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ALABUKUN TODAY Almost 100 years after, the brand remains one of the most resilient in Africa. Extracts from the book written by his eldest surviving child, Chief Mrs. Stella O. Odesanya had it thus: The enduring success of the Alabukun brand is now interwoven into the fabric of modern Nigeria medical history. The Alabukun Powder, in particular, is displayed and sold in thousands of pharmacies, markets and roadside stalls all over Nigeria. In many states in Nigeria, Alabukun powder is considered to be the obligatory cure-all for almost every ailment. In neighbouring countries such as Benin Republic, Ghana and Cameroon, the eye-catching Alabukun brand is to be seen advertised everywhere. Alabukun products are sold in several towns and cities in the USA, the UK, in Europe, Brazil, Jamaica, and yes, even as far away as China. You can buy Alabukun products on-line, off-line, under-bridges and over-expressways. CONCLUSION Without any government support and facing immense obstacles from the British colonialists who controlled all the economy, Blessed Jacob managed to create a brand that has lasted a century. He was a very focused, determined and single-minded man. This is a lesson for all Nigerian youths waiting for miracles and the government. Look within and help yourself. REFERENCES Toyin Odulate, http://nawmagazine.com/african-women-to-watch-2015/ Arambara https://www.facebook.com/Arambara/posts/963627380366294 NewsExpress Nigeria http://www.newsexpressngr.com/news/detail.php?news=3899 Scientific Pilgrimage: ‘The Life and times of Emeritus Professor V.A Oyenuga by Ádébáyò Ádésóyè Reaching for the stars: the autobiography of ‘Folake Solanke CC: Puskin Naijacutee Dominique FOD |
THE DRUG ITSELF So how about Alabukun Powder itself? What does it look like to a pharmacist? If you are to check it up in a formulary, what will you see? What are its active ingredients and what makes it tick and its users addicted to it? Well, information gleaned from the packet itself and on TabletWise shows that Alabukun Powder contains acetylsalicylic acid and caffeine as its active ingredients. A packet contains 760 milligrammes of acetylsalicyclic acid and 60 milligrammes of caffeine making a total of 820 mg. Although many Nigerians use it as an over-the-counter drug primarily as a mild analgesic for headache and other simple infirmities, the application of Alabukun powder is actually more diverse than that. It is used for a host of things and these include migraine, prevention of blood clots, myocardial infarction, transluminal angioplasty, ischaemic attacks and stroke. It can also be used in the treatment, management or prevention of these conditions: – Toothache – Sore throat – Neuralgias NB: Do not use Alabukun powder for any of these conditions without recommendations from a medical doctor. It is also important to note that the following side effects can result from taking Alabukun: oedema (swelling due to fluid accumulation, asthma, vomiting, nausea and vertigo). So how does the magic of Alabukun powder take place and why is it so effective that many will swear over and over again that it can cure just about anything? Well, the pharmacodynamics of Alabukun powder show that it functions by preventing the production of platelet aggregation and inhibits adenosine in the body. These functions reduce pain and allows the user to breath better by stimulating the brain and the heart. A LOVING FAMILY He had a very exemplary family and he took education of his children very seriously. From the proceeds of his business, he sent his children to study at some of the best universities in Durham, Newcastle, United States of America and London. His children graduated and became medical doctors, lawyers, educationists and engineers. They returned to Nigeria to contribute their quota to national development. PROUD AND SUCCESSFUL DESCENDANTS The children of the late Blessed Jacob are worthy ambassadors of the family. One of them is Mrs. Folake Odulate (later to become Chief. Mrs. Folake Solanke) who is the first female lawyer in Nigeria to wear the silk and she also became the first female Senior Advocate of Nigeria (SAN). In 1966, she established the first law firm by a Nigerian female at Ibadan, Oyo State and named it Alabukun Chambers in honour of her great faher. Alabukun is another name for God in Yoruba and it means the Giver of Grace. His granddaughter, Toyin Odulate, is an entrepreneur and the founder of Olori Cosmetics, an African-themed beauty company dealing with hair, bath and body care products. She established the company in 2013 after garnering years of experience which included working with the global cosmetic brand, L’Oreal. Her goal is to take over the Nigeria and subSaharan market and she is making good progress. |
BACKGROUND Jacob Sogboyega Odulate aka Blessed Jacob was a Nigerian pharmacist, inventor and entrepreneur born in 1884. He died in 1962. In 1918, he invented the legendary Alabukun powder which is now a hit in the world’s most populous black nation and in other West African nations. He was originally from Ikorodu in Lagos State but later moved to the neighbouring Ogun State. He was just 14 when he left Ikorodu, he trekked for three months before reaching Abeokuta to establish himself. MAKING THE DRUG The making of the drug was in Abeokuta, Ogun State, southwestern Nigeria. 1918 was a year of British colonialism but in spite of all the obstacles the imperialists placed before the ‘natives’, Blessed Jacob managed to create a brand from what served as his consulting room and workshop. His modest headquarters was at the Sapon Area, not far from where he later built his famous three-storey building in Ijemo Agbadu. Apart from making the drugs, the energetic Blessed Jacob also produced other brands like Alabukun mentholine, other preparations and an annual journal called Alabukun Almanac which was widely distributed in Abeokuta and eventually all over Nigeria between the 1920s and 1950s.
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Nigeria is the most populous black nation on earth but a serious look at its entrepreneurial history will show that not many businesses in the country survive the demise of the founder, while even fewer enter the next generation. A look at the businesses of the late MKO Abiola or Charles Okafor aka Ezego are dominant examples in this regard. But in the face of all the obstacles, there is an indigenous brand that has persisted for almost 100 years in the most unlikely sector of trade for the average Nigerian: pharmacy. Like the humble kolanut, Alabukun powder is one of the unifying items in Nigeria. It is very popular and there is virtually no home in the country where one or more members have not been in touch with or used Alabukun. Even without any considerable adverts, it beats all competitors and foreign brands hands down. Grandmothers swear by its healing powers while men claim it is their aphrodisiac. Yes, it is that popular. Cheap and easily recognizable, it is found everywhere. From headaches to voice troubles to stomach upsets to general body pain, Alabukun is the ultimate magic cure for millions of Nigerians. Some even take it to the dark side as they mix the whitish powder in a cold bottle of Sprite, swirl and swallow (some say they combine it with lime), as their drug for aborting pregnancies. Good or bad, the Alabukun brand has persisted and today, we will take a look at the history of the man behind it all: |
Una don deceive me. I don go do N1000 recharge wey I been no get intention to do where I de find cheap data from MTN. Chai. The thing no de work!!! |
Ewooo
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Yes ooo
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Diamond360:Cold hearted fool like you. Guess you won't be saying this if its your brother. |
A palm wine tapper climbs top of the palm tree not too far from the village to tap the wine, from that height, He could see the only church in the village. He could see the church members and all the activities going on within the church. He recognises the regular faces of these church goers. He knows them. Few days later, He went into the bush to tap palm wine as usual. From the top of the tree, he was able to see the native shrine and the witch doctor that manages the shrine. He was also able to see the regular patrons of the shrine and could recognised each of them. One day he was asked by his wife why he doesn't go to church, He replied .... NA THE SAME PEOPLE OOH. His brother who is a traditionalist also asked him why he never pours libation to the gods of the land, He replied.... NA THE SAME PEOPLE OOH. They were confused but he alone knew what he meant. NA THE SAME PEOPLE DEY GO CHURCH and SHRINE at the same time. 2019 is close, NA THE SAME PEOPLE SINCE 1960 or their CRONIES DEY RULE US. NA THE SAME PEOPLE WEY SHOUT POWER DEY SHOUT CHANGE TODAY. NA THE SAME PEOPLE WEY DEY CHANGE PARTY LIKE CLOTH. NA THE SAME PEOPLE WEY WEAR KHAKI DEY WEAR AGBADA NOW. NA THE SAME PEOPLE WEY DEM CALL CORRUPT NAIM DEM DEY HOST FOR LONDON. NA THE SAME PEOPLE WEY CARRY UMBRELLA NAIM DEY CARRY BROOM NOW And to cap it all...... NA THE SAME IMPOVERISHED MASSES DEY ALWAYS SUPPORT THEM. Na The same people wey our youth de mumu de carry gun de go kill people for them,while their children de abroad de enjoy. Youths Our mumu don do,no more carrying of gun for anyone,we must vote the right youths into power. |
A palm wine tapper climbs top of the palm tree not too far from the village to tap the wine, from that height, He could see the only church in the village. He could see the church members and all the activities going on within the church. He recognises the regular faces of these church goers. He knows them. Few days later, He went into the bush to tap palm wine as usual. From the top of the tree, he was able to see the native shrine and the witch doctor that manages the shrine. He was also able to see the regular patrons of the shrine and could recognised each of them. One day he was asked by his wife why he doesn't go to church, He replied .... NA THE SAME PEOPLE OOH. His brother who is a traditionalist also asked him why he never pours libation to the gods of the land, He replied.... NA THE SAME PEOPLE OOH. They were confused but he alone knew what he meant. NA THE SAME PEOPLE DEY GO CHURCH and SHRINE at the same time. 2019 is close, NA THE SAME PEOPLE SINCE 1960 or their CRONIES DEY RULE US. NA THE SAME PEOPLE WEY SHOUT POWER DEY SHOUT CHANGE TODAY. NA THE SAME PEOPLE WEY DEY CHANGE PARTY LIKE CLOTH. NA THE SAME PEOPLE WEY WEAR KHAKI DEY WEAR AGBADA NOW. NA THE SAME PEOPLE WEY DEM CALL CORRUPT NAIM DEM DEY HOST FOR LONDON. NA THE SAME PEOPLE WEY CARRY UMBRELLA NAIM DEY CARRY BROOM NOW And to cap it all...... NA THE SAME IMPOVERISHED MASSES DEY ALWAYS SUPPORT THEM. Na The same people wey our youth de mumu de carry gun de go kill people for them,while their children de abroad de enjoy. Youths Our mumu don do,no more carrying of gun for anyone,we must vote the right youths into power. |
yeyerolling:Okafor's law |
foliman:Golden words!!!! |
buhariguy:Hello will you just shut up for once |
sheedy407:SAVAGE!!!! |
notoriousbabe:Shaaatap there you fool |
dre11:Better hasten now as everything is working to your advantage. Impeach Buhari now that you have the numbers. |
Mbeki:Akuko Ifo. Ifo chakpii...........Woo!!!? |
But eh , when this woman come born four kids??, abi she delivered them all at the same time? Cos I remember just few years ago when she and Jim Iyke been de date abi play. |
Flirtyjane:Tah Shatap there. As if you no go run remove ya piiint abi dross when dem call you. |
gberra:You are a big fool. Your illiteracy has totally affected your ability to reason properly. When the leader of Mytti Allah in Benue state clearly stated that his herdsmen killed people in Benue state because they were preventing their cows from feeding and after the state governor wrote a petition, calliing for the arrest of this man because of his utterances, why didn't the DSS arrest him?. That man is still walking freely till this day and still boasting that they would do worse if the state does not lift the ban on grazing. |
Chai, why this Panama no dey our group |
The power of the P-U-S-S-Y |
hemartins:Don't worry. They will keep changing Managers every year |
Viralkid:A whole lot of negative minded individuals in this Nairaland. SMH |
ishowdotgmail:He is a big fool. He caused the goal |
Sarkin:Hausa- Fulani fool |
Looking back, I can only thank God I stuck with Oceanic |
Nwaohafia1:Chill you won't understand because you are from Ohafia.......Bush ...haaaaa Haaaaaaaaaa |
Nbote:It is very rampant in Owerri now. My colleague entered a taxi in Owerri and while they were going, they got to a traffic and one of the occupants bought a satchet of pure water from a little boy hawking water and gave him N20. The boy didn't have change so the man said he won't leave N10 for the little boy and asked my colleague if he wants to drink . When he answered in the affirmative, the man collected the water and gave him. Can you believe that after 2 minutes of my colleague finishing the water, he started feeling dizzy and subsequently lost consciousness. |
Mama Peace would scream ''Chai''
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OboOlora:So many psychos here.....damn |
because this ur fiance yarns looks lame