Ever wondered why rap artistes like Modenine,kahli Abdu,poe,loose kaynon,pherowhuz etc are not been taking seriously in the industry(atleast by the majority of music listeners) today? Meanwhile rap/afro-pop acts like Ice-prince,olamide,phyno are seen as the face of rap music in nigeria today? Yea,your guess is as good as mine,real rap is slowly getting extinct in nigeria.But hey! It would be quite unfair to blame the artistes that adapted to change and placed music hustle first,which in-turn puts food on their table.Of course who wouldnt want to drive the latest cars and build the biggest mansion? I would.

Coming out as a rap/hiphop artiste in nigeria today,there are two things involved.Do you want to be a real rap artiste or a commercial rap artiste? If you want to be a real rap artiste,fine! But get ready to be taken seriously only by rap heads and your hommies.If u want to be a commercial rap artiste,the better,considering the fame and the financial gains.Doesnt sound fair right? I know.There are couple of reasons for the inbalance which i would explain to you.In business(in general) the consumer comes first right? Now,same applies to the nigerian music business,the music lovers and listeners also comes first.They(consumer) pratically holds the key to the artistes success...and ofcourse God.

Having said all these,it is important to analyse the music consumer,yea? I would save you the trouble.The average music listeners in nigeria today has grown to be quite lazy(no offense).Nobody wants to spend the whole day deciphering your punchlines,metaphors and similes when there are different problems facing the nigerian man/woman.A banging beat,catchy hook and lacklustre verses talking about how you are 'ballin',boasting about being the street king and most importantly addressing the feminine backside(a*s) while asking her to "shake it" would do the trick of getting you that commercial success,whereas,leaving the real hard workers on the sidelines with their so called "real hiphop" which is quality goods for the consumer.I am quite sadden when i see these real rap artistes spits their lives out in their songs and dont get the props,support and recognition they truly deserve,hence,my reason for writing this article.

The thought of Ice-prince(no beef intended) representing nigeria at the BET(which houses stars like Drake,kendrick lamar,Jcole etc) as the best rap artistes is quite laughable for a big country like nigeria which also houses quality artistes like modenine,khali Abdu,poe,boogey,jesse jagz etc who would give their american counterparts a run for their money(atleast to some extent).This,to me is quite deplorable.

Conclusively, I doff my hat to these real hiphop artistes who never gave in to the commercial stereotype-craze in the industry today.To me,it all boils down to LOVE and PASSION for the art(which is the real essence of listening and making music) and not the money.Thanks to these "real artistes" for keeping rapheads like me glued to nigerian music.
DJ ICE-MOB
#Now playing:Desire by jesse jagz
#jagznationalist

Real rap is not sellable in Nigeria...




We prefer noise..

Smartsyn: Real rap is no sellable in Nigeria..

someday it will. I hope Boogey paves the way

Even in the US. Who listens to Nas,Mos Def,KRS ONE,Talib Kweli,Rass Kass,2Pac,Immortal Technique any more?? Every body's busy listening to Useless music by the likes of 2Chainz,Future,Migos,Asop Ferg,Rich Homie quan. Its the generation. Times change and so does taste and interests.

Nice article,the truth is that things have changed,those commercial rappers like ice prince can still do good real hiphop but they are the ones who believe that the art shouldn't be done just for the love but for the money also

Me personally,I rap for the love of it that's why I never took it as a profession,I have something else going for me

It's round d world.... Checkout lil'wayne's Album from way back,he was cool,all of a sudden,he entered p*ssy this,p*ssy that....he's made his money now,only for his carter V album to sound like real hip-hop (Atleast he didn't say the "P" in d'usse ).......

Well,i wouldn't download a song from nas,Wu-tang no more.....I only fvcks with 21st Century Rap

acenazt: Even in the US. Who listens to Nas,Mos Def,KRS ONE,Talib Kweli,Rass Kass,2Pac,Immortal Technique any more?? Every body's busy listening to Useless music by the likes of 2Chainz,Future,Migos,Asop Ferg,Rich Homie quan. Its the generation. Times change and so does taste and interests.

lol………Why hating on them ? they got some good tunes....Future has "Honest","Real and True","I won"

Migos has changed hip-hop with their crazy flows, "The Migos Flow" or better Still Quavo's flow (Triplets),I mean Quavo's got a unique way of jumping on any track... i agree quavo isn't great with lyrics but Offset's got his back there...
I know y'all gon' say Guys from 3'6 Mafia invented the flow (or even Gucci mane) but none of them used it that long and it became irrelevant (just lil section of the songs but Migos,Hella No ,conquering the world since 2012... lol)......A whole lot of rappers having the Migos (quavo) flow on their sounds-drake,future, J.cole,Meek mill even kanye....

acenazt: Even in the US. Who listens to Nas,Mos Def,KRS ONE,Talib Kweli,Rass Kass,2Pac,Immortal Technique any more?? Every body's busy listening to Useless music by the likes of 2Chainz,Future,Migos,Asop Ferg,Rich Homie quan. Its the generation. Times change and so does taste and interests.

U are saying real hiphop have given way for normal hiphop even in the US? Dont be so sure.Take example in K.dot,he keeps it real am talkin real "real" and so he is king.And then jcole.Nobody puts them on sideline.Am sure if these same rappers were in nigeria nobody would take them serious. And...bruv u listed nas,mosdef,krs1 and even tupac as been ignored? those artistes are pioneers,they enjoyed success one point or year in time and cant enjoy that forever u know.

load of intellectual slow folks everywhere.....#np black rap messiah by modenine.

Jregz:
lol………Why hating on them ? they got some good tunes....Future has "Honest","Real and True","I won"

Migos has changed hip-hop with their crazy flows, "The Migos Flow" or better Still Quavo's flow (Triplets),I mean Quavo's got a unique way of jumping on any track... i agree quavo isn't great with lyrics but Offset's got his back there...
I know y'all gon' say Guys from 3'6 Mafia invented the flow (or even Gucci mane) but none of them used it that long and it became irrelevant (just lil section of the songs but Migos,Hella No ,conquering the world since 2012... lol)......A whole lot of rappers having the Migos (quavo) flow on their sounds-drake,future, J.cole,Meek mill even kanye....

yea am saying guys like 3'6 mafia invented the flow and i dont really think drake,jcole ,or even meek has that typa migos flow ooo.I may be wrong sha.Maybe but i dont think so.

anago18: load of intellectual slow folks everywhere.....#np black rap messiah by modenine.

What is the difference between rapping and talking fast

I'll be back

which one?

Nigerians prefer beat to lyrics. All they want to do is dance, dance and dance.

Maybe you mean American rap not real rap. This is Nigeria and the only thing that can take pre eminence is Nigerian rap. Thumbs up to Phyno, Illbliss, Olamide et al.

What are you insinuating? Or are you one of these people that dont appreciate the work Phyno, Olamide, Brymo, MI and co are doing?
Rap is the pure way to express yourselph using the language and means best suitable to you, while rhyming with the beat.

I wish you wake up from your slumber, Naija rap artists are leading the game now...

@PHfinest
^^^
^^
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abeg Brymo no be any rap artist.
Me like phyno and Olamide.
Let de truth be said,They'r not giving us the real Rap,its Obvious that They'r all commercial singers.we need real hip/hop rap,dont get it twisted

No, its not.

Hip Hop is dead? So I guess am gonna resurrect me!

On a serious note real rap artistes in Nigeria aren't recognised,just those who do 'Afropop' And they are called Hip Hop artistes

mumumugu: What is the difference between rapping and talking fast

Really?

Jregz: It's round d world.... Checkout lil'wayne's Album from way back,he was cool,all of a sudden,he entered p*ssy this,p*ssy that....he's made his money now,only for his carter V album to sound like real hip-hop (Atleast he didn't say the "P" in d'usse ).......

Well,i wouldn't download a song from nas,Wu-tang no more.....I only fvcks with 21st Century Rap

...Lil Wayne can't do without this words P*ssy and h*es ..

It all depends on taste bro

@ OP;to be candid;it has faded bro..the only real hip-hop/rapper still holding it strong in 9ja is d legendary "Jesse Jagz"..the likes of ice prince and co aint rappers;dunno the kind of music dey play but it definitely aint rap..

All we got now is the rhythm..the poetry is no more there..but i think it's all about the money now..people do appreciate a good rap when they listen to one but they won't pay to get it.

I don't know!

Nigeria don Doroscatter, everywhere is Dorobombing, over 200 Dorogirls are Doromissing & yet we re singing Dorobucci. Let us Doropray b4 things Doroworsen........So my Doropeople ve a nice Doroday & be Dorovigilant if u don't want 2 Dorodie. This is nt Dorofunny ooooO. Pls Doroshare, if u Dorolike it

Wats Olamide doing

WTF is real rap...You must adapt and flow with the tides if you want to survive.

No wonder Kodak as a brand crumbled simply because they refused to adapt with the digital age.