₦airaland Forum

**Using Google Adwords to Drive Traffic to your Website**


Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website.

The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need.

Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit.

Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.

How does Google Adwords work?

Google is the largest search engine on the web receiving over 200 million queries each day through its various services.

As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website.

The search engine results page is also a great venue for advertisers to promote a product or service through ads and links.

Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic.

In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links".

Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords?

First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country.

This is important because you would not want your products advertised in countries where your product or service cannot be sold.

Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts.

The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience.

The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately.

The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale.

Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served.

Broad match is targeting keywords in a loosely defined manner.

Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly.

Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure.

Google Adwords recommend a daily budget for each campaign.

However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click.

Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks.

A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure.

Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

SeyiAyorinde:
How can I get trained please?

Check my signature

vicvan:
So, I've been searching for ways to make money online. I have made some cos I do some online investment with pretty good returns however, everything came crashing in spite of the pandemic

Now, I'm not making any money and I seem to be stuck, not making any progress. Just living everyday like that

I'm tired. Someone pls advise what to do with my life oo. I have quite a number of business ideas, but seems not to know how to make money from them

HELP!!!

Follow my thread or check my signature.

Be good.

Bennysam:
Even with good economy a man supposed to be matured mentally before marriage, at least 30 years of age you people should stop copying white people and come here to talk nonsense

I go with this

Many ways I must say

Good morning

What is SEO?

Search engine optimization (SEO) is a way to rank a keyword on Google whereby you optimize keywords as many times as possible.Without SEO, your content or copy won't gain visibility on search engines.

How to do SEO?

When writing a content, put your given keywords into your contents for as many times as possible.

For example:

Your keyword is "How to sell in 2020"

You put the keyword into your content for as many times as possible for it to rank better.

Some of your client will give you specific number of times you should place such keywords into your work.

Follow as instructed.

ifeoluwa5050:
Permit me to use the word that all online business na scam , I work with a construction company and last year I lost my job due to change of governments, any ever since them I kept on searching for a legit work from home business, I time my time to study Nairaland every day to see if I can get something doing to feed my family but I notice some people will come online and start telling you what is not real , some will even tell you to pay for training blablabla.......... I kept on searching with the hope that maybe some are making money from home really but I letter find out they are not real ...... And if anyone can prove me wrong pls am ready to make money from home so that my 1year old baby will not die of hunger pls DM 08108300453 or show me the way pls thanks or u can drop why ever you do that give you money here pls

You're getting it the wrong way. I made my first million in 2018 working as a Copywriter. Now, I've diversify into blogging, Affiliate marketing and domain flipping.

Online hustle is the best because you earn in $$

Never, I repeat never put your heart out there for love. Love is blind reason why you shouldn't be caught unaware. Been there in 2017 and I understood the op very clearly.

However, when I had my breakup, I dug deeper to discovered myself in copywriting, my life changed. Things fell in place for me. Follow the thread below to learn more...

https://www.nairaland.com/4605959/how-make-above-40k-every/38#88753992

Good morning everyone, stay safe.

davidanagha:
Hello good morning please I need the ebook at all cost my email is: paulanagha123@gmail.com

Send a pm

Let's discuss briefly on Keyword research and SEO, how they work and why it's good for your Copywriting business.

Please also understand keywords optimization. A keyword is like a topic or subject you're focusing that bring in the visibility to your copy in your niche.

Truth is, you need to understand that keywords and SEO go hand in hand, it give that visibility to your content on search engines like Google, Bing etc.

Keywords are of 2 types.

- Short Tailed keywords
- Long Tailed keywords

Short Tailed keywords I.e "Fat crusher"

Long Tailed Keywords I.e "How To Buy Fat Crusher"


For example, look at the title of this thread..

"How to make above 40k every week working as a freelancer"

As you can see it factors in many keywords all in one - a perfect example of Long Tail Keyword.

Search the keyword on Google it rank on the first page.

Hope you're getting the trick.

KEYWORDS=SEO

For the sake of SEO, and to easily rank on Google, is better you try using a long tail keywords because they are less competitive when writing a sales copy.

Hello everyone.

Stay home. Stay safe!

bestmutiu2019:
you guys should drop your number I need these kind of skills too

Send me a pm

Sorry op. I've been saying this since 2018, working and earning online is the best way.

Read my thread below.. Thank me forever!


https://www.nairaland.com/4605959/how-make-above-40k-every/38

YungLasaint:
Please send the ebook to Lawrencejohn1446@gmail.com and any seo, copy writing related pdf thank you

Send a pm

Another one on Fiverr

Another one

Some of the jobs on Upwork for you copywriters.

The main thing is to know how to write an effective sales copy that sells.

Check out

Always be a good ambassador of yourself. Never underestimate the powers

My next post will be on Web Traffic Sources




Stay tuned...

Hello guys

Do you want to learn the knitty- gritty about Digital Marketing ?


You can check this thread to learn more..

https://www.nairaland.com/5771121/digital-marketing-marketing-approach-21st#88042620

In a very short...

Digital Marketing entails getting Web Traffic (orgainc & inorganic), setting up marketing campaigns and tracking the conversion of your campaign .

Some of these marketing are:

-Google AdWords

- Bing Ads

- LinkedIn Ads

- Pinterest Ads

-Facebook Ads

-YouTube Ads

-Instagram Ads

-Content marketing

-Email Marketing using MailChimp

-Google analytics to track your Ads Campaign

-URL builder to check your site traffic source, conversion rate,impression, bounce rate.

-keyword Research

-On page and Off Page SEO

-Affiliate marketing

- Cpa network Marketing

- Paid search

- Search engine optimization

- Cost per Click (CPC) Advertising

- Conversation Rate optimization (CRO)

And many more.

It happened I began the journey of Digital Marketing some 3 yrs ago where I've used the skill to worked with tons of firms across the globe.

Some of these are; TopRank Marketing Limited ( US), Auslogics Software pty Ltd (Australia), currently with a Commercial Bank here in Nigeria and other remote side gigs.

Here is my other thread

https://www.nairaland.com/4605959/how-make-above-40k-every/37


Truth is Digital Marketing can blow you financially if carefully learned and understood.

I will also say Digital Marketing is the new gold across the world as far as making revenue is concern for companies.

Due to this reason, the demands are high.

Gone are the days of traditional marketing. Now, companies need more and more Digital Marketers to fill up their space.


What is Digital Marketing?

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing has been around for quite some time but it hasn’t been very well defined.

We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and Pay Per Click (PPC) advertising.

Yet, this is too narrow a definition, because digital marketing also includes e-mail marketing, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

Digital marketing has a very wide scope.As you can see, digital marketing is very wide.

yungchap:
Hello NLanders ,

Is anyone into Digital Marketing here? If yes, kindly indicate here , state what it entails and the Requirements for it.

Waiting for your earnest replies ..


Thanks.

Very wide you only pick your interest.

It entails getting used to Web Traffic and setting up marketing campaigns online.

-Google AdWords
-Facebook Ads
-YouTube Ads
-Instagram Ads
-Content marketing
-Email Marketing
-Google analytics to track your Ads Campaign
-URL builder to check your site traffic source, conversion rate,impression, bounce rate.
-keyword Research
-on page and Off Page SEO

**GoodNews**

Since Covid19 came, I've been testing and doing some research pertaining to Digital Marketing Strategy that will be beneficial to those of us that are willing to up our game this year.

I'm on a special project.

Due to request. I've been compelled to write a comprehensive guide on Digital Marketing.

Soon it should be available for the public.

I tell you, in anything you do on the Internet, never underestimate the power of these two---

1. "Keyword Research"

2. "SEO"

They are highly important.

You may be wondering why?

This is because popular search engines such as; Google, Bing and others have limited space in their FIRST PAGE on the Internet.

Blogs, Contents, and Websites are competing for these limited spaces on the Search Engine's First Page.

The only way to move first and rank high is through SEO.

And having a great SEO can only be acheive with the help of good KEYWORDS RESEARCH.


So guys, watch out for the coming days.

It will be interesting.


Stay safe.

Czzy:
I do like to pay for your books and possible guidance. How do I make my Payment?

Send me a PM or check my signature

dinosmiles:
By funnel you mean?

Yes Sales Funnel

dinosmiles:
Do we have agencies in abj that hires copywriters?

Yes, make your research especially through LinkedIn

Friends and famz..

I was recently offered a full-tme job in Lagos for a copywriting role with a good pay.

Sometimes back, I was called for a briefing by the HR team, they asked tons of questions which I was able to crush.

That's how I got the offer.

I felt it's time to build a professional network.

This is what skills gives you.

In early 2018

I was once in a jobless and hopeless situation with no hope in sight until skill paved the way.

Never give up.

You leverage on digital skill and it gives you the edge.

Kendroid:
Pls how can I contact you?

Check my signature or send a pm

dinosmiles:
I meant Copywriting but it's how to monetize it, that is the issue....

It's giving me serious concern

In any business or skill, making money is the ultimate goal. However, you don't just make money overnight.
There are funnels you need to pass through in acheiving great sales.

This is the truth