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Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 5:39pm On Aug 21, 2019
wethebest:
No hating bro. No mata hw gud you u re in ur field, ur customers preference comes first. Are u gud in video animation?
Thanks for understanding.

No, I'm not into animation.
Art, Graphics & VideoRe: A Collection Of Disney Princesses Wearing Ankara Dresses... Art by Bbstar by erad(mod): 4:11pm On Aug 21, 2019
bbstarr:
Presently, I'm not in Osun
Owkies.

Concepts, be good.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 4:09pm On Aug 21, 2019
wethebest:
U be God? U re already disrespectful with dis your post yet u want others to respect u?
Hi,

I realized I was wrong.
I got seriously out of line.

Yes I was rude, and came off as arrogant.
I got emotional and lost touch with common sense.

Thank you for taking out time to point out my folly.
I really appreciate it.

Will work on my approach henceforth.

Once again, thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 4:05pm On Aug 21, 2019
CAPSLOCKED:
FROM THE WAY YOU SOUND SO RUDE AND CARELESS, ONLY A MADMAN WILL PATRONIZE YOU.
Bro,
We got off on the wrong foot.
My apologies.

I realized my mistake, albeit a little too late.
Will work on my approach henceforth.

Once again, accept my sincere apologies.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 4:02pm On Aug 21, 2019
Sachidi:
with your write up, i put it to you that you have zero marketing skills. Learn how to sell because, its more important in any business to grow.
Customers are naturaly selfish, what they care about is themselves alone. You will gain nothing by making ten commandments for your customers.
Once again, learn how to sell.
Its more important than learning how to create or produce.
Thank you.

I realized my mistake and understand I got too emotional and came off wrongly.

My apologies.
I appreciate your concern and contribution, it's for my own good.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 4:00pm On Aug 21, 2019
Outis:
Yes. You should pipe it down. A graphic designer should know the implication of using caps in words to convey emotions.

Your entry is the first, and it is by no means extraordinary... So take a chill pill and wait for others before throwing down the gauntlet.
Let's get some things straight.

This is supposed to be a portfolio, not a competition.
It's really not my business what others choose to post or not, or how better or worse it is to my designs.

Extraordinary is relative.

Yes, maybe I should pipe it down, but you need to be in my shoes to understand my approach.

I know how much time I spend on baseless inquiries.
Time is precious, I'm sure you'll agree with me on that.

Those were not written out of arrogance or anything of sort, they were written by someone utterly fed up of people shitting on his trade and wasting his time.

But then, I get your drift.
I've gotten rid of it.

My sincere apologies for my insensitivity.
My intentions were harmless.
Art, Graphics & VideoRe: A Collection Of Disney Princesses Wearing Ankara Dresses... Art by Bbstar by erad(mod): 2:21pm On Aug 21, 2019
bbstarr:
Thanks you sis
Hi, how are you doing?

You are in Osun state, right?
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 2:19pm On Aug 21, 2019
CAPSLOCKED:
FROM THE WAY YOU SOUND SO RUDE AND CARELESS, ONLY A MADMAN WILL PATRONIZE YOU.
Wrong...

I'm not here for your acceptance or validation.
Serious potential clients understand my perspective.

Thank you.

PS: Why should you even have a problem with how someone wants to be addressed?
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 2:15pm On Aug 21, 2019
222Martins:
I can see our company's logo in your portfolio @JanellaTV. Keep up the good work. smiley smiley smiley
I enjoyed working on that project and love how it's in active use on Instagram.
The joy of any designer is to see their designs being put to good use.
I really appreciate.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 2:12pm On Aug 21, 2019
BiafranBushBoy:
Stories.
...that touch.
If you come to my side, you'll have a better view and understanding of why I wrote those.
I mean no disrespect.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 2:10pm On Aug 21, 2019
wethebest:
U be God? U re already disrespectful with dis your post yet u want others to respect u?
I'm disrespectful by stating how I would like to be approached?
If you take offense to things I wrote up there, then that's just sad.
Nobody likes their time to be wasted.

Thank you.
Art, Graphics & VideoRe: Okinographix Realistic Cartoon Gallery by erad(mod): 11:15pm On Aug 19, 2019
0kinographix:
Graphic tab, mouse would never give you this accuracy
This is very very untrue.

I've done some very decent image vectoring with a mouse and others with a tablet,
just depends on what you feel more comfortable with.

I've also seen masters who will rather use a mouse than a tablet.

All depends on your understanding of the software you are working with as well as the result you are working towards.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod):
Here's mine...




Thank you.

Art, Graphics & VideoNairaland Portfolio For Logo Designers 2019 V2.0 by erad(mod): 10:37am On Aug 19, 2019
https://www.traderwebs.com/wp-content/uploads/2015/05/Portfolio-Header.png

Hi guys,

We are here again to provide members of Arts and Graphics section on Nairaland an opportunity to showcase their works, logo designs specifically.
This is not for comparison purposes, to criticize, oppress, or brag. Just a thread where designers can exhibit their logos and members, guests, fellow designers and potential clients can access, admire, constructively criticize your works and know how to contact you for your services now or later. It can serve as a mini portfolio for the designers.
It's also to prove that Nigerian designers are up to international standards and should be accorded their due respect.

Just like the last time, same rules apply, for organization purposes.

*All designers will have a maximum of four(4) attachments only.
*Each attachment will have a 800px by 200px dimension.
*The first attachment must carry the designer's logo only as well as his/her contact details if he/she thinks it's necessary.
*The other three(3) attachments will contain maximum of four(4) logos each for clarity purpose in no particular order.
*All designs submitted must be the genuine work(s) of the designer submitting it, any forgery or false claims will lead to deleting the affected post and appropriate actions will be taken against the culprit.
*People should try to avoid asking for a designer's price, number, mail, etc on the thread. Their contacts will be on the first image they upload, if they follow the instructions. Any such comments will be promptly removed.
*While I understand some people have no appreciation for this kind of thing, I'll appreciate if we all can respect each other and be as civil as possible. We owe each other that much.


Designers are advised to pick out the best of their designs to better impress visitors and potential clients. No text here except for a brief greeting, just your designs speaking for you.

Have fun.
Thank you.

Nairaland Portfolio For Logo Designers 2019 V1.0
Nairaland Portfolio For Logo Designers 2018
Nairaland Portfolio For Logo Designers 2017
Art, Graphics & VideoIMPORTANT!!! New Portfolio Thread, Signify Interest. by erad(mod): 2:30pm On Aug 18, 2019
Hi guys,

How are we all doing today?
How has work been too?
I hope we all are getting a fair share of clients considering the alarming population of mediocre designers everywhere these days.
There are definitely better days ahead,
Just keep doing what you love doing and giving out your best.

To the matter at hand...

I'll be opening another portfolio thread this night/tomorrow.
The rules are the same with previous portfolio threads.

*All designers will have a maximum of four(4) attachments only.
*Each attachment will have a 800px by 200px dimension.
*The first attachment must carry the designer's logo only as well as his/her contact details if he/she thinks it's necessary.
*The other three(3) attachments will contain maximum of four(4) logos each for clarity purpose in no particular order.
*All designs submitted must be the genuine work(s) of the designer submitting it, any forgery or false claims will lead to deleting the affected post and appropriate actions will be taken against the culprit.

I'll appreciate everyone getting their designs ready between now and 7pm tonight,
as well as signifying their interest on this thread so I can tag them when the thread is up and the first page can at least be occupied by designers and not spammers and commentators.

Considering the thread will likely grace frontpage, I'll appreciate decorum and order.
We are a small community that shouldn't give room for indiscipline and bad practices.

Thank you.
CrimeRe: Ekiti Begins Naming And Shaming Of Sex Offenders, Exposes Rev. Asateru Gabriel by erad(m): 10:00pm On Aug 16, 2019
toniblacman:
Rubbish move.
We all know how it is with our "Justice" here.
If this man here was rich and appealed this case and with the usual magomago..won the case, would the yeye state government publicise his picture and offence?
I am not in support of rape and pedophilia cases.
Maybe Fayemi na angel..but what is good for the goose is also good for the gander.
Kukuma dey you expose all criminals; and , election riggers, bribe takers, contract fraudsters etc, make we con see how many people be innocent for Ekiti.
Justice is not perfect anywhere in the world.

And just because the lawmaker may or may not be guilty of any offense does not mean justice shouldn't take its course.

When he's caught, he'll dance to the tune as well.

Pocket the negativity and try to think of the victims already damaged and potential victims such action will save.

Everything doesn't have to be judged politically, we are humans before becoming political players and observers.

If you've let politics erode the humanity in you, then that's just sad.
Art, Graphics & VideoRe: Graphic Designer Urgent Needed by erad(mod): 6:44pm On Aug 13, 2019
zubbymp3:
Dope graphic designers should hit me on whatsapp 08091467009 ..... !!! Urgently needed
https://www.nairaland.com/5076709/nairaland-portfolio-logo-designers-2019

Thank you.
Art, Graphics & VideoRe: Rate My Monogram Logo by erad(mod): 9:48pm On Aug 12, 2019
collinshills:
All forms of critique is welcomed
Number 1: This is not a mongram.

Number 2: This is most definitely not a monogram.

Number 3: please do more research and read more articles so you can understand number 1 & 2 better.

Thank you.
Art, Graphics & VideoAsk The Experts: Logo Design Q&A by erad(mod):
I was recently asked by the UK based magazine, Computer Arts Projects to partake in their ‘Ask The Expert’ feature for Issue 135 ‘Create The Perfect Logo‘. Users from around the world submitted logo design related questions via Twitter to @caprojects of which I then answered for display in the magazine.

Below are the 11 original questions I answered, 8 of which are featured in the magazine, as shown below.


1) “What are the key questions that you ask a client in order to determine the direction to go with their logo?”
From Marc Davison, Canada (@RorschachDesign).

The key questions should be based around the goals of the business, product or service you are designing for. Find out what the logo is for, what it should say about the company and their main target market(s) and competitors. Ask where the logo will be used, if there is going to be a tagline and for any additional information they may have. Get to know the company so you have a solid design brief to produce the right solution.


2) “For you, would a tight brief from the client be a helpful focus, or more of a hindrance?”
From Sharon O’Neill, Ireland (@sharononeill).

Some of the hardest briefs are the open ones, simply because you have no boundaries to work within. A tighter brief, in more cases than not, allows you to be more focused on the problem. Gather the appropriate information, do the research and ask your client questions… this will give you a tighter brief, even if you have to work for it.


3) “What do you think will be the future trends in logo design, especially in terms of typeface usage?”
From Anka Asril, Malaysia.

The key in logo design is to design for longevity, not simply for trends sake. Trends come and go, so you must consider this when designing your next logo. It certainly helps to be aware of trends as it shows us where we’ve been and where we are going, but you shouldn’t be designing for trends sake. The project should be determined by the needs and desires of the client in question.

As for future trends, animation is going to play a much larger role in identifying a company so this is something to keep in mind when designing your next identity… could it be animated and if so, how?


4) “Where do you get your inspiration when generating initial ideas?”
From Jacob Worthy, USA (@Jakeweebz).


Inspiration comes from anywhere and everywhere and every designer will gather inspiration in their own unique way. Some designer’s go straight to their sketchpad, while others head straight into Illustrator. Other’s may head to their nearest bookstore, art gallery or creative happy place. Others browse books, magazines and websites to gather inspiration… there really is no limit. As for myself, I do a mixture of all those mentioned above.


5) “How do you pitch a logo – do you choose 2-3, hoping the client will go for the one you think is the best? How do you persuade the client on the ‘right’ choice if they’ve picked, in your opinion, the ‘worst’ logo?”
From Karl Gilmore, England.


I personally present just one concept to the client with a thorough explanation and presentation, unless I am torn, very torn between two concepts or our proposal has been arranged otherwise. The job of a designer isn’t to go “Here are ten logos, pick one”. Imagine you went to a hardware store and asked the shopkeeper for a nail and they said “Here are our 30 types of nails, choose the one you like and get back to me”. In more cases than not, you’re not going to end up with the right choice. Although not a direct analogy, you can see where I am coming from. If you limit the choices to what you think is best for their business, then there is less chance for them to choose the ‘worst’ logo. Do your best to explain the reasoning behind your designs to prove that you have nailed the brief.


6) “How do you respond when the client doesn’t like the logos you’ve created, but everyone else does – fellow designers, for instance? Do you try to persuade them otherwise?”
From Lampros Kalfuntzos, Greece.


Although the client is the final decision maker, you shouldn’t be designing for the client, but rather the target market(s) that was outlined in the original brief. Making the client ‘like’ a design should be supported by a through explanation of the solution(s) that you are presenting, tell them exactly why it works and how it achieves the goals as outlined in the brief. Talk about the shape, concept, colour, typography, symbolism and semiotics associated with the design. If you can do this, then more often that not, the client will see your way. If this doesn’t work, which will happen at times, ask them questions to see what isn’t working for them, go over the design brief again and see what adjustments need to be made. Ensure that your original proposal outlines what you will provide for the agreed fee, so that you aren’t forever making changes.


7) “When starting a logo design for a new client, what are the classic pitfalls, and how can you avoid them?”
From George Mackay, Scotland (@eejits).


The most common pitfall is to not ask the right questions before a project begins, which includes research on your behalf too. Before you begin your development, get as much information as you can from the client about their business, goals, target market, etc. If possible, try their service or product, visit their store – really get to know them and their requirements.

Other classic pitfalls are copying other designer’s work… it goes without saying, that you should never do this. Sure, you can borrow, take and adapt other people’s work but never directly copy a logo. The design world is a very small place, I can assure you of that.


cool “How do you prepare files to send to your client – what size/format?”
From Rochelle Dancel, Canada (@RochelleDancel).


I create a multipage PDF at either A4 or Letter size depending on where they are located – Letter size for US clients and A4 for the rest of the world. This size allows you to control the size in which the client will print their logo, which they will do. Depending on the logo, the presentation could be in vertical or horizontal format… I consider this on a project-to-project basis. I also try to show the logo in a variety of applications; colour, black & white, reversed and in context, such as on a business card.


9) “How many thumbnail ideas do you create for the average logo project? And on average, how long does a typical logo design project take?”
From Gerald Irish, USA (@GVIrish).


This depends on the project requirements, how easily the ideas come, along with communication times between you and the client and various other variables. Some projects can have many pages of thumbnails, where as others may only have a few, or in rare cases, none. There is no ‘typical’ amount of time for a logo design process however I find that I complete mine within about 3-5 weeks for most clients, this allows a reasonable amount of time for research, conceptualsing, liasing, reflection and delivery. Though in saying this, I’ve had clients that needed their logo within 2 days (avoid this at all costs) and also clients that required a much more comprehensive solution, that went on for several months. Spend the time that is needed to find the right solution; it is after all, going to be the face of their company for years to come.


10) “What would be your advice for user-testing your logo designs?”
From Husam Elfaki, England (@galaxyturbo).


Getting feedback is definitely a crucial part of the design process, though you must make sure you take note of where the feedback is coming from. There are different stages of user testing, first on your initial designs, then on your final chosen designs. For the initial designs it may help to have a mixture of feedback from design professionals, the target market and various other users. Take note of how much they know about the company, the brief and product / service. When you have chosen your presumed final design, you can get feedback from others, though keep in mind, you can’t please everyone. Always respect other’s feedback, even if you don’t agree and remember to take it with a pinch of salt.


11) “How do you steer away from clichés to really nail form and meaning?”
From Marc-Franç St-Pierre, Canada (@mfstp).


Logo designs are getting so similar these days which makes it vital to put the extra effort in to come up with a strong, original concept that reflects the businesses needs and desires. If you are aware of the clichés it is easier to steer away or build upon them. Stay up to date with what is happening in the branding, identity, advertising and design world so you have a solid foundation to build upon for your work.

Remember that a logo does not have to be self-explanatory, a phone company does not have to show a phone in their logo, nor does a car company have to show a car. As Paul Rand would say, “It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolises. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned”. This is how you nail form and meaning.


Source


If your business has no logo yet, or even if it’s got one but needs changes or improvements,
visit...
[/b] https://www.nairaland.com/5076709/nairaland-portfolio-logo-designers-2019
Art, Graphics & VideoRe: Graphics Designer Needed ! by erad(mod): 2:30pm On Aug 01, 2019
@wwwtortoise...

Please remove the screenshots with the designer's account details and also those with your own personal details,
thank you.
Art, Graphics & VideoRe: Graphics Designer Needed ! by erad(mod):
@healthserve...

Bro, calm down...

Your blood dey hot.
With your aggressive approach to the client, anybody will want to think twice.
I've also had clients who had trust issues and I do my possible best to allay their fears by providing my personal social media handles and having them go through it.
This way they see my friends and family members and understand I have everything to lose by scamming them.
I refer them back to Nairaland too, to see if I have any negative reviews or anything of sorts.

Me offering to design for a client as a form of gaining their trust does not translate to them committing to the project.
That still counts as advert because until they actually make that deposit payment, they have not committed to anything.

Also, I think 75% deposit is a little on the high side especially for someone who doesn't even trust you yet.
I'm sure if you had requested about 50% or less, the conversation would have gone a whole lot differently.

The conduct of both parties was anything but professional.

Designers don't talk, we design.

The fact that you suggested extra modifications to the initial idea of the client doesn't make you a superhero.
You were trying to secure a deal, you did what was necessary.
You are not just a designer to your client, you are also an adviser.
If your client had brought a sketch that you knew would have had a negative effect to his potential consumers,
would you have gone ahead and designed it regardless?
If your answer is Yes, then maybe you are in the wrong field.

I've lost count of potential clients that wanted to do the irrelevant things first but I advised otherwise.
Yes I gained nothing from it because that means they needed to re-strategize and I'll lose out on their deal at that point.
But my conscience feels better and the client also remains thankful.
What would I have gained making a design that's useless to the client?
Am I a designer just to make money or also to provide professional services that will POSITIVELY impact on my clients' businesses?
Or what is my gain as a designer when I go ahead to do as the client wants only for my design to be seen as useless to the growth of the business eventually and thrown in the thrash?

You both never had a contract,
Just a gentlemen's agreement.

What if the client had paid 75% upfront, would you still have been so rash and disrespectful towards him?
And if he felt unsafe at a point, would you have agreed to negotiate to return part or all of his deposit?

He offered to pay you for your time, don't you think that's fair?

If you took a uber and started feeling unsafe due to the driver's approach, will you continue the trip or end it?
Can the driver force you to go the whole distance all because he felt your fears are unfounded?
Will you also pay the full fee for a trip you ended?

Let's be rational please.
I'm a designer as well but experience has taught me better.
I flatly refuse jobs without deposit regardless of the price, that saves me a lot of worries and stories that touch.

Offering to go half way with a design is not the way to address a client's insecurities.
Art, Graphics & VideoRe: Graphics Designer Needed ! by erad(mod): 1:51pm On Aug 01, 2019
I'll appreciate if the both of you can sheath your swords now...

The next couple of posts will convey my opinion(s).

Thank you.
Art, Graphics & VideoRe: Graphics Designer Needed ! by erad(mod): 12:01pm On Aug 01, 2019
healthserve:
now who withdraws a project after a designer to work on it? tell me who does. check the screenshot and see the design guys and see if the instructions were not adhered to


notice the tone immediately i ask for advance payment. all of a sudden everything i do is bad. perhaps the op thinks everyone would be stupid. thank goodness you're the one posting the screenshot. post them all people aren't blind. let the audience be the judge
Why not let him do due diligence without you commenting or interrupting?

Don't try demeaning his side of his story or his person all in a bid to hammer down your point and sway people to your side.

Please be civil.

Thank you.
Art, Graphics & VideoRe: Graphics Designer Needed ! by erad(mod): 11:21am On Aug 01, 2019
[quote author=wwwtortoise post=80830226].[/quote]Please stop using just a dot as the post body... You can maybe number them, using different numbers with each post.

Thank you.
Art, Graphics & VideoRe: Graphics Designer Needed ! by erad(mod): 10:43am On Aug 01, 2019
Good morning guys...

The OP was banned not as a punishment but because the anti-spam bot saw one of his posts as spam.

I've unbanned him and looking forward to hearing his own side of the story after which a decision will be made.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2017 by erad(mod): 6:15pm On Jul 30, 2019
obakovich:
Hi great Artists i need someone that can design a logo for me. Excellent one
That's why there are many portfolio threads on arts and Graphics section.

Please go through them and reach out discretely to whoever tickles your fancy.

Thank you.
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2018 by erad(mod): 7:00pm On Jun 27, 2019
seyoops4u:
Drop your whatsapp number
07058476216
Art, Graphics & VideoRe: Nairaland Portfolio For Logo Designers 2018 by erad(mod): 1:11pm On Jun 27, 2019
seyoops4u:
i need a simple logo like Netflix
You can get in touch...
The simpler, the better.
Art, Graphics & VideoBranding, Identity & Logo Design Explained by erad(mod): 4:25pm On Jun 26, 2019
https://justcreative.com/wp-content/uploads/2018/06/branding-logos-explained.jpg

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.


To explain this in more detail, let’s start at the top – the brand.

What is branding?

https://justcreative.com/wp-content/uploads/2010/04/apple.jpg

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”.

What is identity design?

https://justcreative.com/wp-content/uploads/2010/04/coca-cola.jpg
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices:

** A Logo (The symbol of the entire identity & brand)
** Stationery (Letterhead + business card + envelopes, etc.)
** Marketing Collateral (Flyers, brochures, books, websites, etc.)
** Products & Packaging (Products sold and the packaging in which they come in)
** Apparel Design (Tangible clothing items that are worn by employees)
** Signage (Interior & exterior design)
** Messages & Actions (Messages conveyed via indirect or direct modes of communication)
** Other Communication (Audio, smell, touch, etc.)
** Anything visual that represents the business.


All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

What is a logo?

https://justcreative.com/wp-content/uploads/2010/04/IBM.jpg

To understand what a logo is, we must first understand what it is for.

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.

Summary:

Brand - The perceived emotional corporate image as a whole.
Identity - The visual aspects that form part of the overall brand.
Logo - Identifies a business in its simplest form via the use of a mark or icon.

How would you summarise brand, identity and logo design?
Comments and thoughts are welcome, as always.


Source: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/


If your business has no logo yet, or even if it’s got one but needs changes or improvements,
visit...
[/b] https://www.nairaland.com/5076709/nairaland-portfolio-logo-designers-2019
CelebritiesRe: Halima Abubakar In Tears As Ruggedman Organizes 34th Birthday Bash For Her by erad(m): 8:39am On Jun 18, 2019
donziggyman:
Good to hear this. I will tag the right mods next time but don't forget it applies to all NL mods in all sections cuz spammers have no boundaries cuz they are senseless. It's very painful. It pains so much that I couldn't bear it anymore.

Thank you!
You're welcome.
CelebritiesRe: Halima Abubakar In Tears As Ruggedman Organizes 34th Birthday Bash For Her by erad(m): 9:31pm On Jun 17, 2019
donziggyman:
It's now clear that NL moderators are exchanging hands with this bloody scammers cuz the way they keep spamming topics without mods doing anything is alarming.

I have to speak up there's nothing to fear anymore. If you want to ban me go ahead na you go tire cuz I'm storming with another Monica I promise you.

What is the meaning of all this?? Have been a guest for 8yrs only to finally join NL and notice that it's not what it portrays to be.

Spits on NL mods! Now do your worst. New Monica is already steaming. Ban me for speaking up cuz in Nigeria if you speak up against bad things. The next is to request your head in a plater!!!!

Cc lalasticlalala

Seun

prof800

kandiikane

erad and Mynd44
Bro, calm down...
It doesn't work that way.

For example, you tagged me here.
Meanwhile I can't do anything on this thread because it's not in my section
I only have jurisdiction within my section(Arts & Graphics section) and not more.

Do you get me?

In other words,
only moderators of the section where the thread was opened can do anything about such in their respective sections.

So the question now I guess is,
"have you been tagging the right mods?"

Thank you.

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