotine patches and gums to help quit smoking.
R.J. Reynolds is the parent company that owns Niconovum, a Swedish brand that sells innovative nicotine therapy solutions such as Zonnic pouches and mouth sprays.

Determinant attribute/decision making. [/b]While providing information, you can direct your consumer's thought process to specific determinant attributes that your product carries.
In the mid-2000s, as diabetes and obesity became prevalent in the US, consumers began to express concerns regarding the quantity of sugar used in Coca-Cola’s Coke drink. Sensing the behavior change, Coca Cola began to sell an alternative diet and zero-sugar coke. By 2018, Diet coke sales had surpassed sales of the classic coke.

[b]2. Expectation based on past experiences.
The media is the most powerful tool to shape and change perception. The media engages our senses, and because of its character of mass acceptance and repetition, it is the most effective tool for perception marketing.

You can create experiences that shape perception through the following process;
Redefine concepts => Reinforce new concepts via experiences (using media, industry experts, consistency, etc) => Societal Acceptability (policies, norms, infrastructure, etc)


In 1937, the US passed the Marijuana Tax Act, effectively prohibiting the use of cannabis on a federal level. By 2016, it had become legal for recreational use in California. Artists like Snoop Dogg and Wiz Khalifa had begun to push for the social acceptance of marijuana through their music videos: young, wild, and free. It has become a part of the hippie culture most young people emulate. Today cannabis is estimated to be the largest cash crop in California, with a value of more than $11 billion.

In conclusion, the only way brands can truly differentiate themselves in their customers' minds is by taking the responsibility to build a perception in their minds. Now the moral ethics that guides each organization becomes the challenge. How far can brands go to make you addicted to them?

legacystore:
Yes this year 2020 has been a very rough one indeed from coronavirus to end SARS to recession to dollar rise etc

My investment in mba fx is looking like a mistake already. My saviour is that I have a diversified investment portfolio. I remember one guy then with 3 accounts in mba worth 10m, that was crazy, his ROI then was bigger than most people investment n everyone was hailing his ROI

Lesson - Have a diversified investment portfolio never put all ur eggs in one basket. Investment is a risk u either lose or gain. That it pays today is not a guarantee it will pay tomorrow.

Let's learn from one another as we prepare to continue our investment journey in 2021.

nairavsdollars:
https://www.independent.ng/nigerians-fed-up-with-buhari-apc-want-us-back-in-2023-pdp/

Tospringe:
Hello everyone. Please I need advise on how to boost my CRS score. I'm 31 years going to 32 next year, I'm a master's degree holder, I have up to 3 work years experience (NYSC inclusive) I'm a Piping/Inspection Engineer.
On the other hand, my wife is 26 going to 27 next year. She's a B.Sc holder and she has over 3 years work experience as a banker. We both plan to write our IELTS exam. I am going to be the Principal applicant, but having done the CRS calculation, our total score is 464 and we need it to be boosted. Please we need your help. Thank you.

Cc: DisGuy, justwise

Sebastine1994:
i came back from work on Friday to discover that my wife has ran away with our son and some properties in the house, my neighbor said she is a bad woman that I should let her go, they caught her in adultery and she ran away because of shame.

for the first time in my life I discovered that I have not played my role as a husband. I was just focused on bringing back money home for the family and forgot the sexual responsibility, I agree I am at fault too. but if I calculate all the bride price I spent and wedding cost, I feel like going to bring her back. if not for her sake but for the baby, please advice is needed now

she is an igala while I am igbo,

PCG001:
աօʀҡ; ċօʍքʊtɛʀ ɛռɢɨռɛɛʀ
քօsɨtɨօռs;
քɨċҡɛʀ
ċaʀɖ ʀɛɖɛɛʍɛʀ
ʟaօɖɛʀ
sքaʍʍɛʀ
աɨʀɛ tʀaռsʄɛʀ
ɮɨtċօɨռ ɨռʋɛstօʀ
&ɦaċҡɛʀ

DamnnNiggarr:
https://www.today.ng/sport/football/vincent-enyeama-urges-senator-kalu-invest-enyimba-arsenal-327468/amp?__twitter_impression=true

HenryThegreat1:
https://punchng.com/no-evidence-to-prosecute-33-indicted-sars-operatives-agf/

mrkings84:
The question this morning is, why did king Solomon had to marry as many as 700 wives and still had up to 300 hndred concubines??

1Kings 11:1-3
1. King Solomon, however, loved many foreign women besides Pharaoh’s daughter—Moabites, Ammonites,Edomites, Sidonians and Hittites. 2 They were from nations about which the Lord had told the Israelites, “You must not intermarry with them, because they will surely turn your hearts after their gods.” Nevertheless, Solomon held fast to them in love. 3 He had seven hundred wives of royal birth and three hundred concubines,and his wives led him astray.

Where are the Bible researchers, theologists and students?
Your Opinion pls.....

Blue3k:
https://www.dailytrust.com.ng/law-to-legalise-cultivation-of-cannabis-underway

Anny505:
Oboy see ride.


Oluwa bless you boy, make me in turn bless malee and palee oo.

Nemere2020:
Court Jails Man 125 Years over Fake Social Intervention Programme Contract in Maiduguri

A Borno State High Court sitting in Maiduguri has convicted and sentenced one Allen Abel to a cumulative term of 125 years in prison for allegedly fraudulently obtaining food items valued at N12, 879,800.00 (Twelve Million Eight Hundred and Seventy Nine Thousand Eight Hundred Naira) on the pretext of executing a fake contract for Federal Ministry of Humanitarian Affairs, Disaster Management and Social Development (FMHDSD)’s School Feeding scheme under the Social Intervention Programme (SIP) of  the Federal Government.

https://twitter.com/officialEFCC/status/1311341112028733440?s=19[/quote]Elected officials steal billions and they get to do 6month jail time (e.g kalu) but a commoner steals 2naira and will do 10 years jail time without option of bail or fine . People dey crase for this country Sha. Alot has to change.

Trustwallet:
Hello nairalander!

Unknown someone keeps sending money to my diamond access bank, this is the second time am recieving money to my account, which is 30,290 & 30,136 naira and the text on the remark is a foreign name.

At first i got alert of 30,260 with remark "Stepan zemalek", at first i thought someone mistakenly sent money to my account, i said lemme wait if i will receive a call from someone claiming the money but nobody called to claim the money, not knowing that my bank have deducted 530 naira for sms fee nd 200 naira for stamp nd postal fee, i have to transfer the money the money to my rubies bank account with the hope somebody will call me nd claim the money.

Secondly, i got another alert of 30,136 with the remark saying "Jaonna LiebeltEtzler/18.9.20".

I dont remember giving anybody my bank details apart from my mom nd uncles, i have called my bank customer care to complain about it and to know who sent the money from my account but he said he cant disclose the information to me. i have complained to the bank and the keep saying their normal bla bla.

I need help on what to do next....below is the screenshot of the alert...

ebukajay184:
"Your Money Is For You And Your Wife. But Her Money Is Not For You" - Reno Omokri To Husbands

Reno Omokri has stated that a husband is not supposed to spend money that belongs to his wife, IgbereTV reports.

He wrote on Instagram:



https://www.instagram.com/p/CFaYJ5vjyln/?utm_source=ig_web_copy_link

obiekunie2:
really?? and pure water is still freely sold.

Superjazz:
Muslim man spotted,am not surprised

onyi25:
"Erica Is A Big Disgrace, Even A Prostitute Will Never Have S£x In Public" - Nollywood Actor Uche Maduagwu Slut-Shames Erica
.
.
Uche Maduagu has taken to social media to slut-shame Big Brother Naija Lockdown housemate, Erica, for engaging in s£xual activities with fellow housemate, Kiddwaya, inside the Lockdown house and bragging about it.

According to him, even a prostitute has more dignity than Erica. A Prostitute wouldn't be seen having sex with her client in public.

He further added that Erica is only desperate to get pregnant for Kiddwaya because of his Billionaire status, stating that the Kidd he knows wont have sex in public so he must have been seduced by her.

See full gist here;

https://www.mimidoris.com/2020/09/bbnaija-erica-is-big-disgrace-even.html

DAVE5:
Though I never used bbm extensively but I do love the idea of privacy of its PIN knowing that only if I gave spmeone my pin Before they can chat me up unlike now that once anybody has ur number, they can chat u up

Bigchristo:
they still want to bring physical keyboards? They’re not ready to compete with other tech companies yet, because nobody needs physical keyboards anymore we all want screen touch

phonesiq:
https://www.phonesiq.com/iq-contents/blackberry-is-coming-back-in-2021-with-5g-and-physical-keyboard/blackberry-is-coming-back-in-2021-with-5g-and-physical-keyboard-wWdKDxXIOx.jpg

BlackBerry is all set to make a comeback to the smartphone market after almost a year of no activity from the company. The much desired return is courtesy of a Texas-based company named OnwardMobility that has experience in developing security solutions for government and enterprise customers.

It was revealed that the new BlackBerry phone will be a 5G enabled smartphone - featuring a physical keyboard and include a list of enterprise-focussed security modules. The new development comes about six months after previous BlackBerry brand licensee TCL Communication announced that it would cease the sales of BlackBerry-branded devices starting August 31 which happens to be today.

Today is the last day for BlackBerry fans to pick up TCL's BlackBerry Key2, however, TCL says it will continue to support for at least another two years.

https://www.phonesiq.com/news/blackberry-phones-are-coming-back-in-2021-with-5g-and-physical-keyboard

Insidenaija:
https://www.google.com/amp/s/www.vanguardngr.com/2020/08/probe-nigeriall-break-if-we-release-list-of-looters-in-nddc-imc/amp/

obembet:
https://www.goal.com/en/amp/news/messi-can-only-leave-barca-if-his-700m-release-clause-is-met/bw9lcg8ybdu1ihdf761jprn0

ikorodureporta:
https://punchng.com/filling-stationsll-dispense-gas-in-vehicles-from-september-fg/

lalasticlala